Stabelo Company Profile

Background

Overview

Stabelo, founded in 2016, is a Swedish mortgage credit institution specializing in providing fully digital mortgage services. The company aims to simplify the mortgage process by leveraging technology to offer transparent and efficient solutions to homeowners in Sweden. Stabelo operates both independently and through partnerships, distributing mortgages directly to consumers.

Mission and Vision

Stabelo's mission is to make mortgages simple and customer-friendly by digitizing the mortgage process. The company envisions a future where homeowners can access mortgage services seamlessly through digital platforms, ensuring transparency and ease of use.

Industry Significance

In July 2025, Stabelo was acquired by Swedbank, a leading banking group in Sweden. This acquisition was part of Swedbank's strategy to enhance its mortgage business by integrating a complementary brand, new technology, and additional distribution channels. Stabelo continues to operate under its own brand, contributing to the diversification and modernization of Sweden's mortgage market.

Key Strategic Focus

Core Objectives

Digitalization of Mortgage Services: Stabelo focuses on providing a fully digital mortgage process, aiming to simplify the application and management of mortgages for Swedish homeowners.

Customer-Centric Approach: The company emphasizes transparency and fairness in its pricing models, ensuring that customers receive clear and competitive mortgage terms.

Areas of Specialization

Digital Mortgage Origination: Stabelo specializes in the digital origination of mortgages, allowing customers to apply and manage their mortgages online without the need for physical meetings.

Partnership Distribution: The company distributes mortgages both independently and through partnerships, expanding its reach to a broader customer base.

Key Technologies Utilized

Digital Platforms: Stabelo employs advanced digital platforms to streamline the mortgage application and management process, enhancing user experience and operational efficiency.

Data Analytics: The company utilizes data analytics to assess creditworthiness and tailor mortgage offerings to individual customer profiles.

Primary Markets Targeted

Swedish Homeowners: Stabelo primarily targets homeowners in Sweden, offering mortgages for permanent residences such as condominiums and single-family houses.

Younger, Digitally-Inclined Customers: The company focuses on reaching younger, tech-savvy borrowers who prefer managing their financial services online.

Financials and Funding

Funding History

Initial Funding: Stabelo was established in 2016 by Hampus Brodén, Wilhelm Moberg, and Michael Ingelög, with the objective of simplifying the mortgage process through digitalization.

Acquisition by Swedbank: In July 2025, Swedbank acquired Stabelo for an initial purchase price of SEK 350 million, with the final amount depending on Stabelo's performance through 2028.

Financial Performance

2024 Financials: In 2024, Stabelo reported total operating income of SEK 19 million, primarily driven by net interest income. Operating expenses amounted to SEK 66 million, with lending to the public totaling SEK 19 billion and negligible credit losses.

Pipeline Development

Key Pipeline Candidates

As a mortgage credit institution, Stabelo's primary focus is on the origination and management of residential mortgages. The company does not publicly disclose specific pipeline candidates or product development stages.

Target Conditions

Permanent Residences: Stabelo offers mortgages for permanent residences, including condominiums and single-family houses.

High Energy Efficiency Properties: The company provides "Green Mortgages" with a 0.10 percentage point interest rate reduction for properties with high energy efficiency ratings (A or B).

Anticipated Milestones

Integration with Swedbank: Post-acquisition, Stabelo aims to integrate its operations with Swedbank, leveraging the bank's resources to enhance its mortgage offerings and reach a broader customer base.

Technological Platform and Innovation

Proprietary Technologies

Digital Mortgage Platform: Stabelo has developed a fully digital mortgage platform that allows customers to apply for and manage mortgages online, ensuring a seamless and efficient user experience.

Significant Scientific Methods

Data Analytics: The company employs data analytics to assess creditworthiness and tailor mortgage offerings to individual customer profiles, enhancing decision-making processes.

Leadership Team

Key Executives

Hampus Brodén: CEO of Stabelo, Hampus has a background as a bank analyst at institutions like SEB and Deutsche Bank. He has been instrumental in leading Stabelo's digital transformation in the mortgage sector.

Leadership Changes

Acquisition by Swedbank: Following the acquisition by Swedbank in July 2025, Hampus Brodén continues to serve as CEO, ensuring continuity in leadership and strategic direction.

Competitor Profile

Market Insights and Dynamics

Market Size and Growth Potential: The Swedish mortgage market is substantial, with household mortgages representing approximately 88% of Sweden's GDP in 2021, amounting to nearly SEK 5,000 billion. This indicates significant growth potential, especially in the digital mortgage segment.

Competitor Analysis

Avanza: A digital platform for savings and investments, Avanza offers mortgage services in collaboration with Stabelo. Despite the acquisition, Avanza continues its partnership with Stabelo, aiming to provide better mortgage options to its customers.

SPP: SPP, a pension and insurance company, has partnered with Stabelo to offer competitive mortgage rates to its customers, enhancing its financial services portfolio.

Strategic Collaborations and Partnerships

Partnerships with Financial Institutions: Stabelo has established collaborations with various financial institutions, including Avanza and SPP, to offer competitive mortgage products to a broader customer base.

Operational Insights

Strategic Considerations

Integration with Swedbank: The acquisition by Swedbank presents opportunities for Stabelo to leverage the bank's financial and technological resources, enhancing its mortgage offerings and expanding its market reach.

Competitive Advantages

Digital Mortgage Process: Stabelo's fully digital mortgage platform offers a seamless and efficient user experience, distinguishing it from traditional mortgage providers.

Transparent Pricing: The company's commitment to transparent and fair pricing models ensures that customers receive clear and competitive mortgage terms.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion of Mortgage Offerings: Post-acquisition, Stabelo aims to broaden its mortgage offerings, potentially including higher loan-to-value ratios and financing for vacation homes, leveraging Swedbank's resources.

Future Business Directions

Enhanced Digital Services: Stabelo plans to continue enhancing its digital services, ensuring a seamless and efficient mortgage experience for customers.

Opportunities for Expansion

Broader Customer Base: The integration with Swedbank provides Stabelo with access to a larger customer base, facilitating the expansion of its mortgage services.