Steer CRM: Company Research Report

Company Overview

• Name: Steer CRM

• Mission: Steer is dedicated to transforming the way auto repair shops communicate with customers through innovative automated retention marketing and customer communication platform.

• Founding and Founders: No information is available

• Key People: No specific names mentioned

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Steer CRM is widely recognized for its comprehensive suite of marketing automation tools and customer communication solutions tailored for the automotive repair industry.

Products

1. Scheduling Services

• Description: An integrated scheduling system that synchronizes with shop management systems, allowing customers to access real-time calendars and book appointments directly.

• Key Features:

• Online Scheduling: Enables online booking for automotive services.

• Multiple Views: Offers diverse calendar views for managing appointments.

• Workflow Scheduling: Provides notifications for service completions and updates.

• Confirmations: Sends appointment confirmations and reminders.

• Tracking: Identifies new versus returning customers.

2. Essential Marketing Tools

• Description: A suite of tools that enhance customer relationships and loyalty through effective communication strategies.

• Key Features:

• Marketing Campaigns: Utilizes text message, email, and direct mail campaigns.

• Service Reminders & Alerts: Sends reminders for routine visits and pending services.

• Integration Partners: Supports integration with over 45 shop management systems.

3. Reputation Management

• Description: A toolset aimed at enhancing online presence and credibility through customer reviews.

• Key Features:

• Manage Online Reviews: Collects and manages reviews from multiple sources.

• Multiple Review Sources: Aggregates scores from platforms like Facebook, Google, and Yelp.

• Customer Feedback Analysis: Provides insights into customer feedback and mentions.

4. Fleet Diagnostics

• Description: Remote diagnostics service for fleet management to preemptively identify and address vehicle issues.

• Key Features:

• Remote Monitoring: Detects potential issues and alerts for repairs and services.

Recent Developments

• New Products Launched: No specific information is available on the launch of new products.

• New Features Added: No specific information on new features added to existing products.

• Partnerships:

• Steer CRM has formed collaborations with several key players in the automotive industry such as:

• Advance Professional: For integrating customer relationship tools.

• Mojio: A partnership for Steermatics, a real-time telematics service.

• Mobil 1™: To enhance customer communication through product recommendations.

• Various professional associations and educational partnerships to support industry-wide advancements and customer retention strategies.

Conclusion

Steer CRM stands out as a pivotal IT service provider specializing in customer relationship management for auto repair shops. Its product offerings are designed to streamline operations, enhance customer interaction, and boost shop profits through advanced marketing and diagnostic tools. With a strong foundation in partnerships and reputation management, Steer continues to drive innovation in the automotive service industry.