SPS PoolCare Company Profile

Background

Overview

SPS PoolCare, headquartered in Austin, Texas, is the leading swimming pool services company in the United States. Established in 2021, the company specializes in residential and commercial pool maintenance, repair, and renovation services. Operating across Texas, Florida, Arizona, and Nevada, SPS PoolCare has rapidly expanded its footprint, achieving its 150th acquisition by August 2025.

Mission and Vision

SPS PoolCare's mission is to make pool ownership a joy for its customers by providing exceptional service and fostering rewarding careers for its employees. The company's vision is to elevate the pool industry by setting new standards for service excellence and operational efficiency.

Industry Significance

Since its inception, SPS PoolCare has been recognized as a leader in the pool services industry. In 2023, it was named the #1 pool service company in the U.S. by Pool and Spa News, reflecting its rapid growth and commitment to quality service.

Key Strategic Focus

Core Objectives

Expansion: Aggressively acquiring regional pool service companies to rapidly scale operations.

Operational Excellence: Implementing technology-driven solutions to streamline service delivery and enhance customer satisfaction.

Employee Development: Providing comprehensive training and career advancement opportunities to attract and retain top talent.

Areas of Specialization

Residential Pool Services: Regular maintenance, repairs, and renovations tailored to individual customer needs.

Commercial Pool Services: Comprehensive solutions for commercial properties, including hotels and community centers.

Key Technologies Utilized

Field Operating Software: A robust mobile, cloud-based platform that streamlines operations and optimizes service routes.

Primary Markets Targeted

Geographic Focus: Texas, Florida, Arizona, and Nevada, with plans for further expansion across the Sun Belt.

Customer Segments: Homeowners, property managers, and commercial establishments requiring reliable pool services.

Financials and Funding

Funding History

SPS PoolCare is a portfolio company of Storr Group, an operationally-focused investment firm. The company has raised significant capital to support its aggressive acquisition strategy and operational growth. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Utilization of Capital

Acquisitions: Funding has been primarily allocated towards acquiring regional pool service companies to expand market presence.

Technology Infrastructure: Investments have been made in developing and deploying advanced operational software to enhance service efficiency.

Employee Training: Capital has been directed towards comprehensive training programs to ensure high service standards.

Pipeline Development

Key Pipeline Candidates

SPS PoolCare continues to identify and integrate leading regional pool service companies to expand its market footprint. Notable recent acquisitions include:

Pool Troopers: Acquired in January 2026, this transaction marked SPS PoolCare's 191st acquisition, solidifying its position as the largest pool service company in the U.S.

Stages of Development

The company is in an aggressive expansion phase, focusing on integrating acquired companies and standardizing operations to deliver consistent service quality.

Target Conditions

SPS PoolCare targets established pool service companies with strong reputations and customer bases, aiming to enhance service offerings and expand geographic reach.

Anticipated Milestones

Integration Completion: Successfully integrating recent acquisitions to achieve operational synergies.

Service Expansion: Extending service coverage to additional states and markets.

Technological Platform and Innovation

Proprietary Technologies

Field Operating Software: A mobile, cloud-based platform that streamlines operations, improves customer service, and optimizes route planning.

Significant Scientific Methods

Data Analytics: Utilizing data-driven insights to enhance service efficiency and customer satisfaction.

Leadership Team

Lance Martin – Chief Executive Officer

Professional Background: Former Senior Vice President of Operations at Terminix, with over 30 years in the home services industry.

Contributions: Instrumental in scaling SPS PoolCare's operations and leading its acquisition strategy.

Fraser Ramseyer – Founder and Chairman

Professional Background: Founder of Storr Group, with extensive experience in building and scaling industry-leading platforms.

Contributions: Established SPS PoolCare and guided its rapid growth and market leadership.

Competitor Profile

Market Insights and Dynamics

Market Size: The U.S. pool services industry is substantial, with a growing demand for maintenance and repair services.

Growth Potential: High, driven by increasing pool ownership and the need for professional services.

Industry Trends: Consolidation through acquisitions, technological integration, and a focus on customer experience.

Competitor Analysis

Pool Troopers: A leading competitor acquired by SPS PoolCare in January 2026, enhancing SPS PoolCare's market position.

National Pool Partners: A significant player in the industry, focusing on providing comprehensive pool services across multiple states.

Strategic Collaborations and Partnerships

Storr Group: As the parent company, Storr Group provides operational support and strategic guidance to SPS PoolCare.

Operational Insights

Competitive Advantages: SPS PoolCare's aggressive acquisition strategy, technological integration, and focus on employee development position it as a market leader.

Market Position: Leading the U.S. pool services industry with a vast customer base and extensive service coverage.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion: Continue acquiring regional pool service companies to expand market presence.

Technology Enhancement: Further develop and integrate technological solutions to improve operational efficiency.

Service Diversification: Explore opportunities to offer additional services related to pool care and maintenance.

Future Business Directions

Geographic Expansion: Enter new states and regions to increase market share.

Service Innovation: Develop new service offerings to meet evolving customer needs.

Opportunities for Expansion

Untapped Markets: Identify and enter markets with growing demand for pool services.

Strategic Partnerships: Form alliances with related service providers to offer comprehensive solutions.

Positioning for Future Objectives

SPS PoolCare's strong operational foundation, experienced leadership, and strategic focus on growth and innovation position it well to achieve its future objectives and maintain industry leadership.