Steady is a web and mobile application designed to connect users with part-time, hourly, and on-demand work opportunities tailored to their geographical location and skill set. Founded in 2017 in Atlanta by Adam Roseman, Michael Loeb, and Eric Aroesty, Steady aims to assist independent workers in discovering new income streams and managing their earnings effectively. The platform's mission is to empower individuals to achieve financial stability by providing access to diverse work opportunities and financial resources.
Key Strategic Focus
Steady's strategic focus centers on enhancing the financial well-being of part-time and independent workers. The platform offers a user-friendly interface that allows users to find job opportunities quickly, seek financial advice, and access tools to monitor and stabilize their income. By operating at the intersection of income, education, and finance, Steady helps users build careers, increase earnings, and plan for financially stable futures.
Financials and Funding
Since its inception, Steady has secured significant funding to support its growth and development. In August 2018, the company raised $9 million in a Series A funding round, with investments from 25Madison, Abstract Ventures, Commerce Ventures, Propel Venture Partners, Clocktower Technology Ventures, and Omidyar Network. Notably, former basketball player Shaquille O'Neal also invested in Steady during this round and serves as an advisor and advocate for the company.
Technological Platform and Innovation
Steady's platform is accessible via its website and mobile applications for iOS and Android. Users are prompted to enter their ZIP code and complete a brief survey to receive customized job listings from companies such as Uber, Target, and Instacart. The platform includes an income tracker to help users monitor their various income streams and total monthly earnings. Additionally, Steady offers discounts at partnering pharmacies and retailers, further supporting users' financial health.
Leadership Team
- Adam Roseman: Co-Founder and Chief Executive Officer. Roseman co-founded Steady in 2017, bringing a vision to support independent workers in achieving financial stability.
- Michael Loeb: Co-Founder and Chairman. Loeb co-founded Steady alongside Roseman, contributing his extensive experience in business development and entrepreneurship.
- Eric Aroesty: Co-Founder. Aroesty played a pivotal role in establishing Steady, focusing on strategic partnerships and operational growth.
Competitor Profile
Market Insights and Dynamics: The gig economy has experienced substantial growth, with an increasing number of individuals seeking flexible work arrangements. This trend has led to the emergence of platforms that connect workers with various job opportunities, catering to the diverse needs of the modern workforce.
Competitor Analysis: Steady operates in a competitive landscape alongside platforms such as FlexJobs, SnagAJob, and Expert360. These competitors offer similar services by connecting users with part-time and freelance job opportunities. However, Steady differentiates itself through its comprehensive income tracking features and partnerships with financial service providers, offering a holistic approach to income management.
Strategic Collaborations and Partnerships
Steady has established partnerships with various companies to enhance its service offerings. Notably, the investment and advisory role of Shaquille O'Neal has brought significant visibility and credibility to the platform. Additionally, collaborations with financial service providers enable Steady to offer users access to financial advice and resources, further supporting their income stability.
Operational Insights
Steady's strategic positioning within the gig economy allows it to address the unique challenges faced by part-time and independent workers. By offering a platform that not only connects users with job opportunities but also provides tools for income tracking and financial management, Steady differentiates itself from competitors. This comprehensive approach enhances user engagement and loyalty, contributing to the company's growth and market presence.
Strategic Opportunities and Future Directions
Looking ahead, Steady aims to expand its user base by continuously enhancing its platform's features and forging new partnerships. The company is exploring opportunities to integrate additional financial services, such as personalized financial planning and access to benefits, to further support users' financial health. By leveraging data analytics and user feedback, Steady plans to refine its job matching algorithms and offer more tailored opportunities, solidifying its position as a leader in the gig economy space.
Contact Information
- Website: steadyapp.com
- Social Media: LinkedIn
Steady continues to innovate and adapt to the evolving needs of the modern workforce, providing valuable resources and opportunities for individuals seeking flexible and stable income streams.
