Southern Roofing and Renovations Company Profile

Background

Southern Roofing and Renovations (SR&R), established in 2017, is a leading provider of exterior restoration and remodeling services, specializing in roofing solutions. Headquartered in Memphis, Tennessee, SR&R has expanded its operations across the Southeastern United States, serving 24 markets. The company's mission is to deliver high-quality roofing installations using the latest technology, emphasizing customer service and professionalism. SR&R's commitment to quality and integrity has positioned it as a trusted name in the roofing industry.

Key Strategic Focus

SR&R focuses on providing comprehensive roofing services, including installations, repairs, and maintenance for residential and multi-family properties. The company offers a diverse range of roofing options, such as asphalt, tile, and metal roofs, catering to various customer preferences and needs. By integrating advanced technologies like Google Ads, Google Analytics, and MySQL into its operations, SR&R enhances its marketing strategies and data analysis capabilities. The primary markets targeted by SR&R encompass the Southeastern United States, with a significant presence in states like Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, and Missouri.

Financials and Funding

As of June 2025, SR&R's annual revenue is estimated to be between $35 million and $90.3 million, with approximately 201 to 283 employees. The company has experienced significant growth, with a 24% increase in employee count over the past year. In January 2024, SR&R merged with Legacy Restoration, a leading provider of exterior restoration and remodeling services. This strategic partnership, backed by Bessemer Investors LLC, aims to extend SR&R's geographic footprint and solidify its position as one of the largest residential roofing contractors in the country.

Technological Platform and Innovation

SR&R distinguishes itself through the integration of advanced technologies into its operations. The company's tech stack includes Google Ads, Google Analytics, MySQL, and other tools, enabling efficient marketing, data analysis, and optimization processes. This tech-savvy approach allows SR&R to attract tech-oriented clients and streamline its service delivery.

Leadership Team

The leadership team at SR&R comprises experienced professionals dedicated to the company's growth and customer satisfaction. Key executives include:

Shi Eubank, Founder of SR&R, who has been instrumental in the company's rapid expansion and commitment to quality services.

Scott Mullins, CEO of Legacy Restoration, who oversees the strategic direction and integration of SR&R within the Legacy family.

Competitor Profile

Market Insights and Dynamics

The roofing industry in the Southeastern United States is characterized by steady growth, driven by factors such as increasing residential construction, the need for roof replacements, and the impact of severe weather events. The market is competitive, with numerous contractors offering a range of services to meet diverse customer needs.

Competitor Analysis

Key competitors in the region include:

Jasper Contractors, Inc.: Established in 2004, Jasper Contractors specializes in roofing and HVAC services. Headquartered in Kennesaw, Georgia, the company has a significant presence in the Southeastern U.S., focusing on storm damage repairs.

Beacon Building Products: A publicly traded company offering residential and non-residential roofing products, as well as related building materials. With over 500 locations across North America, Beacon serves a broad customer base.

Strategic Collaborations and Partnerships

In January 2024, SR&R merged with Legacy Restoration, a leading provider of exterior restoration and remodeling services. This partnership, supported by Bessemer Investors LLC, aims to extend SR&R's geographic footprint and solidify its position as one of the largest residential roofing contractors in the country.

Operational Insights

SR&R's strategic considerations include:

Market Position: Leveraging its extensive experience and commitment to quality, SR&R aims to strengthen its market position in the Southeastern U.S.

Competitive Advantages: The company's integration of advanced technologies, diverse service offerings, and focus on customer experience set it apart from competitors.