Company Overview
SOKNA is Egypt's pioneering end-to-end funeral service provider, founded by Ahmed Gaballah in 2019. The company offers comprehensive funeral services aimed at honoring the deceased and supporting their families. SOKNA's offerings encompass all necessary logistics, such as burial permits, body preparation, transportation, hall booking, and obituary arrangements. Designed to ease the burden on grieving families, their services allow focus on meaningful tributes.
The services are categorized into three packages, tailored for both Muslim and Christian ceremonies: Core, Classic, and Comprehensive, with pricing starting at 10,000 EGP and scaling to 55,000 EGP for more elaborate services. Unique offerings include cemetery setups and ceremonial service management, ensuring a dignified farewell.
Financial and Investment Details
SOKNA has secured significant financial support from prominent investors such as ACE & Company, Mentors Fund, and Kabnoury Ventures, with personal investment from Onsi Sawiris. The company has also been awarded the Facebook Small Business Grant and the Small Business Administration Grant from the US government, reflecting international recognition and endorsement of its business model.
Leadership Team
The leadership at SOKNA is spearheaded by Ahmed Gaballah, Founder and CEO, whose strategic and managerial acumen has driven SOKNA's rapid industry ascent. The team is bolstered by Ahmed Sala, Director of Operations, and Asmaa Elsaidy, Field Director, who ensure the seamless execution of services. The leadership's commitment to industry innovation is evident in their engagement with global best practices, such as the COVID-19: Practical Guidance for Funeral Directors course in New York.
Public Perception and Testimonials
SOKNA has received positive feedback, with testimonials from clients like Rodayna Fareed and Ali Abdel Hay praising the company's professionalism and compassion. This customer satisfaction underscores SOKNA's commitment to meeting both local and international standards, highlighted by their sensitive handling of COVID-19 cases.
Achievements and Outreach
SOKNA has reshaped Egypt's funeral industry, establishing partnerships like the one with Cleopatra Hospitals Group for enhanced safety and disease control. Recently celebrating its 5-year anniversary, SOKNA continues to expand strategically and engage in community initiatives. For more information, visit their [official website](https://sokna.com/) or contact them via [email](mailto:info@sokna.com). SOKNA is available 24/7 to offer compassionate support.
Competitor Profiling
Financial Position
- Estimated Annual Revenue: $17 million
- Number of Employees: 70
- Revenue per Employee: Approximately $243,000
- Employee Growth: 19% year-over-year
Key Investors
Key investors in SOKNA include ACE & Company, Mentors Fund, SBX Capital, and Kabnoury Ventures.
Competitors
SOKNA navigates a competitive market including both specific funeral service providers and broader healthcare services:
Direct Competitors
- November
- ElWafeyat
- SayGoodbye
- Mercy
Indirect/Expanded Competitors
- Saad Healthcare: Comprehensive home healthcare and hospice care services, revenue at $54.4 million, 183 employees.
- Savannah Court: Assisted living services, revenue between $10-25 million, 51-200 employees.
- Assisted Living Locators: Senior care advisory founded in 2003 by Angela Olea, a registered nurse.
- Sonora Behavioral Health: 140-bed facility specializing in psychiatric and addiction treatments.
- Arizona Arthritis & Rheumatology Associates: Offers rheumatology services with 285 employees and over $6 million in revenue.
Market Position
SOKNA sets itself apart as a comprehensive funeral service provider in the Egyptian market, offering streamlined and respectful experiences for clients seeking full-service care during bereavement. Its robust revenue and employee growth illustrate strong market potential, despite a need to differentiate in a diverse competitive landscape.
