S

Start.io

www.start.io link_icon

Company Research Report: Start.io



Company Overview



Name


Start.io

Mission


Empower publishers and marketers by providing AI-driven, effortless advertising solutions using an end-to-end platform.

Founded


Start.io was launched in 2010.

Founders


  • Gil Dudkiewicz

  • Ran Avidan


Key People


  • Gil Dudkiewicz: Co-Founder & CEO

  • Meirav Dudek: Deputy CEO & CFO

  • Omri Barnes: Chief Marketing Officer (CMO)

  • Ravit Ross: Chief Revenue Officer (CRO)

  • Shira Hoffer: Vice President (VP) of Human Resources

  • Andrew Younan: Senior Vice President (SVP) of Product & Engineering

  • Motti Shpirer: VP of Infrastructure & Technology

  • Boris Shmerlin: VP of Research & Development (R&D)


Headquarters


Start.io has offices in:
  • New York

  • Tel Aviv

  • Beijing

  • The U.K.

  • Ukraine

  • Poland

  • India


Number of Employees


No information is available.

Revenue


No information is available.

Recognition


Start.io is known for being a leading sell-side omnichannel advertising platform powered by real-time mobile audiences. It primarily assists mobile app publishers in monetizing their apps through advanced advertising technologies.

Products



Maia – Mobile AI Audience


  • Description: An easy-to-use, single frame platform for audience exploration and activation.

  • Key Features:

  • Audience exploration

  • Audience activation


Device-Based Audiences


  • Description: Offers tailored advertising experiences based on the devices users own and use.

  • Key Features:

  • Device-specific audience segments


AI Driven Audiences


  • Description: Enables brands to deliver personalized experiences through AI-driven audience insights.

  • Key Features:

  • Real-time audience segmentation

  • AI-driven data processing


Syndicated Segments


  • Description: Provides ready-to-use audience segments to advertisers for efficient campaign targeting.

  • Key Features:

  • Predefined audience segments


Growth Platform


  • Description: A suite of tools designed to help mobile app developers grow their user base and increase engagement.

  • Key Features:

  • User acquisition solutions

  • Engagement tools


Mobile SDK


  • Description: Software Development Kit for seamless integration of Start.io’s monetization tools into mobile applications.

  • Key Features:

  • Fast and smooth implementation

  • Multiple ad formats


Use Cases



Consumer Insights and Audiences Hub


  • Description: A platform for exploring user segments and audience insights to make informed marketing decisions.

  • Key Features:

  • Audience segmentation

  • Real-time data analytics

  • Integrated with media exchanges (DSPs)


Mobile Marketing


  • Description: Tools and solutions to reach consumers via mobile, optimizing ad campaign delivery and performance.

  • Key Features:

  • SDK-direct integrations

  • Real-time audience-based buying

  • Contextual targeting


Mobile Monetization


  • Description: Platforms and tools designed to maximize revenue for mobile app publishers through diverse and premium ad demand.

  • Key Features:

  • Access to global ad demand

  • Variety of ad formats (rich media, video, native)

  • Balance between revenue and user experience


Recent Developments



New Products Launched


  • Maia – Mobile AI Audience: Recently introduced as a new audience exploration and activation platform.


New Features Added


  • Start.io Android SDK 5.0: New feature launch with improved capabilities.

  • Proximity-Based Audience Segments: Introduction of location-based targeting.

  • 18 New Media Buyer Audience Segments: Expanded offering for media buyers.


New Partnerships


  • AppsFlyer: Data collaboration partnership.

  • Nimbus: Integration to maximize mobile app monetization with in-app bidding.

  • Pixalate: Partnership to validate compliance against ad fraud.


Testimonials



Client Feedback


  • Kevin Bhawnani, StackAdapt: Praises Start.io for providing better access to a global mobile audience.

  • Jill Maiolfi, LiveRamp: Commends Start.io for its rich and scalable audience catalog.

  • Natalie Garcia, M8: Highlights Start.io's data-driven approach for improving conversion rates and brand presence.

  • Heather Hager, Proof Advertising: Appreciates collaboration with Start.io for mobile-first strategies and quality results.

  • Carlos Teijeiro, Umlaut: Notes the creation of new insights and product improvements.

  • Chris Mumford, M&C Saatchi Mobile: Values close cooperation helping address significant challenges.

  • Fernando Marzal Coquillat, Mobincube: Emphasizes Start.io’s effectiveness in delivering customer needs.

  • Jaan Janes, PubMatic: Recognizes Start.io’s role in achieving customer demand goals with quality inventory.


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