STAEDEAN Company Profile

Background

Company Overview

STAEDEAN, formerly known as To-Increase, is a privately held software development company headquartered in Amsterdam, Netherlands. Established in 2005, STAEDEAN specializes in delivering enterprise resource planning (ERP) solutions deeply embedded within the Microsoft Dynamics 365 ecosystem. The company focuses on serving industries such as equipment rental, life sciences, and manufacturing, providing tailored software solutions that streamline operations, enhance visibility, and drive profitability.

Mission and Vision

STAEDEAN is dedicated to transforming business operations through innovative ERP solutions, aiming to empower companies with intelligent, transformative solutions that drive efficiency, compliance, and growth, ensuring operational excellence and competitive advantage.

Key Strategic Focus

Core Objectives and Specialization

STAEDEAN's strategic focus centers on delivering industry-specific ERP solutions that address complex challenges within the equipment rental, life sciences, and manufacturing sectors. By integrating their software with Microsoft Dynamics 365, STAEDEAN provides functionalities tailored to meet the unique needs of these industries, facilitating seamless operations and enhanced decision-making processes.

Key Technologies Utilized

The company's solutions are built upon the Microsoft Dynamics 365 platform, ensuring compatibility and leveraging the robust capabilities of Microsoft's ecosystem. STAEDEAN's tech stack includes:

Microsoft 365: For email and collaboration tools.

WordPress: Employed for content management.

Lucky Orange: Utilized for analytics.

Yoast SEO: Integrated for search engine optimization.

Nginx: Deployed as a web server.

Primary Markets Targeted

STAEDEAN targets mid-market and enterprise companies within the equipment rental, life sciences, and manufacturing industries. Their solutions are designed to cater to businesses operating in sectors such as cranes, construction, heavy equipment, oil and gas, high-tech and medical, and truck and trailer industries.

Financials and Funding

Revenue

As of January 2025, STAEDEAN's annual revenue reached $35 million, indicating financial stability and growth potential.

Technological Platform and Innovation

Proprietary Technologies

STAEDEAN offers a suite of solutions and enhancements that simplify complex operations and streamline project and quality management. Key features include:

Item Approval Workflow: Ensures systematic approval processes for items.

Storage Conditions/Attributes: Manages specific storage requirements.

Mobile Device Integration: Real-time integration with scales and balances.

Batch Management: Full traceability and lot genealogy.

Stability Studies and Environmental Control: Monitors product stability and environmental factors.

Sample Management: Implements statistical sampling plans.

Master Batch Records Management: Maintains comprehensive batch records within the system.

Weighing & Dispensing Integration: Controls intended use codes of components.

MES and PDM/PLM Systems Integration: Ensures seamless integration with manufacturing execution and product data management systems.

Scientific Methodologies

STAEDEAN's solutions incorporate advanced scientific methodologies, including:

Statistical Sampling Plans: For quality control and assurance.

Environmental Monitoring: To ensure compliance with industry standards.

Integration with Laboratory Equipment: Facilitating real-time data collection and analysis.

Leadership Team

Executive Profiles

Luciano Cunha: Group CEO and Co-owner. Luciano has been instrumental in steering STAEDEAN's strategic direction and fostering a culture of innovation and excellence.

M. D. O.: Chief Marketing Officer (CMO). M. D. O. leads the marketing initiatives, focusing on brand development and market expansion.

J. R.: Chief Operating Officer (COO). J. R. oversees the company's operational strategies, ensuring efficiency and effectiveness across all departments.

H. W.: Chief Financial Officer (CFO). H. W. manages the financial planning and risk management, contributing to the company's financial health and growth.

Competitor Profile

Market Insights and Dynamics

The ERP software market is highly competitive, with numerous players offering solutions tailored to various industries. STAEDEAN's focus on integrating their solutions within the Microsoft Dynamics 365 ecosystem provides a unique value proposition, particularly for companies already utilizing Microsoft's suite of products.

Competitor Analysis

Key competitors include:

Tribridge: A technology services firm specializing in business applications and cloud solutions, with revenues exceeding $1 billion.

Socius: Offers business technology solutions with revenues between $100 million and $1 billion.

Nintex: Provides process management and automation solutions, also within the $100 million to $1 billion revenue range.

Sunrise Technologies: Specializes in Microsoft Dynamics implementations, with revenues between $50 million and $100 million.

Velosio: Offers cloud business applications and consulting services, with revenues between $100 million and $1 billion.

Strategic Collaborations and Partnerships

STAEDEAN's integration with Microsoft Dynamics 365 positions the company as a strategic partner within the Microsoft ecosystem. This collaboration enables STAEDEAN to leverage Microsoft's extensive resources and reach, enhancing their ability to deliver comprehensive solutions to their target industries.

Operational Insights

Competitive Advantages

STAEDEAN's deep integration with Microsoft Dynamics 365 offers several competitive advantages:

Seamless Integration: Ensures compatibility and ease of use for companies already utilizing Microsoft products.

Industry-Specific Solutions: Tailored functionalities address the unique challenges of the equipment rental, life sciences, and manufacturing industries.

Scalability: Solutions are designed to scale with the growth of client businesses, accommodating evolving needs and complexities.

Strategic Opportunities and Future Directions

Expansion Plans

STAEDEAN aims to expand its market presence by:

Enhancing Product Offerings: Continuously developing and refining solutions to meet emerging industry needs.

Geographical Expansion: Targeting new markets to broaden their global footprint.

Technological Innovation: Investing in emerging technologies such as artificial intelligence and machine learning to enhance solution capabilities.

Positioning for Future Success

By leveraging