StackAdapt Company Research Report
Company Overview
Name
StackAdapt Inc.
Mission
Empower our clients with the world's most performance-driven, intelligent, and automated marketing platform.
Founded
2014 by Ildar Shar, Vitaly Pecherskiy, and Yang Han.
Key People
- Vitaly Pecherskiy, CEO
- Yang Han, CTO
- Darcie Henry, CPO
- Christian Gerron, CRO
- Ryan Nelsen, CMO
- Pinar Ozyetis, General Counsel
Headquarters
Toronto, Ontario, Canada
Number of Employees
More than 1,200 globally.
Revenue
No information is available.
Known For
StackAdapt is known for being an industry-leading programmatic advertising partner, employing machine learning and data science to revolutionize how brands reach consumers.
Products
High-Level Description
StackAdapt offers a multi-channel programmatic advertising platform designed around three core pillars of programmatic—planning, executing, and analyzing campaigns.
Key Products and Features
Channels
1. Native Advertising
- Seamlessly integrates ads within content.
- Key Features: Contextual alignment, non-intrusive experience.
2. Display Advertising
- Traditional ad banners on websites.
- Key Features: Broad reach, high-frequency ad placement.
3. Video Advertising
- Incorporates video ads across various digital channels.
- Key Features: High engagement, diverse format support.
4. Connected TV (CTV)
- Delivers ads via streaming TV services.
- Key Features: Combines linear TV viewership with digital targeting precision.
5. Programmatic Audio
- Integrates audio ads into digital audio content.
- Key Features: Mass reach, personalized audio experiences.
6. In-Game Advertising
- Embeds ads within video games.
- Key Features: High engagement, contextual relevance.
7. Digital Out-of-Home (DOOH)
- Uses digital billboards and screens for ads.
- Key Features: Dynamic content, broad demographic reach.
Solutions
1. Creative Studio
- Extensive creative consultation, ad creation, optimization.
- Key Features: Matching creative assets with campaign KPIs.
2. Planner
- Real-time data-driven campaign potential generation.
- Key Features: Identifies high-value opportunities, optimal media mix.
3. Ad Previewer
- Previews video, display, native ads on desktop or mobile.
- Key Features: Covers 500+ publishers, 23 verticals.
Recent Developments
New Products and Features
1. Enhanced Ad Previewer
- Launched May 16, 2024. Enhanced functionality to launch campaigns with confidence.
2. In-Platform Incremental Reach and Measurement
- Launched in partnership with Samba TV on May 15, 2024.
Partnerships
1. DoubleVerify Partnership
- Announced on August 26, 2024. Focused on enhanced post-impression measurement tracking.
2. Samba TV Partnership
- Collaborative effort to power in-platform incremental reach and measurement.
Awards and Recognitions
1. 2024 Best Software Awards
- Recognized in the Top 100 Software Products, Top 50 Marketing & Digital Advertising Products, and named as a leader in Summer 2024 reports.
2. Best Workplaces for Mental Wellness
- Recognized on May 29, 2024.
3. Hermes Creative Awards
- Awarded Platinum Winner on May 31, 2024.
Key Hires
1. Darcie Henry as Chief People Officer
- Announced July 9, 2024.
2. Expanding Leadership Team
- Key hires in Retail Media, Politics, and Analytics announced August 14, 2024.
Press Coverage
1. Adweek, August 14, 2024
- Announcement on leadership team expansion.
2. AdMonsters, April 29, 2024
- Insights into auto advertising in a post-cookie landscape.
Client Testimonials
1. Austin Bocko, Gen3 Marketing
- Praised for well-thought-out media plans and exceptional client support.
2. Bob DeRango, Envisionit Agency
- Applauded for the creative team’s contributions to client challenges.
3. Mark Duffy, Owl Labs
- Highlighted for platform flexibility and strong results.
This report compiles available data to provide a detailed overview of StackAdapt Inc., capturing their mission, key people, products, recent developments, and client feedback to convey their market standing and innovative contributions to the programmatic advertising industry. No additional commentary is included.
