Static Media Company Research Report

Company Overview

• Name: Static Media

• Mission: To provide inspiration, creativity, and knowledge from trusted experts, offering up-to-the-minute news, original insights, exclusive interviews, and expert advice to enhance everyday life.

• Founded: 2012

• Founders: Reggie Renner and Mike Langin

• Key People:

• Reggie Renner, CEO & Co-founder

• Mike Langin, CTO & Co-founder

• Pete Schiecke, COO & CCO

• Joe Bossone, CFO

• Kimberly Leatherman, VP, Engineering

• Headquarters: Indianapolis, Indiana

• Number of Employees: Over 230

• Revenue: No information is available

• Known For: Static Media is known for its vast family of digital media brands spanning food, lifestyle, tech, travel, home and garden, and more. The company provides great content across various websites, reaching an audience of over 100 million monthly website visitors.

Products

Key Brands and Offerings

• Looper: A site focused on movies, TV, and entertainment.

• Mashed: Covers everything related to food and cooking.

• Women.com: A platform for women-centric content.

• Tasting Table: Known for content about food, recipes, and culinary advice.

• Explore.com: A travel website providing tips and destination guides.

• Outdoor Guide: Offers insights into outdoor living and adventures.

• Islands.com: A travel brand focused on simplifying travel planning.

High-Level Description of Products

• Looper: Features extensive content on entertainment including expert insights on popular movies and TV shows.

• Mashed: Offers food enthusiasts a range of recipes, culinary tips, and cooking advice.

• Women.com: Provides engaging lifestyle content tailored towards women's needs and interests.

• Tasting Table: Offers recipes, dining advice, and the latest in food trends.

• Explore.com: Supplies guides and expert tips for both local and international travel.

• Outdoor Guide: Acts as a compass for outdoor adventures, providing advice on everything from home gardening to trail hiking.

Key Features of Each Product

• Looper: Insightful articles, reviews, and fan theories on entertainment.

• Mashed: Unique recipes, expert dining tips, and new cooking trends.

• Women.com: Articles on women's rights, lifestyle trends, and personal growth.

• Tasting Table: Seasonal recipes, chef interviews, and food news.

• Explore.com: Destination reviews, travel packing guides, and planning tips.

• Outdoor Guide: Equipment reviews, outdoor activity tips, and how-to guides for outdoor living.

Recent Developments

• Recent Developments in the Company:

• Nov 15, 2023: Relaunched the food brand Chowhound and launched new sites: Foodie, Money Digest, and Outdoor Guide.

• May 26, 2023: Acquired Food Republic, enhancing its food vertical.

• May 4, 2023: Acquired Women.com to strengthen its lifestyle vertical.

• April 4, 2023: Partnered with Novacap to accelerate the growth of Static Media's digital media portfolio.

• New Products Launched:

• Foodie: A new culinary site aimed at food enthusiasts seeking unique experiences.

• Money Digest: Focuses on personal finance tips and advice.

• Outdoor Guide: Covers various aspects of outdoor living.

• New Features Added to Existing Products:

• Relaunch of Islands focusing on comprehensive travel planning (Feb 27, 2024).

• New Partnerships:

• Partnered with Novacap in April 2023 to further support growth and expansion strategies within Static Media's portfolio.

The report compiles the key aspects and recent strategic movements of Static Media, reflecting their ongoing expansion and adaptation in the digital media landscape.