Company Research Report: SparkToro
Company Overview
Name
SparkToro
Mission
SparkToro was created to help people do better marketing by making the publications, people, and sources that influence any audience more transparent. The goal is to assist organizations of all kinds to quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective.
Founding Information
- Founded: No specific founding date provided
- Founders:
- Rand Fishkin: Formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of "Lost and Founder: A Painfully Honest Field Guide to the Startup World."
- Casey Henry: Formerly at Moz, Wistia, HubSpot, and Ookla.
Key People
- Rand Fishkin: CEO, Co-Founder
- Casey Henry: CTO, Co-Founder
- Amanda Natividad: VP of Marketing
Headquarters
No information available
Number of Employees
No information available
Revenue
No information available
Company Recognition
SparkToro is known for providing high-quality audience and market research tools that make online audience behaviors, characteristics, and demographics accessible.
Products
Products Offered
SparkToro offers an audience research tool that provides crucial information about any online audience.
Detailed Description and Key Features
1. Uncover Affinities
- Discover websites, podcasts, YouTube channels, Subreddits, and social networks that the audience visits.
2. See Search Keywords
- Identify keywords, trending keywords, and questions the audience searches for on Google.
3. Find the Right Social Networks
- Learn which social networks, financial, lifestyle, and e-commerce platforms are popular with the audience.
4. Build & Export Lists
- Compile contact information for PR, partnerships, and ads outreach.
5. Create Data-Backed Personas
- Access demographic details such as gender, age, education, skills, interests, etc.
Recent Developments
Recent Developments
- New Features:
- Ranking Pages: Shows the content that the audience is most likely to find in search results.
- Launched SparkToro V2: Expanded the coverage to the UK and Canada while providing additional data on ad platforms.
- Event: SparkTogether: An annual customer conference.
- Product Enhancements: Monthly Office Hours for deep dives into marketing-centric topics.
New Products Launched
No specific new product launches were mentioned.
Recent Partnerships
No information available
Note: The data provided in the report is strictly based on the information available and does not include additional commentary.
