Southern Coos Hospital & Health Center Market Research Report

Background

Overview

Southern Coos Hospital & Health Center (SCHHC) is a 21-bed critical access hospital located in Bandon, Oregon, serving over 12,000 residents along the southern Oregon coast. Established in 1955, the hospital offers a comprehensive range of healthcare services, including a 24/7 emergency department, surgical suite, medical-surgical floor, and a multi-specialty health center. The facility is dedicated to providing quality healthcare with a personal touch, emphasizing compassionate, patient-centered care.

Mission and Vision

Mission: To deliver quality healthcare with a personal touch.

Vision: To improve the health and viability of the community by being the best place for patients to receive care, for employees to work, and for providers to practice medicine.

Values

Compassion: Active listening, empathy, and treating all individuals as family.

Patient-Centered Care: Respecting and responding to individual patient preferences, needs, and values.

Teamwork: Collaborative efforts to make a difference for patients, peers, and stakeholders.

Community: Engaging in volunteerism and fostering collaboration with patients and community partners.

Professionalism: Open and honest communication built on trust.

Integrity: Accountability and humility in all actions.

Key Strategic Focus

Core Objectives

SCHHC aims to enhance healthcare access and quality for the southern Oregon community by expanding services, improving operational efficiency, and fostering community engagement.

Areas of Specialization

Emergency Services: Providing 24/7 emergency care.

Surgical Services: Offering both inpatient and outpatient procedures.

Medical Imaging: Including CT scans, ultrasounds, and mammography.

Laboratory Services: Comprehensive diagnostic testing.

Multi-Specialty Clinic: Primary care, internal medicine, surgical, and podiatry services.

Key Technologies Utilized

SCHHC employs modern medical technologies, including advanced imaging equipment and telehealth services, to enhance patient care and operational efficiency.

Primary Markets and Conditions Targeted

The hospital primarily serves the southern Oregon coastal region, addressing healthcare needs such as emergency care, chronic disease management, and preventive services.

Financials and Funding

Funding History

As a critical access hospital, SCHHC receives funding through a combination of patient revenues, government reimbursements, and community support. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Recent Developments

Retail Pharmacy Opening: In June 2025, SCHHC opened a hospital-owned retail pharmacy to enhance medication access and generate additional outpatient revenue.

Property Acquisition: In October 2024, the hospital purchased property at 930 Second Street in Bandon for $500,000, aiming to expand outpatient clinic space.

Pipeline Development

Service Expansion

SCHHC is actively expanding its service offerings to meet community needs:

Behavioral Health Program: Planning to launch a program focused on seniors experiencing depression, loneliness, and caregiver stress.

Facility Expansion: Developing a master facility plan to guide future growth and infrastructure improvements.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, SCHHC utilizes modern medical equipment and telehealth services to enhance patient care.

Significant Scientific Methods

The hospital employs evidence-based practices and telehealth consultations to improve healthcare delivery.

Leadership Team

Executive Profiles

Raymond Hino, MPA, FACHE – Chief Executive Officer: With over 35 years of healthcare leadership, Hino joined SCHHC in February 2022. He holds degrees from the University of Southern California.

Cameron Marlowe – Interim Chief Financial Officer: Bringing 30 years of healthcare experience, Marlowe has held executive roles in Oregon and Idaho. He holds degrees in Finance and Healthcare Administration, as well as an MBA.

Cori Valet – Chief Nursing Officer: Serving since December 2020, Valet began her career at SCHHC in 2009. She holds an associate degree in nursing and a bachelor's degree from Grand Canyon University.

Scott McEachern – Chief Information Officer: Joining in August 2014, McEachern has over eight years of fundraising experience and holds an MFA and an MA in English literature.

Stacy Nelson – Director of Human Resources: Appointed in July 2024, Nelson has nearly 15 years of healthcare experience and holds an MBA.

Dr. Alden Forrester, MD – Chief Medical Officer, Hospitalist: With over 20 years of experience, Dr. Forrester joined SCHHC in 2023. He holds a Doctor of Medicine degree and is pursuing an MBA.

Competitor Profile

Market Insights and Dynamics

The healthcare market in southern Oregon is characterized by a mix of rural and urban populations, with a growing demand for accessible and comprehensive medical services.

Competitor Analysis

Key competitors include other regional hospitals and healthcare providers offering similar services. Specific competitor details are not publicly disclosed.

Strategic Collaborations and Partnerships

Collaborations

SCHHC collaborates with various healthcare organizations and community partners to enhance service delivery and address community health needs. Specific partnerships are not detailed in the available sources.

Operational Insights

Strategic Considerations

SCHHC focuses on expanding service lines, improving operational efficiency, and engaging in community health initiatives to strengthen its market position. The hospital's recent expansion efforts, including the opening of a retail pharmacy and property acquisition for outpatient services, demonstrate a proactive approach to meeting community healthcare needs.