Sonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Founded in 2012 and headquartered in Winter Park, Florida, Sonobi's mission is to transform traditional impression-based advertising into individual-based advertising, enhancing the efficiency and effectiveness of digital marketing campaigns.
Key Strategic Focus
Sonobi's strategic focus centers on its proprietary JetStream technology, which unifies premium media properties and Fortune 500 advertisers. This platform enables publishers and marketers to collaborate directly, creating superior addressable communication plans tailored to individual consumers. By incorporating multiple identity approaches into a single, cross-compatible identifier, Sonobi addresses identity challenges across various screens and environments, ensuring precise targeting and improved campaign performance.
Financials and Funding
Sonobi has secured a total funding of $10.4 million. In August 2015, the company raised $10.4 million in a Series A funding round led by Safeguard Scientifics. In October 2020, Sonobi was acquired by private equity firm Cohere Capital. As of March 2025, Sonobi's annual revenue is estimated at $35 million, with approximately 53 employees across four continents.
Technological Platform and Innovation
Sonobi's JetStream platform is a notable technological innovation that transforms traditional impression-based advertising into individual-based advertising. By unifying premium media properties and Fortune 500 advertisers, JetStream enables direct collaboration between publishers and marketers, facilitating the creation and delivery of superior addressable communication plans tailored to individual consumers.
Leadership Team
Key members of Sonobi's leadership team include:
- Michael Connolly, CEO, who has been instrumental in steering the company's strategic direction and growth.
- J. D., Chief Product & Marketing Officer, overseeing product development and marketing strategies.
- J. K., Chief Operations Officer, responsible for operational efficiencies and execution.
- J. C., Chief Financial Officer, managing the company's financial health and strategy.
Competitor Profile
Market Insights and Dynamics
The digital advertising industry is highly competitive, with numerous players offering programmatic advertising solutions. Sonobi holds a significant position in the ad network market, with an estimated 17.24% market share, ranking second in the category.
Competitor Analysis
Key competitors include:
- Taboola: Holds a 47.29% market share in the ad network category, offering content discovery and native advertising solutions.
- Adform: With a 14.47% market share, provides a full-stack programmatic advertising platform.
- BuySellAds: Accounts for 12.03% of the market, specializing in direct advertising sales.
Strategic Collaborations and Partnerships
In January 2024, Sonobi partnered with Experian, a global information services company, to enhance its data capabilities and offer more precise targeting solutions to advertisers.
Operational Insights
Sonobi's distinct competitive advantage lies in its JetStream technology, which facilitates direct collaboration between publishers and advertisers, ensuring more effective and personalized advertising campaigns. This approach differentiates Sonobi from competitors by focusing on individual-based advertising rather than traditional impression-based methods.
Strategic Opportunities and Future Directions
Looking ahead, Sonobi aims to expand its technological capabilities and market reach by continuing to innovate its JetStream platform and forming strategic partnerships. The company's focus on individual-based advertising positions it well to capitalize on the growing demand for personalized marketing solutions.
Contact Information
- Website: www.sonobi.com
- LinkedIn: Sonobi
- Twitter: @sonobi
- Facebook: Sonobi
