Company Research Report: Sports Coaching Group

Company Overview

• Name: Sports Coaching Group

• Mission of the Company: "To inspire the next generation to enjoy, improve and excel in sport and physical activity."

• Vision Statement: "To provide every child with the opportunity to learn and develop fundamental skills in sport and physical activity, to encourage better health and wellbeing for current and future generations."

• Founded: July 2011

• Founders: Not specified

• Key People: Not specified

• Headquarters: Unit 4C Brooks Lane Industrial Estate, Middlewich, Cheshire, CW10 0JG

• Number of Employees: Not specified

• Revenue: Not specified

• What the Company is Known For: The Sports Coaching Group is recognized as one of the leading sports coaching companies in the North West. It is known for offering bespoke sports coaching services to primary and secondary schools and providing a variety of clubs and sports programmes for children.

Products

• Products Offered:

• After School Clubs: Sporting opportunities and wrap-around care to enhance learning and physical fitness.

• Holiday Clubs: Multi-sports and sport-specific holiday clubs during school holidays.

• PPA Cover: Services for primary schools to cover planning, preparation, and assessment time.

• CPD (Continuing Professional Development): Training services for teachers and coaches.

• Tommy Tiger Time (Childcare): Childcare services offering comprehensive care and activities.

• Parties: Sports-themed parties for children.

• Pools to Schools: Swimming programmes provided in partnership with schools.

• SCG Swim School: Swimming coaching and programmes.

• High-level Description of the Product:

• Sports Coaching Group offers diverse physical activity programmes with the aim of improving children’s health, well-being, and sports skills across various disciplines.

• Key Features of Each Product:

• After School Clubs: Focus on physical and social skill development, sport-specific training, and broad exposure to different sports disciplines.

• Holiday Clubs: Designed to provide skill development and enjoyment during school breaks through various sports and activities.

• PPA Cover & CPD: Supports teachers with resources and training to enhance their coaching and educational delivery.

• Childcare and Parties: Provide flexible options and enjoyable experiences for working parents and a fun, active environment for children.

• Swimming Programmes: Collaboration with schools to provide access to swimming training and facilities fostering water safety and swimming skills.

Recent Developments

• Recent Developments: The company has moved its headquarters to Middlewich, expanding its facilities and capacity to cater to a larger demographic.

• New Products Launched: Expansion of holiday clubs and after-school clubs offering longer childcare hours.

• New Features Added to Existing Products: The partnership with Sportscape in February 2020 to enhance service flexibility and professionalism.

• New Partnerships:

• Alignments with various organizations including Sandbach United FC, Elite Swimming, Health Hub, PE Passport, Wellbeing Through Sport, Cheshire East, and Cheshire Police to diversify and improve service offerings.

Additional Policies and Philosophy

• Philosophy: The company emphasizes inclusivity, diversity, physical literacy, and mental health alongside providing a positive experience and accessible coaching for children.

• Policies: Sports Coaching Group adheres to various policies including complaints, equality and diversity, GDPR, safeguarding & welfare, and health and safety policies.

Contact Information

• Address: Unit 4C Brooks Lane, Middlewich, CW10 0JG

• Telephone: 01270 449770

• Email: info@sportscoachinggroup.co.uk