Step Change Marketing Consultancy: Company Research Report
Company Overview
Name
Step Change
Mission
Our purpose is to inspire step changes in businesses and teams by providing strategic, creative, and digital marketing consultancy services.
Founded
No information is available
Founders
No information is available
Key People
- Ashton Bishop, CEO
Headquarters
Workit Spaces Unit A1, 35-39 Bourke Rd, Alexandria, NSW 2015, Australia
Number of Employees
No information is available
Revenue
No information is available
Known For
Step Change is known for being Australia's leading predatory and strategic marketer, providing specialized strategy consultancy with a focus on outsmarting competitors through better marketing.
Products
Service Offerings
1. Brand Stories
- Description: Craft powerful, easy-to-tell brand stories that work across online and offline media.
- Key Features:
- Clear articulation of a brand story and positioning
- Defined value proposition
- 60-second elevator pitch
- Polished copy suitable for key pieces of collateral
- Strategic thinking tools
2. Business Strategy
- Description: Develop comprehensive business strategies tailored to align teams, assist decision-making, and achieve business goals.
- Key Features:
- Identified key challenges and opportunities
- Clear brand hierarchy and organizational structure
- Strategic objectives and growth pillars
- Range architecture for products
- Comprehensive strategic write-up
3. Content Production
- Description: Create engaging content to attract and retain customers, leveraging best-in-class media platforms.
- Key Features:
- Pipeline of content including email, video, and blogs
- Analysis of customer acquisition messaging
- Content designed to own key topics in customers' minds
4. Marketing Plans
- Description: Formulate marketing strategies starting from business objectives with a focus on practical and impactful initiatives.
- Key Features:
- Consolidated strategy
- Current activities and strategy interrogation
- 18–36 month plan with activities ranked by impact and effort
- SMART goals and workable timeframes
5. Predatory Marketing
- Description: Differentiate businesses from competitors by striking at the weakness that arises from competitors' greatest strengths.
- Key Features:
- Strong predatory positioning
- Powerful and winning message for competitive environments
Recent Developments
Recent Developments
- New Partnerships/Projects: The consultancy has developed strategies for blue-chip multinationals and startups across various industries.
- Customer-Centricity Initiatives: Continuing to promote customer-centric strategies and transforming client businesses to win through customer engagement.
New Products Launched
- No information is available
New Features Added to Existing Products
- Knowledge Nuggets Series: An educational content initiative showcasing strategic insights and interviews with thought leaders.
- Recent topics include:
- "Knowledge Nuggets: Exponential Organizations" featuring Salim Ismail
- "Life in Half a Second" by Complexica CEO Matthew Michalewicz
- "Thinking, Fast and Slow" by Daniel Kahneman
New Partnerships
- Collaborations with Thought Leaders: Engaged with industry influencers like Salim Ismail and Dr. Robert Cialdini to provide deeper strategic insights through special interviews.
Conclusion
Step Change continues to position itself as a pioneer in creative and strategic marketing consultancy. With a robust portfolio of services tailored to drive business growth and differentiation, and ongoing educational content initiatives, Step Change remains a relevant and influential consultancy in Australia's competitive business landscape.
For more information, contact:
- Address: Workit Spaces Unit A1, 35-39 Bourke Rd, Alexandria, NSW 2015, Australia
- Tel: (+61) 2 8030 8655
- Email: office@hellostepchange.com
