SOLID Surface Care, Inc. Company Profile

Background

Founded in 1996, SOLID Surface Care, Inc. is a leading provider of comprehensive surface care solutions, specializing in the restoration and maintenance of both hard and soft surfaces. With nearly three decades of experience, the company has established itself as the largest national self-performing surface care provider in the United States. SOLID's mission is to deliver exceptional surface care services that preserve and enhance the appearance and longevity of clients' facilities, ensuring clean and healthy environments. The company's vision emphasizes a client-centric approach, offering tailored solutions that align with each client's brand, budget, and culture.

Key Strategic Focus

SOLID Surface Care, Inc. focuses on delivering a full suite of innovative services through a customized Consolidated Care Plan. This plan encompasses the maintenance and restoration of various surfaces, including:

Hard Surfaces: Natural and engineered stone, terrazzo, concrete, metal, wood, tile and grout, luxury vinyl tile (LVT), and vinyl composition tile (VCT).

Soft Surfaces: Carpet, fabric cubicles, and upholstery.

Additional Services: Disinfection, antimicrobial treatments, long-lasting coatings, odor neutralization, and repair and restoration.

By consolidating these services under one contract and point of contact, SOLID aims to provide cost-effective and efficient solutions tailored to the specific needs of each facility.

Financials and Funding

As of May 2025, SOLID Surface Care, Inc. reported annual revenues in the range of $100 million to $1 billion. The company employs approximately 170 individuals across multiple continents, including North America and Europe.

Technological Platform and Innovation

SOLID Surface Care, Inc. distinguishes itself through the integration of advanced technology and professional-grade products in its service offerings. The company utilizes an advanced online data management platform, ES4U, which ensures immediate information access and complete transparency for clients. This platform facilitates real-time data management, allowing clients to monitor and manage their customized care plans effectively.

Leadership Team

The leadership team at SOLID Surface Care, Inc. comprises experienced professionals dedicated to advancing the company's mission:

E. C.: Chief Executive Officer

E. W.: Chief Sales Officer

E. T.: Chief Financial Officer

T. H.: Chief Development Officer

S. H.: Vice President of Operations

These leaders bring a wealth of experience in sales, finance, development, and operations, driving the company's strategic initiatives and growth.

Leadership Changes

In June 2022, SOLID Surface Care, Inc. appointed Eric Wroldsen as Chief Sales Officer and Eric Tan as Chief Financial Officer. These strategic appointments were aimed at strengthening the company's sales and financial operations.

Competitor Profile

Market Insights and Dynamics

The facilities services industry is characterized by a diverse range of companies offering maintenance, restoration, and specialized care for commercial and residential properties. The market is competitive, with companies differentiating themselves through service quality, technological integration, and comprehensive service offerings.

Competitor Analysis

Key competitors in the surface care industry include:

Pritchard Industries: A major player in the facilities services sector with revenues exceeding $1 billion.

Anago Cleaning Systems: Specializes in commercial cleaning services with revenues around $10 million.

ABM Industries: A leading provider of facility solutions with revenues surpassing $1 billion.

Marsden Services: Offers comprehensive facility services with revenues over $1 billion.

ServiceMaster: Provides a range of residential and commercial services with revenues exceeding $1 billion.

These competitors focus on various aspects of facility maintenance and cleaning services, each bringing unique strengths to the market.

Strategic Collaborations and Partnerships

In January 2021, SOLID Surface Care, Inc. partnered with Allied BioScience, Inc. to offer SurfaceWise2™, the only long-lasting, EPA-approved antiviral coating proven to prevent the spread of COVID-19 on surfaces even after new germs are deposited. This collaboration enhanced SOLID's service offerings, particularly in response to the increased demand for effective disinfection solutions during the pandemic.

Operational Insights

SOLID Surface Care, Inc. differentiates itself through a client-centric approach, offering customized Consolidated Care Plans that encompass a wide range of surface care services. The company's commitment to self-performing services ensures consistent quality and accountability. By integrating advanced data management platforms like ES4U, SOLID provides clients with real-time information and transparency, enhancing operational efficiency and client satisfaction.

Strategic Opportunities and Future Directions

Looking ahead, SOLID Surface Care, Inc. aims to expand its market presence by leveraging its comprehensive service offerings and technological innovations. The company is well-positioned to capitalize on the growing demand for specialized surface care solutions, particularly in sectors emphasizing health and safety standards. Continued investment in technology and strategic partnerships will further strengthen SOLID's competitive edge and support its long-term growth objectives.