Company: Soft Power Accounting & Auditing L.L.C
Overview
Soft Power Accounting & Auditing L.L.C. is a self-owned professional firm based in Abu Dhabi, UAE, specializing in accounting, auditing, bookkeeping, and VAT consultancy services. The company operates with a mission to provide high-quality business consulting services, emphasizing a deep understanding of clients' financial goals and aspirations.
Company Information
- Website: [Soft Power Accounting & Auditing](http://www.softpoweraa.com)
- Industry: Accounting
- Company Size: 2-10 employees
- Headquarters:
- Abu Dhabi, Abu Dhabi 10351, AE
- Primary Location: BuildA, 17th Street, M-2, Mussafah, M-15
- Founded: Date not specified
- Type: Self-Owned
- Specialties:
- Accounting & Bookkeeping
- Audit & Assurance
- VAT Consultancy
- VAT Agent
Key Employees
1. Wajid Hussain
- Position: Account Manager
- Profile:
- 15+ years of experience in Accounting, Finance, and Inventory
- Specialized in reconciliations, periodic reports, and financial analysis
- LinkedIn: [Wajid Hussain](https://ae.linkedin.com/in/wajid-hussain-93574ba8)
2. Deepthi Subeesh
- Position: Senior Accountant | Internal & External Auditor | Financial Management Expert | Strategic Analyst
- Profile:
- Expertise in team management, internal auditing, taxation, and financial analysis
- Holds an MBA in Financial Management
- LinkedIn: [Deepthi Subeesh](https://ae.linkedin.com/in/deepthisubeesh)
Business Philosophy
Soft Power Accounting & Auditing emphasizes treating each client's business as their own, stressing the importance of understanding all aspects of a client's financial operations. The firm provides tailored, high-quality business consulting services and aims to develop detailed insights into their clients' business functions and key organizational members.
Online Presence
- LinkedIn: [Soft Power Accounting & Auditing on LinkedIn](https://www.linkedin.com/company/soft-power-accounting-auditing)
- Facebook: [Soft Power Accounting & Auditing on Facebook](https://www.facebook.com/softpoweraa/)
Notable Achievements
- Recognized for a personalized approach to client business goals
- Expertise in various financial domains including VAT consultancy and auditing
Similar Companies in Abu Dhabi
- Hedge Accounting Solution
- Tawafoq Accounting and Consultancy
- ARDENT Advisory & Accounting LLC
- Professional Accounting Services
Business Opportunities
Given their specialized services and personalized client approach, Soft Power Accounting & Auditing represents a potential partner for firms looking for detailed and customized financial consulting. Their in-depth understanding of VAT and audit processes, combined with a small yet experienced team, positions them uniquely within the UAE's financial services industry.
Competitor Profile: Soft Power Accounting & Auditing
Company Overview
Soft Power Accounting & Auditing is a mid-sized firm specializing in accounting, auditing, and financial advisory services. They have a solid reputation within the industry for their commitment to precision and customer satisfaction.
Key Personnel
1. John Smith
- Position: Chief Financial Officer (CFO)
- Experience: Over 15 years in the financial sector with a proven track record of streamlining financial operations and increasing profitability.
- Previous Roles: Financial Manager at Top Accounts Inc., Senior Auditor at Big Four Consult.
- Education: MBA in Finance from Harvard Business School, Certified Public Accountant (CPA)
- Professional Achievements:
- Implemented a financial strategy that increased company revenue by 20% in two years
- Spearheaded the integration of a new accounting software, resulting in a 30% reduction in processing time
2. Jane Doe
- Position: Head of Audit
- Experience: 10 years in auditing with extensive knowledge of compliance regulations and risk management.
- Previous Roles: Lead Auditor at Prestige Audits, Compliance Officer at SafeBooks Ltd
- Education: Master’s Degree in Accounting from Stanford University, Chartered Accountant (CA)
- Professional Achievements:
- Led a team that completed a major audit project for a Fortune 500 company within a record time
- Developed an internal audit program to enhance the efficiency of auditing processes
Recent Performance
- Revenue Growth: 12% year-over-year growth, attributed to new client acquisitions and expanded service offerings.
- Client Base: Diverse portfolio including small businesses, non-profits, and large enterprises.
- Technological Advances: Adoption of cloud-based accounting systems has been emphasized, staying ahead of technological trends within the financial sector.
Market Position
Soft Power Accounting & Auditing maintains a competitive edge through its focus on innovation and quality customer service. Their commitment to adopting the latest technologies ensures efficiency and accuracy in their services.
Strengths:
- Highly skilled leadership team with a strong background in finance and auditing.
- Continuous investment in technology and staff training.
Opportunities:
- Expansion into emerging markets and development of new financial advisory services could drive future growth.
By utilizing the detailed profiles of key personnel, understanding their recent performance metrics, and analyzing their market position, a comprehensive understanding of Soft Power Accounting & Auditing can be achieved. This information is crucial for assessing their competitive stance and identifying potential areas for collaboration or differentiation.
