Soundstripe Company Profile

Background

Founded in 2016 and headquartered in Nashville, Tennessee, Soundstripe is a leading provider of unlimited, royalty-free music, stock video, and sound effects tailored for content creators. The company's mission is to "Keep Creators Creating," offering a seamless licensing experience that empowers filmmakers, podcasters, and various media professionals to enhance their projects without the complexities of traditional licensing. By producing, owning, and distributing its music library directly, Soundstripe ensures consistent quality and a user-friendly experience, solidifying its significance in the media industry.

Key Strategic Focus

Soundstripe's strategic focus centers on delivering high-quality, royalty-free content through a subscription-based model. This approach allows content creators to access a vast library of media assets for a fixed fee, eliminating the traditional hurdles of licensing. The company specializes in producing original music and media content, leveraging proprietary technologies to maintain quality and relevance. Soundstripe primarily targets independent filmmakers, advertising agencies, wedding videographers, and social media content creators, catering to a diverse range of creative professionals.

Financials and Funding

Since its inception, Soundstripe has successfully secured multiple funding rounds to fuel its growth:

• Series A (May 2019): Raised $4 million, led by Vocap Investment Partners.

• Series B (August 2022): Secured $9 million, led by Topmark Partners, with participation from Overline Ventures, Escalate Partners, and Craft Ventures.

The capital from these rounds has been strategically allocated to expand Soundstripe's content offerings, enhance its enterprise solutions, and invest in publishing initiatives, thereby strengthening its position in the royalty-free content industry.

Technological Platform and Innovation

Soundstripe distinguishes itself through a robust technological platform that integrates proprietary technologies and innovative methodologies:

• Proprietary Technologies: The company has developed an AI-powered Song Editing tool, enabling creators to customize music tracks to fit their specific project needs.

• Scientific Methodologies: Soundstripe employs advanced tagging and search algorithms, facilitated by partnerships with companies like Cyanite, to enhance music discovery and user experience.

• AI-Driven Capabilities: The integration of AI technologies streamlines the licensing process, ensuring efficient rights management and content delivery.

Leadership Team

Soundstripe's leadership comprises seasoned professionals with diverse backgrounds:

• Jeff Perkins, CEO: Appointed in January 2025, Jeff brings extensive experience in marketing and technology leadership, having previously served as CEO of ParkMobile, where he achieved significant revenue growth.

• Travis Terrell, President: Co-founder and former Co-CEO, Travis now focuses on strengthening Soundstripe's music business and leading strategic partnerships.

• Micah Sannan, Advisor: Co-founder and former Co-CEO, Micah has transitioned into an advisory role, supporting the company's strategic direction.

• Trevor Hinesley, CTO: Co-founder and Chief Technology Officer, Trevor continues to drive technological innovation within the company.

Leadership Changes

In January 2025, Soundstripe announced significant leadership changes:

• Jeff Perkins joined as CEO, bringing a wealth of experience in digital innovation and brand strategy.

• Travis Terrell transitioned to the role of President, focusing on the music business and strategic partnerships.

• Micah Sannan moved into an advisory role to support strategic initiatives.

These changes aim to accelerate Soundstripe's expansion and prepare for the launch of innovative new solutions.

Competitor Profile

Market Insights and Dynamics

The royalty-free music and media licensing industry has experienced substantial growth, driven by the surge in content creation across digital platforms. The demand for high-quality, easily accessible media assets has led to the emergence of several key players offering diverse solutions to content creators.

Competitor Analysis

Soundstripe operates in a competitive landscape alongside notable companies:

• Artlist: Offers a universal license covering a vast library of over 30,000 songs and 300,000 assets, catering to creators seeking comprehensive licensing solutions.

• Epidemic Sound: Provides access to over 40,000 tracks and 90,000 sound effects, with features like stem tracks for customization, appealing to content creators needing flexibility.

• Audiio: Boasts an extensive catalog, including 300,000+ sound effects, and offers a lifetime membership option, targeting sound designers and audio professionals.

• PremiumBeat: Features exclusive, curated tracks with clear licensing terms, suitable for projects requiring premium, exclusive music.

Each competitor brings unique offerings, contributing to a dynamic and evolving market landscape.

Strategic Collaborations and Partnerships

Soundstripe has established significant partnerships to enhance its platform and services:

• Orfium: Integrates SyncTracker to ensure all licensed music is cleared when videos are posted to UGC platforms like YouTube.

• Tuned Global: Manages content delivery and asset management on the recording side, streamlining the licensing process.

• Music Reports: Oversees publishing rights, covering all licensing bases behind the scenes for customers.

• Cyanite: Provides AI-driven technology for tagging and searching music at scale, improving music discovery.

These collaborations aim to create a robust "click-to-license" platform, simplifying commercial music licensing for creators.

Operational Insights

Soundstripe's strategic considerations include