SplashDown Beach Company Profile

Background

SplashDown Beach, known as "America's Biggest Little Water Park," is located in Fishkill, New York, approximately 60 minutes from New York City. Since its acquisition by the Turk family in 2004, the park has undergone significant enhancements, with nearly $25 million invested in new rides, refurbishments, and safety programs. The park's mission is to provide a safe, clean, and enjoyable environment for families, offering a variety of attractions suitable for all ages. Its vision is to be recognized as a premier family-friendly water park in the United States.

Key Strategic Focus

SplashDown Beach focuses on delivering a high-quality guest experience through continuous investment in new attractions and safety measures. The park specializes in offering a diverse range of water rides and attractions, including the Arctic Mammoth Family Raft Ride, Arctic Plunge Racer, Humunga Half-Pipe, and the Bullet Bowl. It targets families seeking a day-trip destination that combines thrill rides with family-friendly amenities.

Financials and Funding

SplashDown Beach operates as a privately held entity under the Turk Hospitality Group. The park's revenue is estimated to be between $10 million and $25 million, with a workforce ranging from 51 to 100 employees. The Turk family's substantial investment of nearly $25 million since 2004 has been directed towards expanding and enhancing the park's attractions and facilities.

Technological Platform and Innovation

SplashDown Beach distinguishes itself through the introduction of innovative water attractions and a commitment to safety excellence. Notable proprietary technologies and attractions include:

Arctic Mammoth Family Raft Ride: A six-story, 650-foot-long family raft ride, one of the largest in the Northeast.

Arctic Plunge Racer: A five-story mat racer that offers a head-to-head drag race experience.

Humunga Half-Pipe: New York's only four-story zero-gravity half-pipe water ride.

Bullet Bowl: A four-story ride featuring a high-speed bowl experience.

The park has also been recognized for its commitment to safety, receiving the Platinum International Aquatic Safety Award from Jeff Ellis & Associates, Inc., indicating that it exceeds industry standards in risk management and aquatic safety.

Leadership Team

The leadership team at SplashDown Beach includes:

Steve Turk: Owner and President of Turk Hospitality Group, overseeing strategic direction and investments.

Andrew Chafatelli: Chief Operating Officer, responsible for daily operations and ensuring a high-quality guest experience.

Taryn Eisenman: General Manager, managing park operations and staff coordination.

Competitor Profile

Market Insights and Dynamics

The water park industry in the United States is competitive, with numerous parks vying for visitors through unique attractions and experiences. The market is characterized by seasonal operations, with peak attendance during summer months. Innovation in ride design, safety measures, and guest amenities are critical factors for success.

Competitor Analysis

Key competitors in the regional market include:

Palm Island Indoor Waterpark: Located in Batavia, NY, offering indoor water attractions suitable for year-round enjoyment.

Morey's Piers: Situated in Wildwood, NJ, featuring multiple piers with water and amusement rides.

Wild Water & Wheels: Based in Surfside Beach, SC, combining water park attractions with go-karts and mini-golf.

These competitors focus on providing diverse attractions and experiences to draw in a broad audience.

Strategic Collaborations and Partnerships

SplashDown Beach has partnered with various brands to enhance the guest experience, including:

Cosimo’s Pizza: Offering local favorite pizza options within the park.

Nathan’s Famous: Providing classic American fast-food options.

These partnerships contribute to the park's reputation for offering high-quality food options alongside its attractions.

Operational Insights

SplashDown Beach's strategic location in Fishkill, NY, positions it as a convenient destination for families in the Hudson Valley and the greater New York City area. The park's investment in unique attractions and a strong emphasis on safety and cleanliness provide a competitive advantage in the regional market.

Strategic Opportunities and Future Directions

Future opportunities for SplashDown Beach include:

Expansion of Attractions: Continuing to introduce new and innovative rides to attract repeat visitors.

Seasonal Events: Hosting special events during the operating season to increase attendance.

Sustainability Initiatives: Implementing eco-friendly practices to appeal to environmentally conscious consumers.

By leveraging its current strengths and exploring these opportunities, SplashDown Beach aims to solidify its position as a leading family-friendly water park in the region.