SOPREMA USA Company Profile

Background

Founded in 1908 by Charles Geisen in Strasbourg, France, SOPREMA has evolved into a global leader in the building materials industry, specializing in roofing, waterproofing, wall protection, and civil engineering solutions. The company's mission is to enhance people's well-being by safeguarding their environments with innovative and sustainable building solutions. SOPREMA's vision, "Building for Life," underscores its commitment to responsible construction and the creation of resilient environments worldwide.

SOPREMA USA, established in 1985, operates as a subsidiary of the SOPREMA Group, bringing over a century of expertise to the American market. The company offers a comprehensive line of products, including SBS-modified bitumen membranes, polymeric PMMA/PMA liquid-applied membranes, and synthetic single-ply PVC membranes. These solutions cater to diverse applications such as roofing, below-grade waterproofing, plaza decks, balconies, air and vapor barriers, and bridge and parking structures.

Key Strategic Focus

SOPREMA USA's strategic focus centers on delivering high-performance, sustainable building solutions. The company emphasizes technological advancement and product quality, aiming to meet the evolving needs of the construction industry. Key areas of specialization include:

Roofing Systems: Offering industry-leading SBS-modified bitumen membranes and synthetic single-ply PVC membranes.

Waterproofing Solutions: Providing polymeric PMMA/PMA liquid-applied membranes for below-grade waterproofing and plaza decks.

Wall Protection: Developing air and vapor barriers to enhance building envelope performance.

The company targets the commercial and industrial construction markets, addressing the demand for durable and energy-efficient building materials.

Financials and Funding

As of April 2025, SOPREMA USA's annual revenue is estimated to be between $50 million and $100 million. The company employs approximately 320 individuals across its U.S. operations. SOPREMA USA operates as a subsidiary of the SOPREMA Group, which has a global presence with over 50 manufacturing plants and operations in more than 90 countries.

Technological Platform and Innovation

SOPREMA USA distinguishes itself through a commitment to innovation and sustainability. Notable technological platforms and proprietary technologies include:

ECO3 Roofing System: A sustainable roofing solution that incorporates smog-reducing granules, effectively offsetting pollution equivalent to that generated by 8,000 miles per year of a passenger car.

SOPRANATURE® Vegetated Systems: Green roof solutions that improve air quality, provide controlled rainwater runoff, and enhance thermal and acoustic insulation.

ALSAN® RS: A high-performance liquid-applied membrane system used for waterproofing applications, including roof membranes and pedestrian and vehicular deck protection.

The company's dedication to research and development is evident in its state-of-the-art headquarters in Wadsworth, Ohio, which features expanded R&D labs and showcases SOPREMA's sustainable building solutions.

Leadership Team

SOPREMA USA's leadership team comprises experienced professionals dedicated to driving the company's mission and strategic objectives:

Pierre-Étienne Bindschedler: President of the SOPREMA Group since 1992 and great-grandson of the founder, Charles Geisen.

Tim Kersey: Chief Executive Officer of SOPREMA's U.S. operations, overseeing strategic initiatives and growth in the American market.

Maureen Crawford: Chief Financial Officer - U.S. Operations, responsible for financial strategy and management.

Michael Gulley: Director of Marketing, leading marketing strategies and initiatives.

Greg Morgan: Director of Business Operations, managing operational efficiencies and processes.

Competitor Profile

Market Insights and Dynamics

The building materials industry is characterized by a demand for innovative, sustainable, and high-performance solutions. Key trends include the adoption of green building practices, energy-efficient materials, and advanced waterproofing technologies. The market is competitive, with several established players offering a range of products and services.

Competitor Analysis

SOPREMA USA's primary competitors include:

Firestone Building Products: Offers a comprehensive portfolio of roofing and building envelope solutions.

GAF: Provides roofing materials and systems with a focus on sustainability and innovation.

Carlisle Construction Materials: Specializes in roofing, waterproofing, and insulation products.

Johns Manville: Manufactures a wide range of building materials, including roofing systems and insulation.

These competitors focus on similar product lines and target markets, emphasizing the importance of differentiation through innovation and quality.

Strategic Collaborations and Partnerships

SOPREMA USA has engaged in strategic acquisitions to enhance its market position and expand its product offerings:

DERBIGUM Americas Inc.: Acquired in August 2018, this U.S. division of a Belgian roofing solutions provider specializes in APP-modified bitumen and roofing adhesives, mastics, and primers.

Chem Link: Acquired in 2016, known for ultra-low VOC sealants, adhesives, and waterproofing products.

Tropical Roofing Products: Acquired in 2022, a manufacturer of high-quality roof coatings, mastics, and cements.

FURBISH: Acquired in 2022, a sustainable development company focused on high-performance green roofs and walls.

These strategic moves have broadened SOPREMA's product and service offerings and expanded its geographical presence in the United States.

Operational Insights

SOPREMA USA's operations are strategically aligned to maintain a competitive edge in the building materials industry:

Manufacturing Facilities: The company operates manufacturing plants in Wadsworth, Ohio, and Gulfport, Mississippi, ensuring efficient production and distribution.

Sustainability Initiatives: The new headquarters in Wadsworth incorporates eco-friendly features such as the ECO3 roofing system, vegetated roofs, and a two-story BioWall, reflecting the company's commitment to sustainable building practices.

Research and Development: Expanded state-of-the-art R&D labs at the headquarters facilitate innovation and the development of advanced building solutions.

Strategic Opportunities and Future Directions

SOPREMA USA is poised to capitalize on several strategic opportunities:

Market Expansion: Leveraging recent acquisitions to penetrate new markets and diversify product offerings.

Sustainability Leadership: Enhancing its position as a leader in sustainable building solutions through continued innovation and eco-friendly product development.

Technological Advancement: Investing in research and development to introduce cutting-edge technologies that meet the evolving needs of the construction industry.

By focusing on these areas, SOPREMA USA aims to strengthen its market presence and drive long-term growth.