Company Research Report: GES & Spiro

Company Overview

• Name: GES & Spiro

• Mission: Empower brands to engage their audiences and elevate customer experience using experiential marketing.

• Founded: No information is available

• Founders: No information is available

• Key People:

• Derek Linde, President and CEO of GES

• Jeff Quade, GES NA Exhibitions President

• Jason Stead, GES EMEA Exhibitions President

• Jeff Stelmach, President of Spiro

• Additional executive team members include:

• Jeff Stelmach - Global President, Spiro

• John Trinanes - Global Chief Creative Officer

• Terry Campanaro - Global Chief Growth Officer

• Carley Faircloth - Global Chief Marketing Officer

• Dominic D'Ambrosio - Global Chief Production Officer

• Headquarters: No specific headquarters mentioned for GES & Spiro

• Number of Employees: Over 2,600 employees and thousands of active union partners globally

• Revenue: No information is available

• What is the company known for: Specializes in global exhibitions and experiential marketing supporting various business verticals including healthcare, aerospace & defense, financial services, manufacturing, technology, and retail.

Products and Services

• GES & Spiro Offers:

• Comprehensive experiential marketing solutions

• Strategic, creative, and event management services

• Accommodation, meeting planning, and logistical solutions

• Registration and engagement solutions

• Specialized brands under GES include:

• GES Exhibitions: Global exhibitions and logistics services

• Spiro: Global experiential agency

• onPeak, SHOWTECH, and Visit: Event accommodation, power/lighting, and registration services.

Services Overview

1. Experiential Marketing Solutions:

• Designed to create meaningful customer connections and drive business impact through events and exhibitions.

2. Strategic & Creative Services:

• Crafting innovative strategies to improve consumer engagement and enhance customer experiences.

3. Logistics and Event Management:

• Providing comprehensive logistical support and event planning.

4. Accommodation and Registration Services:

• onPeak and Visit offer specialized services in event accommodation and registration processes.

5. Power/Lighting Solutions:

• SHOWTECH provides specialized services related to event lighting and power needs.

Recent Developments

• Recent Acquisition:

• GES and its associated business entities, including Spiro, are set to be acquired by Truelink Capital from Viad Corp as announced on October 21, 2024. This transaction is expected to close by the end of 2024, subject to customary closing conditions.

• Strategic Enhancements and Partnerships:

• This acquisition will position GES as a privately-owned, stand-alone company within Truelink’s portfolio, allowing for enhanced focus on innovation and industry leadership.

• Leadership Appointments:

• As part of the acquisition, Derek Linde will assume the role of President and CEO, supported by a strategic leadership team including Jeff Quade, Jason Stead, and Jeff Stelmach.

• Sustainability Initiatives:

• Spiro has announced free sustainability reporting for its clients and continues to advance their sustainability commitment within the events industry.

• Brand Initiatives:

• Launched initiatives such as the G.R.A.V.I.T.Y. Index, measuring the critical bond between brand and customer.

Conclusion

GES & Spiro are set to enter a new phase of growth as they transition into Truelink Capital’s portfolio, a shift aimed at leveraging their established presence in experiential marketing towards further innovation and leadership in the industry. Spiro's focus on strategic partnerships and sustainability underlines their commitment to shaping the future of brand experiences.