Software Advice - Comprehensive Analysis Report
Summary
Software Advice is a business software review and comparison platform established in 2005. It assists organizations in selecting appropriate software through detailed reviews, comparisons, and research, connecting software buyers and sellers. As a subsidiary of Gartner since March 2014, Software Advice simplifies the software buying process through advisory services and user reviews across numerous market categories.
1. Strategic Focus & Objectives
Core Objectives
Software Advice aims to simplify the software buying process for businesses by providing advisory services, research, and user reviews on software applications across more than 300 market categories. By providing free telephone consultations with software analysts, the company assists software buyers in identifying the best-fit systems for their needs.
Specialization Areas
The company specializes in offering advice on various software sectors, including HR, construction, dental, and hotel management. It provides detailed reviews, comparisons, and research to help organizations choose the right software, distinguishing itself through verified user reviews.
Target Markets
Software Advice serves both decision-makers seeking software solutions and vendors looking for lead generation opportunities. The platform targets businesses across various industries needing software selection assistance.
2. Financial Overview
Funding History
Software Advice was acquired by Gartner on March 10, 2014, for $135 million, a deal facilitated by Vista Point Advisors. The company has not raised any funding rounds to date. Software Advice's estimated annual revenue is $206.2 million, with an estimated revenue per employee of $282,800.
3. Product Pipeline
Key Products/Services
- Software Comparison Reports: Biannual reports highlighting top software products in different categories, analyzing software based on usability and user recommendations.
- Software Reviews and Comparisons: Detailed reviews, comparisons, and research to assist organizations in selecting the right software.
4. Technology & Innovation
Technology Stack
Software Advice operates a business software review and comparison platform. The company offers detailed reviews, comparisons, and research to help organizations choose the right software, ensuring confidence in technology decisions through verified user reviews.
5. Leadership & Management
Executive Team
- Don Fornes: Serves as the CEO / President of Software Advice.
- Blake Clark: Appointed as the new General Manager in November 2018.
- Justin Neuenschwander: Serves as the Vice President, Qualification.
Recent Leadership Changes
Blake Clark was appointed as the new General Manager in November 2018.
6. Competitive Analysis
Major Competitors
Software Advice's main competitors include G2, Clutch, TrustRadius, Experts Exchange, Forrester, ConsumerAffairs, Keyrus, REALTECH, and CDO Technologies. Additional competitors are Stirista, Vendigi, Anteriad, and GiantLeap Interactive. Key competitors in the software review and comparison space also include G2.com, Capterra, and TrustRadius.
7. Market Analysis
Market Overview
Software Advice operates a platform with over 2 million verified reviews across 300+ categories. The platform provides services to both decision-makers and vendors. For vendors, Software Advice offers lead generation services and product profiles with user reviews.
8. Strategic Partnerships
Software Advice was acquired by Gartner in March 2014, strengthening its market presence.
9. Operational Insights
Software Advice simplifies the software buying process through one-on-one conversations and trusted insights. Industry-specific advisors guide buyers to top software options.
10. Future Outlook
Strategic Roadmap
Software Advice can leverage its position as a Gartner subsidiary to tap into Gartner's network and offer complementary software solutions. The company can continue to innovate by launching new modules and tools.
