Starboard Consulting, LLC - Comprehensive Analysis Report

Summary

Starboard Consulting, LLC, established in 2007, is a distinguished Gold-accredited, IBM Premier Business Partner and IBM Maximo reseller. The company's core mission revolves around empowering businesses with robust asset management solutions, particularly through superior IBM Maximo consulting services, asset lifecycle management software, hosting, and mobile solutions. By working closely with clients, Starboard Consulting aims to foster true partnerships, delivering tangible value and achieving successful asset management journeys. The company is recognized for its professionalism, deep technical expertise, unwavering commitment to quality, and integrity, positioning it as a pivotal player in the enterprise asset management (EAM) sector.

1. Strategic Focus & Objectives

Core Objectives

Starboard Consulting's primary objective is to deliver comprehensive end-to-end solutions for optimizing lifecycle costs and enhancing asset management practices through IBM Maximo Asset Management. This encompasses every phase of the Maximo journey, from initial implementation and system upgrades to ongoing support and specialized training.

Specialization Areas

The company exhibits deep expertise in several key areas, allowing it to offer unique value propositions to its clients:

Maximo Spatial/GIS: Recognized as a spatial expert within the Maximo community, providing specialized Geographic Information System (GIS) services.

Mobile Solutions: Development and deployment of next-generation mobile applications, including their proprietary StarMax solution, to enhance user experiences for field and mobile workers.

Hosting: Providing secure and reliable hosting services for IBM Maximo environments.

Data Migrations: Expertise in migrating data from client legacy systems to Maximo.

Integrations: Seamless integration of Maximo with other enterprise systems.

Business Process Analysis: Assessing and developing improved working practices for optimized Maximo utilization.

Maximo Configuration: Advanced configuration capabilities including automation scripts, application designer, workflows, and conditional expression manager.

Target Markets

Starboard Consulting serves a diverse array of key industries and organizations that rely heavily on robust asset management:

Electric, Water, and Wastewater Utilities

Counties, Cities, and Municipalities

Public Works Agencies

Transportation Organizations

Higher Education Facilities

The company specifically targets clients seeking to transform their business operations through enhanced user experiences and simplified solutions, particularly for mobile workforces and executive leadership.

2. Financial Overview

Funding History

Starboard Consulting has an estimated annual revenue of $21.85 million. The company currently has an estimated valuation of $70 million. Starboard Consulting has achieved its growth and operational stability without raising external funding.

3. Product Pipeline

Key Products/Services

Starboard Consulting's core offerings include a comprehensive suite of IBM Maximo consulting services, alongside innovative product developments:

IBM Maximo Consulting Services: These services cover the full spectrum of IBM Maximo Asset Management, including:

Implementation and deployment

System upgrades and enhancements

Ongoing support and maintenance

Specialized training programs

Business process analysis and optimization

StarMax Solution: Developed in partnership with Neptune Software, StarMax is a significant initiative aimed at extending Maximo's capabilities and enhancing user experiences.

Description: StarMax leverages Neptune Software's DX Platform to deliver next-generation mobile applications for asset management.

Development Stage: Launched with initial applications available in Q4 of 2020.

Target Market/Condition: Aims to bring enhanced capabilities to a broad range of roles globally, with a particular emphasis on mobile workers. It also focuses on unlocking value for executive leadership from Enterprise Asset Management (EAM) software.

Key Features and Benefits: Enhanced user experiences, role-specific mobile applications, streamlined asset management workflows, and improved operational insights for executive decision-making.

4. Technology & Innovation

Technology Stack

Starboard Consulting's technological foundation is firmly rooted in the IBM Maximo ecosystem.

Core Platforms and Technologies: The company specializes exclusively in IBM Maximo Asset Management. Its proprietary solutions integrate with and extend Maximo's capabilities.

Proprietary Developments: Starboard Consulting developed StarMax, a key solution built on Neptune Software's DX Platform. This platform is utilized to deliver enhanced user experiences and create new mobile applications tailored for asset management.

Scientific Methodologies: Their highly skilled team employs several distinct scientific methodologies and service offerings:

Business Process Analysis: Thoroughly assessing client operations to develop improved working practices for optimizing Maximo utilization.

GIS Services: Drawing on its recognized expertise, Starboard provides specialized Geographical Information System services within the Maximo framework.

Maximo Configuration: In-depth configuration capabilities, including automation scripts, application designer, workflows, and conditional expression manager, to tailor Maximo to specific client needs.

Integration Services: Expertise in integrating Maximo with diverse client systems to ensure seamless data flow and operational efficiency.

Technical Capabilities: The company's capabilities include full lifecycle support for Maximo, from design and implementation to optimization and support, leveraging a deep understanding of the platform's architecture and functionalities.

5. Leadership & Management

Executive Team

Starboard Consulting's leadership team is comprised of experienced professionals with extensive backgrounds in IT and IBM Maximo, demonstrating a dedication to the company's core services.

Karen Buck (Executive Director):

Professional Background: Over 30 years of IT senior management experience. She has more than 20 years of experience building and managing IBM Maximo Consulting Practices.

Notable Achievements: Served as Project Executive or Engagement Manager on over 40 Maximo projects. Co-founder of Starboard Consulting. Received the 2013 Innovation and Performance award from the U.S. Women's Chamber of Commerce.

Key Contributions: Provides strategic direction and extensive project leadership, guiding the company's service delivery and client relationships.

Amy Tatum (Vice President & Technical Director, and Solution Director):

Professional Background: Over 25 years of experience as an engineer and technology consultant. Holds an MBA and a Bachelor's in Electrical Engineering.

Notable Achievements: Manages Starboard's technical staff and project delivery teams, having managed numerous Maximo implementation projects across various industries. Co-founder of Starboard Consulting. Named an IBM Champion in 2022 for her commitment to the Maximo community.

Key Contributions: Oversees technical strategy, project delivery excellence, and guides solution development, including the StarMax initiative.

Todd Carson (Senior Project Manager):

Professional Background: Brings significant experience in managing complex projects.

Key Contributions: Instrumental in the successful execution and delivery of client engagements, ensuring projects meet objectives and timelines.

Bill Thompson (Director, Marketing And Communications):

Key Contributions: Leads the company's communication strategies, brand positioning, and market outreach efforts.

Lani Trotter (Solutions Director):

Key Contributions: Focuses on developing and implementing effective solutions for clients, leveraging her expertise in Maximo and asset management best practices.

Recent Leadership Changes

In 2022, Amy Tatum, Vice President & Technical Director, was recognized as an IBM Champion for her significant contributions and commitment to the Maximo community. Karen Buck and Amy Tatum are both recognized as the founders of Starboard Consulting.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Starboard Consulting maintains a focused and specialized workforce, with approximately 21-50 employees. The company demonstrates active growth, with immediate opportunities for experienced candidates in key technical and project management roles, specifically for Maximo Functional Analysts, Developers, and experienced Program Managers. This indicates a strategic expansion in response to increasing demand for their specialized services.

Company Growth Trajectory Indicators

The company's growth is formally recognized, reflecting a strong market presence and increasing demand for its services. In 2025, Starboard Consulting earned a spot on the prestigious Inc. 5000 list of America's Fastest-Growing Private Companies, ranking No. 4832. This achievement underscores its trajectory of sustained expansion and financial health.

Employee Sentiment and Culture Insights

Employee sentiment suggests a positive and supportive work environment, fostering professional growth, particularly for those deeply involved in the Maximo ecosystem. An Indeed review indicates that Starboard is considered a strong company for Maximo Consultants, highlighting its top-notch leadership. This reflects a culture that values expertise and leadership quality.

Company Size and Expansion Metrics

With an employee range of 21-50, Starboard Consulting operates as an agile specialist firm, capable of delivering focused and high-quality services. Its strategic hiring and Inc. 5000 recognition point towards a planned and successful expansion trajectory within its niche market.

7. Social Media Presence and Engagement

Digital Footprint

Starboard Consulting actively maintains a digital footprint to engage with its community and demonstrate thought leadership.

LinkedIn: The company has a professional presence on LinkedIn, "Starboard Consulting," where it shares company updates, industry insights, and career opportunities.

Twitter/X: Utilizes the handle "@MaximoExperts" on Twitter/X, aligning its social media identity with its core specialization.

Brand Messaging and Positioning

Through its digital channels, Starboard Consulting emphasizes its expertise in IBM Maximo, its commitment to client success, and its role as a thought leader in asset management. Content often highlights new solutions, client success stories, and educational resources.

Community Engagement Strategies

The company employs several strategies to engage with its target audience and the broader Maximo community:

Blog: Maintains a dedicated blog section on its website, publishing news, insightful advice, interviews, and educational content primarily focused on IBM Maximo.

Maximo User Groups and Events: Actively participates in and hosts Maximo User Groups and various industry events across the country, fostering direct interaction and knowledge sharing within the community.

Notable Campaigns or Content

Starboard Consulting consistently promotes its StarMax solution, demonstrating its innovation in mobile and next-generation asset management technologies. Its thought leadership is evident through articles and discussions on optimizing Maximo utilization and embracing digital transformation in asset management.

8. Recognition and Awards

Industry Recognition

Starboard Consulting has achieved significant industry recognition and accolades, reflecting its excellence and growth in the consulting and asset management sectors.

Inc. 5000 List: In 2025, Starboard Consulting was recognized on the highly competitive Inc. 5000 list of America's Fastest-Growing Private Companies, securing the No. 4832 rank. This achievement highlights the company's impressive revenue growth and market expansion.

IBM Champion: Amy Tatum, the company's Vice President and Solution Director, was named an IBM Champion in 2022. This prestigious award acknowledges her outstanding commitment and contributions to the Maximo community.

U.S. Women's Chamber of Commerce Award: Karen Buck, Executive Director, received the 2013 Innovation and Performance award from the U.S. Women's Chamber of Commerce, recognizing her leadership and the company's innovative approaches.

IBM Gold Level Partner: Starboard Consulting holds the distinguished status of a Gold-accredited, IBM Premier Business Partner. This long-standing partnership, active since 2007, underscores its deep integration and expertise within the IBM Maximo ecosystem.

9. Competitive Analysis

Starboard Consulting operates within the specialized niche of IBM Maximo asset management solutions, facing competition from both large, diversified global consulting firms and other specialized Maximo partners.

Major Competitors

The competitive landscape includes prominent global IT and consulting powerhouses that offer a broader spectrum of services, often encompassing IBM Maximo as part of larger technology portfolios.

Accenture:

Company Overview: A global professional services company providing a broad range of services and solutions in strategy, consulting, digital, technology, and operations.