Overview
Splash is an industry-leading event marketing platform that specializes in providing tools to market, manage, and measure live, virtual, and hybrid event programs. As an integrated solution, Splash facilitates the creation of on-brand, scalable event experiences that drive pipeline and enhance sales performance. The platform is widely recognized for its ability to deliver strategic insights that align marketing initiatives with business objectives, serving a client base that exceeds 500 companies.
Leadership Team
- Matthew Curry - Interim CEO and CFO, brings over 20 years of expertise in finance, management, and business analysis.
- Liz Hall - Chief People Officer, focuses on leveraging people and culture to advance organizational initiatives.
- Mourad Zerroug - Chief Technology Officer, spearheads technological advancements and customer-focused initiatives.
- Kate Hammitt - Chief Marketing Officer, noted for her prowess in driving growth initiatives and successful product launches.
Recent Developments
Splash has recently been acquired by Cvent, a strategic move that emphasizes its pivotal role in the convergence of marketing and events. This acquisition underscores Splash's significant contribution to enhancing marketing effectiveness through innovative event-driven strategies.
Financials and Funding
Splash has raised a total of $39.5 million in funding, according to Crunchbase. This includes a significant Series A-2 funding round of $14.1 million, aimed at broadening its Partner Solutions division to augment brand engagement through event-focused strategies.
Technology and Services
Splash employs a comprehensive suite of technology products, including AppNexus, Sisense, and Varnish, reflecting its strong commitment to robust technological infrastructure. Its services encompass event marketing solutions focused on implementation, integration, and analytical design. The platform's intuitive interface is designed to help users effortlessly launch, promote, and manage intricate event programs.
Market Position
With a client roster exceeding 500 companies, Splash stands out as a leader in the event marketing arena. Its strong market position is reinforced by the recent acquisition by Cvent, offering a compelling and measurable solution for brands seeking to elevate their community engagement through strategic event-led initiatives.
Competitor Profile
Splash faces competition from a number of key players in the event technology sector. These include notable companies such as Bizzabo, Cvent, Eventbrite, Whova, and Stova. Each competitor brings distinct solutions to the market, catering to diverse event management needs.
Key Competitors
Bizzabo
- Founders: Boaz Katz, Alon Alroy, Eran Ben-Shushan.
- Founded: 2011, with headquarters in New York and Tel Aviv.
- Employees: Approximately 212 globally.
- Platform: Offers an Event Experience OS for managing in-person, hybrid, and virtual events, focusing on data privacy and audience engagement.
- Funding: Raised $226 million.
- Key Clients: Includes Fortune 100 companies and creative agencies.
- Recognition: Named as one of America's Most Loved Workplaces® by Newsweek.
Cvent
- Founded: 1999, headquartered in Tysons Corner, Virginia.
- Employees: Over 4,800 globally.
- Platform: Provides a comprehensive suite of event marketing and management solutions, known for its extensive venue sourcing capabilities.
- Market Position: Renowned for connecting planners with over 300,000 hotels worldwide.
Eventbrite
- Headquarters: San Francisco, California.
- Platform: Operates a self-service ticketing marketplace, offering tools for event marketing and production.
- Features: Supports seamless event planning, ticket sales, and audience engagement.
- Corporate Governance: Scores a high risk in governance areas such as audit and shareholder rights.
Whova
- Platform: Delivers an all-in-one event management solution focused on attendee engagement and streamlined logistics.
- Features: Offers event apps, interactive agendas, lead retrieval, and marketing tools.
- Client Engagement: Serves corporate, academic, and government clients with tailored engagement and logistic solutions.
Stova
- History: Formerly known as MeetingPlay and Aventri, now rebranded as Stova.
- Platform: Supports the full lifecycle of events with flexible technology solutions.
- Capabilities: Provides tools for managing virtual and hybrid events, content management, and analytics.
The competitive landscape for Splash is characterized by these leading entities, each offering unique features that address various aspects of event management, providing Splash valuable insights into its market positioning and areas for strategic differentiation.
