Company Profile: SQiBLE
Background
SQiBLE is an Australian software company specializing in tailored Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) integration solutions. Founded in 2013, SQiBLE focuses on enhancing business efficiencies across various industries, including manufacturing, print, services, distribution, and automotive sectors. The company is headquartered in Richmond, Victoria, Australia.
Key Strategic Focus
SQiBLE's strategic focus centers on providing bespoke technology solutions that streamline operations and improve customer relationships. The company specializes in implementing Infor CloudSuite Industrial and the Zoho One Suite of applications, creating custom integration services tailored to the unique challenges of its target industries. By leveraging these platforms, SQiBLE aims to deliver vertical software solutions that are agile and responsive to the specific needs of sectors such as print, manufacturing, services, distribution, and automotive.
Financials and Funding
In April 2025, SQiBLE was acquired by Jonas Software, a global provider of enterprise management software solutions. This acquisition is part of Jonas Software's strategy to expand its presence in the Australian market and enhance its portfolio in the ERP and CRM integration space. Prior to the acquisition, SQiBLE operated as an independent entity, focusing on organic growth and strategic partnerships to strengthen its market position.
Pipeline Development
SQiBLE's product development pipeline includes the implementation of Infor CloudSuite Industrial and Zoho One Suite applications, along with proprietary integration services. The company continues to refine these offerings to meet the evolving needs of its target industries, ensuring that its solutions remain relevant and effective in addressing the unique challenges faced by businesses in sectors such as manufacturing, print, services, distribution, and automotive.
Technological Platform and Innovation
SQiBLE's technological platform is built upon the Infor CloudSuite Industrial and Zoho One Suite applications, which are integrated through the company's proprietary BRAiN platform. This integration enables seamless connectivity between existing ERP and operational systems and next-generation technologies, including artificial intelligence (AI) and blockchain. The BRAiN platform acts as an intelligent bridge, facilitating the adoption of advanced technologies without the need for costly or disruptive system overhauls. This approach allows businesses to leverage the power of AI and blockchain to enhance efficiency and profitability.
Leadership Team
- Kylie Harker: Chief Executive Officer (CEO) of SQiBLE. Prior to the merger, Kylie was the CEO of Squirrel Business Solutions, one of the companies that formed SQiBLE. She continues to lead the company post-acquisition, focusing on maintaining SQiBLE's autonomy within the Jonas Software group.
- Ty Osborne: Chief Operating Officer (COO) of SQiBLE. Before the merger, Ty served as the CEO of BrainStorm Software, the other company that merged to form SQiBLE. He remains in his role as COO, overseeing the company's operations and strategic initiatives.
- Tony Hammond: Sales Executive at SQiBLE. Appointed in September 2025, Tony brings significant experience from previous roles at technology and channel providers such as CGI and Cube Networks. He is responsible for managing key accounts and building a robust pipeline of new business.
Competitor Profile
Market Insights and Dynamics
The ERP and CRM integration market is characterized by a diverse range of providers offering solutions tailored to various industries. The market is experiencing growth due to increasing demand for integrated software solutions that enhance operational efficiency and customer relationship management. Companies like SQiBLE, which offer specialized solutions for niche industries, are well-positioned to capitalize on this trend.
Competitor Analysis
SQiBLE operates in a competitive landscape with several key players offering similar ERP and CRM integration solutions. Notable competitors include:
- Infor: A global leader in business cloud software specialized by industry, Infor offers a comprehensive suite of ERP solutions that cater to various sectors, including manufacturing and distribution.
- Zoho: Provides a suite of online productivity tools and SaaS applications, including CRM solutions, that are widely used across different industries.
- Microsoft Dynamics 365: Offers a range of enterprise resource planning and customer relationship management applications, serving a broad spectrum of industries.
These competitors provide robust solutions that address similar business needs, contributing to a dynamic and competitive market environment.
Strategic Collaborations and Partnerships
SQiBLE's strategic collaborations include its partnerships with Infor and Zoho, which enable the company to offer integrated ERP and CRM solutions tailored to the specific needs of its target industries. These partnerships enhance SQiBLE's ability to deliver comprehensive and effective solutions to its clients.
Operational Insights
SQiBLE differentiates itself through its specialized focus on niche industries, providing tailored ERP and CRM integration solutions that address the unique challenges of sectors such as manufacturing, print, services, distribution, and automotive. The company's proprietary BRAiN platform facilitates seamless integration of advanced technologies like AI and blockchain, offering clients innovative solutions without the need for disruptive system overhauls. This approach positions SQiBLE as a leader in delivering agile and responsive software solutions.
Strategic Opportunities and Future Directions
Post-acquisition by Jonas Software, SQiBLE has the opportunity to leverage Jonas's extensive resources and expertise to expand its market reach and enhance its product offerings. The company's focus on integrating advanced technologies positions it well to meet the evolving needs of its target industries, providing a solid foundation for future growth and innovation.
Contact Information
- Website: www.sqible.com.au
- LinkedIn: SQiBLE LinkedIn
- Facebook: SQiBLE Facebook
- Twitter: @SQiBLE
- Instagram: @sqible_au
