Company Research Report: Spectrum Reach

Company Overview

Name

Spectrum Reach

Mission

Spectrum Reach empowers businesses large and small to succeed by delivering cutting-edge advertising solutions that grow their business, focusing on creative communication and community impact.

Founding Information

Founded By: Charter Communications

Founded Year: No information is available.

Key People

David Kline: Executive Vice President at Charter Communications and President of Spectrum Reach

Michael Guth: SVP, Ad Sales Marketing

Headquarters

Stamford, Connecticut, United States

Number of Employees

101,100 employees (as of December 31, 2023, for Charter Communications as a whole)

Revenue

$54.6 Billion in annual revenue (2023) for Charter Communications

Known For

Spectrum Reach is known for providing personalized advertising solutions with a focus on privacy-compliant data insights and award-winning creative services. They support businesses to reach audiences via multiscreen solutions.

Products

Advertising Solutions

Spectrum Reach offers a wide range of advertising solutions, enabling businesses to connect with customers across platforms:

Multiscreen Solutions: Advertisements on linear TV, Streaming TV, and digital media.

TV Advertising: Access to 60+ networks with premium video inventory.

Streaming TV Solutions: Engage audiences across 450+ streaming networks.

Digital Media Solutions: Online video, display, and search ads across all screens.

Key Features

Data-Driven Targeting: Utilize over 30 million households' data insights for precise targeting.

Programmatic Buying: Offers flexible options, including self-service products like Ad Portal and Waymark AI.

First-Party Data Usage: Enhanced customer data match for precise audience targeting.

Creative Services: Fast, AI-driven ad creation through Waymark for video commercials.

Recent Developments

New Collaborations

Amazon Ads Partnership: Spectrum Reach announced a collaboration to become a local reseller for Amazon Ads, providing small and medium-sized businesses with access to Amazon's advertising inventory. This partnership is intended to reach virtually every household in respective regions.

New Product Launches and Features

Waymark AI-Based Ad Creation Tool: An AI-powered tool for creating video ads rapidly, designed to streamline and simplify the ad creation process for businesses.

Awards and Recognitions

Cynopsis Best of the Best Ad Targeting Solution and Multiplatform Campaign: Recognized for its innovative ad targeting solutions.

Digiday Greater Good Award for Racial Equality: Spectrum Reach was acknowledged for its community impact concerning social causes.

Numerous Creative Awards: Including 36 Addy Awards, 138 Telly Awards, and 12 Communicator Awards.

Industry Leadership

Top in Multiscreen Advertising: Spectrum Reach is the top multiscreen partner in their markets across streaming and TV viewing shares.

Community Initiatives

Pay It Forward Program: This initiative provides advertising resources to multiculturally-owned small businesses, aiming to offer equitable opportunities.

Conclusion

Spectrum Reach operates as a significant player in the advertising space, providing data-driven, innovative solutions that cater to a diverse range of clients. With strategic partnerships and a commitment to community-centric initiatives, Spectrum Reach continues to lead in the multiscreen advertising industry.

(Note: Some fields contain "No information is available" due to the lack of specific data found in the provided materials.)