Company Market Research Report: Sports Interactive

Company Overview

Name: Sports Interactive

Mission: Sports Interactive is dedicated to creating immersive parallel gaming worlds that let players live and breathe their passions. The company focuses on sports management simulations that not only emulate sport but also shape it, becoming a part of sports culture.

Founded: 1994

Founders: Paul and Oliver Collyer MBE

Key People:

• Miles Jacobson OBE: Studio Director

• Matt Carroll: Chief Operating Officer

• Marc Vaughan: Head of Handheld Development

• Marc Duffy: Development Director

Headquarters: Stratford, London, Here East

Number of Employees: Approximately 201-500 employees as per LinkedIn

Revenue: No information is available

Known For: Sports Interactive is best known for developing award-winning sports management simulation games, particularly the Football Manager series.

Products

Product Offerings:

• Football Manager

• Description: A series that allows players to manage a football team and is renowned for its depth and realism.

• Key Features:

• In-depth squad management

• Tactical game simulation

• Extensive player database and realistic transfer system

• Interactive match-day experience

• Eastside Hockey Manager

• Description: Offers a detailed simulation of managing an ice hockey team.

• Key Features:

• Comprehensive team management

• Strategic game dynamics

• Updated player and team statistics

• Interactive team progression

High-Level Description and Key Features:

• Sports Interactive is focused on creating games that are not just about gameplay, but become a part of the cultural fabric of the sport they represent. Every detail, including research, data, and analytics, is used to enhance the realism and depth of the gaming experience.

Recent Developments

• New Partnerships:

• Collaborated with Ukie to feature in the Black Tech Fest’s first Gaming Lounge, showcasing Sports Interactive's commitment to diversity and inclusion within the industry.

• Awards:

• Won the 2024 Develop:Star Award, further cementing their influence and excellence in gaming development.

• Brand and Identity:

• Unveiled a new logo and brand identity in May 2024, blending the heritage of past designs with future-forward aesthetics.

• Anniversary:

• Celebrated their 30th anniversary in July 2024, marking a significant milestone in the growth and influence of the company.

• Sponsorship Initiatives:

• Sponsored AFC Wimbledon shirts for the season, collaborating with War Child UK.

• Diversity and Inclusion Efforts:

• Continued efforts to support inclusivity in gaming through in-house diversity groups and external partnerships like with AFC Wimbledon and Brown Girl Sport.

• Community and Engagement:

• Hosted events centered around women's football and collaborated with diverse groups to foster an inclusive community atmosphere within the gaming and sporting industries.

Note:

This report is compiled based on the information provided. Any fields marked "No information is available" reflect the absence of specific details in the provided data.