Soporte Lógico Ltda. Company Profile

Background

Established in 1993, Soporte Lógico Ltda. is a Colombian company specializing in software development, IT integration, and support services. With over 25 years in the market, the company is dedicated to providing agile, useful, and straightforward information technology solutions across various organizational levels. Its mission is to deliver reliable, innovative, and high-quality IT solutions, enabling clients to focus on their core business activities. The company's vision is to be recognized for excellence in providing innovative IT solutions that enhance process improvement, demonstrating commitment to clients, employees, partners, and the environment.

Key Strategic Focus

Soporte Lógico Ltda. focuses on developing and implementing IT solutions that streamline business processes. The company specializes in human resource management systems, notably its cloud-based software, HUMANO, which serves both public and private sectors in Colombia. By integrating the latest IT trends and best practices, Soporte Lógico aims to enhance operational efficiency for its clients.

Financials and Funding

As of 2024, Soporte Lógico Ltda. reported a net sales revenue increase of 21.56%. The company's total assets decreased by 13.05%, while the net profit margin increased by 2.83%. The company employs approximately 148 individuals.

Pipeline Development

The company's flagship product, HUMANO, is a cloud-based human resource management system that manages payroll and personnel for over 500,000 employees across 150 companies in Colombia. This system is particularly prominent in the public sector, handling approximately 43% of the country's active public workforce. Soporte Lógico Ltda. is also expanding its presence in the private sector and has introduced Contar ERP, an integrated system designed to operate all areas of a company seamlessly.

Technological Platform and Innovation

Soporte Lógico Ltda. leverages proprietary technologies to deliver its services. The HUMANO platform is a 100% web-based solution, enabling clients to access services from any location. The company has also implemented Lucas Bot, an AI-powered chatbot specializing in human resources, available 24/7 to assist users with inquiries related to payroll and HR processes. This innovation aims to improve service quality and increase productivity by automating routine tasks.

Leadership Team

Diego Santacruz serves as the General Manager of Soporte Lógico Ltda. Under his leadership, the company has experienced significant growth, including a 20% annual increase in sales since 2015 and an expansion of the workforce from 100 to 150 employees within a year.

Competitor Profile

Market Insights and Dynamics

The IT services market in Colombia is competitive, with numerous companies offering software development and IT support services. The demand for cloud-based solutions and integrated systems is growing, driven by the need for operational efficiency and digital transformation across various sectors.

Competitor Analysis

Key competitors in the Colombian IT services market include:

Connext: Offers customer service outsourcing, including email support services, with a significant presence in Bogotá.

Booth & Partners: Provides outsourced customer service and support services, handling customer inquiries and processing orders and returns.

TDCX: Delivers scalable operations for customer service, account security, and merchant risk assessments, operating with a large team across multiple service lines.

Strategic Collaborations and Partnerships

Soporte Lógico Ltda. has established a technology partnership with Oracle, enhancing its capabilities in delivering robust IT solutions.

Operational Insights

The company's strategic focus on cloud-based human resource management systems and AI-driven solutions positions it competitively in the market. Its commitment to innovation and quality service delivery differentiates it from competitors, particularly in the public sector, where it manages a significant portion of the workforce's payroll and HR processes.

Strategic Opportunities and Future Directions

Soporte Lógico Ltda. aims to strengthen its presence in the private sector by expanding its client base and enhancing its product offerings, such as Contar ERP. The company projects to surpass $25 million in sales by 2025, targeting a 25% annual growth in revenue, clients, and product evolution. Additionally, the company plans to continue leveraging AI and cloud technologies to develop innovative solutions that meet the evolving needs of its clients.