SPLiCE: Society of Product Licensors Committed to Excellence

Background

Overview

The Society of Product Licensors Committed to Excellence (SPLiCE) is a trade organization founded in 2004, dedicated to continuously improving brand licensing practices. As a community of licensors, SPLiCE focuses on sharing best practices to protect, promote, and enhance brand integrity across various industries.

Mission and Vision

SPLiCE's mission is to act responsibly as a community of licensors who share best practices for protecting, promoting, and enhancing brand integrity. The organization's vision is to continuously improve brand licensing through collaboration and knowledge sharing among its members.

Industry Significance

SPLiCE plays a pivotal role in the brand licensing industry by providing a platform for licensors to collaborate, share insights, and develop best practices. The organization engages a diverse range of brand protection knowledge from over 50 industries, including aerospace, automotive, consumer products, electronics, entertainment, fashion, food & beverage, health & beauty, sports, and more.

Key Strategic Focus

Core Objectives

Brand Protection: Ensuring the integrity and reputation of licensed brands through effective management and oversight.

Best Practices Sharing: Facilitating the exchange of industry best practices among licensors to enhance licensing programs.

Benchmarking Success: Conducting studies to identify and promote best-in-class industry practices in areas such as anti-counterfeiting, brand licensing valuation, environmental sustainability, and more.

Areas of Specialization

Legal Compliance: Developing legal and contractual templates to ensure licensors adhere to industry standards and regulations.

Marketing and Business Development: Providing resources and strategies to enhance brand visibility and market reach through licensing.

Quality Assurance: Establishing guidelines and benchmarks to maintain high-quality standards in licensed products.

Key Technologies Utilized

SPLiCE collaborates with solution providers to integrate advanced technologies into licensing processes. For instance, SPLiCE has partnered with Dependable Solutions to enhance brand licensing management through integrated software solutions that offer real-time data and compliance monitoring.

Primary Markets Targeted

SPLiCE's initiatives span a wide array of industries, including aerospace, automotive, consumer products, electronics, entertainment, fashion, food & beverage, health & beauty, sports, and more. This broad focus allows SPLiCE to address the unique challenges and opportunities within each sector.

Financials and Funding

As a non-profit trade organization, SPLiCE's funding primarily comes from membership dues, event sponsorships, and partnerships with solution providers. Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. The capital is utilized to support SPLiCE's initiatives, including organizing events, conducting benchmark studies, and developing resources for members.

Pipeline Development

SPLiCE does not engage in product development or clinical trials. Instead, the organization focuses on developing resources, conducting benchmark studies, and organizing events to support licensors in enhancing their licensing programs. Key initiatives include:

Benchmark Studies: Identifying best-in-class industry practices in areas such as anti-counterfeiting, brand licensing valuation, environmental sustainability, and more.

Events and Workshops: Hosting events like the SPLiCE Licensors Workshop, which offers members opportunities to network, share insights, and discuss industry trends.

Technological Platform and Innovation

Proprietary Technologies

SPLiCE collaborates with solution providers to integrate advanced technologies into licensing processes. For example, SPLiCE has partnered with Dependable Solutions to enhance brand licensing management through integrated software solutions that offer real-time data and compliance monitoring.

Significant Scientific Methods

SPLiCE employs benchmarking methodologies to identify and promote best-in-class industry practices. These studies cover areas such as anti-counterfeiting, brand licensing valuation, environmental sustainability, and more.

Leadership Team

Key Executive Profiles

Kimberly Kociencki: Chief Executive Officer. Kimberly has been with SPLiCE since its inception and has played a pivotal role in shaping the organization's mission and strategic direction.

Ryan Dombrowski: Strategic Alliance Manager. Ryan is responsible for managing partnerships and collaborations with solution providers and other stakeholders.

Leadership Changes

Specific details regarding recent leadership changes or appointments within SPLiCE are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The brand licensing industry is dynamic and competitive, with numerous organizations offering similar services. SPLiCE differentiates itself through its focus on best practices, benchmarking, and a collaborative approach to brand protection and enhancement.

Competitor Analysis

While specific competitors are not detailed in the available information, SPLiCE operates in a space with other trade organizations and associations that focus on brand licensing and intellectual property management.

Strategic Collaborations and Partnerships

SPLiCE collaborates with various solution providers to enhance its offerings. For instance, SPLiCE has partnered with Dependable Solutions to integrate advanced brand licensing management software, providing members with tools for real-time data monitoring and compliance.

Operational Insights

SPLiCE's operational strategy focuses on fostering collaboration among licensors, sharing best practices, and conducting benchmark studies to enhance brand licensing processes. The organization emphasizes legal compliance, marketing strategies, and quality assurance to support licensors in protecting and promoting their brands.

Strategic Opportunities and Future Directions

SPLiCE continues to explore opportunities to expand its membership base, enhance its benchmarking studies, and collaborate with additional solution providers to offer comprehensive resources to licensors. The organization remains committed to its mission of continuously improving brand licensing through collaboration and knowledge sharing.