Overview
SPARXiQ is a prominent provider of data-driven solutions aimed at empowering manufacturing and distribution companies to solve complex business challenges. Known previously as SPA (Strategic Pricing Associates) and SPASIGMA, SPARXiQ focuses on accelerating performance and profitability for its clients through analytics, tools, and training solutions.
- Headquarters: Cleveland, Ohio
- Annual Revenue: Approximately $2.9 million
- Number of Employees: 29
Solutions and Services
SPARXiQ offers a comprehensive suite of services that include:
- Sales Training
- Pricing and Profitability Management
- Sales Analytics
- Channel Management
- Sales Management
Their flagship products, such as PriceGPS and ProfitGPS, provide strategic insights into pricing and profitability, allowing businesses to gain a competitive edge through efficient cost-to-serve analytics.
Approach and Impact
SPARXiQ emphasizes a collaborative approach, working closely with businesses to deliver tailored solutions that align with strategic objectives. Their solutions, supported by industry expertise, are designed to transform business capabilities through strategic insights, hands-on guidance, and continual learning.
Leadership Team
- David Bauders, Chief Executive Officer
- Dolores Bauders, Chief Operating Officer
- Greg Preuer, VP, Strategic Accounts & Initiatives
- Brett McCabe, Director of Customer Success
Company Milestones
SPARXiQ celebrates 30 years of innovation and service, highlighting a strategic focus on combining advanced analytics with industry-specific expertise to foster enduring client relationships.
Industry Position
SPARXiQ positions itself as a leader in analytics and training solutions, offering high-touch support and innovative approaches that transform traditional business models into high-performing enterprises. The company's strategic location enhances its access to major industrial markets, and it consistently ranks among top solution providers, showcasing its effectiveness in elevating operational efficiencies.
Competitors
SPARXiQ operates in a competitive environment with key competitors including:
Brainshark
- Headquarters: Waltham, Massachusetts
- Specialization: Sales enablement platform providing sales training, onboarding, and continuous learning. Acquired by Bigtincan in August 2021.
Inkling
- Headquarters: San Francisco, California
- Focus: Provides a digital content management platform for effective content creation and distribution, widely used in healthcare, life science, and retail sectors.
Allego
- Platform: Modern revenue enablement platform combining sales training, coaching, and content management, enhancing engaging buying experiences.
Partnerships and Strategic Alignments
SPARXiQ collaborates with Enable to provide an advanced rebate management solution enriched with data-driven recommendations. A strategic partnership with Waypoint Analytics enhances their competitive edge by providing unique insights and actions for their clients.
Summary of Strengths
SPARXiQ differentiates itself with a data-driven approach to business challenges and strong partnership networks. The focus on equipping sales teams for improved decision-making and profitability, along with its strategic partnerships and niche in holistic business analytics and training solutions, forms the backbone of its market strength.
