Company Profile: Sterling Gtake E-Mobility Limited

Background

Overview

Sterling Gtake E-Mobility Limited (SGEM) is a leading manufacturer of Motor Control Units (MCUs) for electric vehicles (EVs) in India. Established in 2020 as a subsidiary of Sterling Tools Limited, SGEM has rapidly expanded its product portfolio to include motors, on-board chargers, DC/DC converters, and off-board chargers. The company operates from its EV campus in Faridabad, India, and has developed a manufacturing capacity of 720,000 units per annum, catering to the growing demands of the EV industry.

Mission and Vision

• Mission: To be an engineering-led company providing innovative solutions and best-in-class application and after-sales support to the EV industry.

• Vision: To become India's leading manufacturer and supplier of electric vehicle components and solutions.

Industry Significance

SGEM plays a pivotal role in India's transition to electric mobility by supplying critical components that enhance the performance and reliability of EVs. Its rapid growth and comprehensive product offerings position it as a key player in the Indian EV component manufacturing sector.

Key Strategic Focus

Core Objectives

• Expand product offerings to cover a wide range of EV components.

• Strengthen domestic manufacturing capabilities to reduce import dependence.

• Enhance research and development (R&D) to drive innovation in EV technologies.

Areas of Specialization

• Design and manufacturing of MCUs, motors, on-board chargers, DC/DC converters, and off-board chargers.

• Vehicle integration testing and validation.

• Software customization and Unified Diagnostic Services (UDS) development.

Key Technologies Utilized

• Advanced microcontroller architectures for MCUs.

• Integrated safety and diagnostic layers.

• Customizable firmware logic.

• Robust aluminum housing with IP67 rating.

Primary Markets Targeted

• Electric two-wheelers and three-wheelers.

• Passenger electric vehicles (EVs).

• Light and heavy commercial electric vehicles.

• Electric buses and specialized equipment like forklifts and scissor lifts.

Financials and Funding

Funding History

SGEM, as a wholly owned subsidiary of Sterling Tools Limited, has been funded through internal accruals and investments from its parent company. Specific details regarding external funding rounds and investors are not publicly disclosed.

Utilization of Capital

• Expansion of manufacturing facilities.

• Investment in R&D for product development.

• Enhancement of testing and validation capabilities.

• Strengthening application support and after-sales services.

Pipeline Development

Key Pipeline Candidates

• Motor Control Units (MCUs): Tailored for various EV segments, including two-wheelers, three-wheelers, passenger vehicles, and commercial vehicles.

• Motors: Development of rare earth magnet-free motors in collaboration with Advanced Electric Machines (AEM), UK.

• On-Board Chargers and DC/DC Converters: Manufacturing in partnership with Landworld Technology Co., China, to produce on-board chargers, DC/DC converters, and multifunction units.

Stages of Development

• MCUs and Motors: Products are in advanced stages of development, with some already in production and deployment with various OEMs.

• On-Board Chargers and DC/DC Converters: Manufacturing commenced in 2025, with products expected to be available in the market by 2026.

Target Conditions

• Electric two-wheelers and three-wheelers.

• Passenger electric vehicles.

• Light and heavy commercial electric vehicles.

• Electric buses and specialized equipment.

Anticipated Milestones

• 2025: Launch of on-board chargers and DC/DC converters.

• 2026: Introduction of rare earth magnet-free motors.

Technological Platform and Innovation

Proprietary Technologies

• Advanced microcontroller architectures for MCUs.

• Integrated safety and diagnostic layers.

• Customizable firmware logic.

• Robust aluminum housing with IP67 rating.

Significant Scientific Methods

• Vehicle integration testing and validation.

• Software customization and Unified Diagnostic Services (UDS) development.

• Collaboration with AEM for rare earth magnet-free motor technology.

Leadership Team

• Jaideep Wadhwa: Director.

• Anuj Sahrawat: Chief Operations Officer.

• Ramesha TD: Chief Technology Officer.

• Ashutosh Panday: Head of Operations.

• Avinash P Singh: Head of Quality Assurance.

• Vikram Bishnoi: Head of Human Resources.

• Chandrakant Poojari: Head of Group IT.

• Gaurav Puri: Head of Finance.

• Himanshu Khanduja: Head of Sourcing & Vendor Development.

• Gaurav Gupta: Head of Application Engineering.

• Narasimhulu Salibilla: Head of Product Design & Development.

Leadership Changes

No significant leadership changes have been reported in the recent past.

Competitor Profile

Market Insights and Dynamics

• The Indian EV market is experiencing rapid growth, with increasing adoption across two-wheelers, three-wheelers, and passenger vehicles.

• Government incentives and environmental awareness are driving the shift towards electric mobility.

Competitor Analysis

• Ola Electric: A leading EV manufacturer in India, focusing on electric two-wheelers.

• Ather Energy: Specializes in electric scooters and has a strong presence in the Indian market.

• Tata Motors: A major player in the passenger EV segment, offering a range of electric cars.

Strategic Collaborations and Partnerships

• Advanced Electric Machines (AEM), UK: Partnership to develop rare earth magnet-free motors.

• Landworld Technology Co., China: Agreement to manufacture on-board chargers and DC/DC converters locally.

Operational Insights

Strategic Considerations

• Focus on expanding product offerings to meet diverse EV market needs.

• Strengthen domestic manufacturing capabilities to reduce import dependence.

• Enhance R&D to drive innovation and maintain a competitive edge.

Competitive Advantages

• Comprehensive product portfolio covering various EV components.

• Strong partnerships with global technology providers.

• Established manufacturing facilities with significant capacity.

Strategic Opportunities and Future Directions

Strategic Roadmap

• 2025: Launch on-board chargers and DC/DC converters.

• 2026: Introduce rare earth magnet-free motors.

• 2027 and Beyond: Expand into new EV segments and enhance product offerings.

Opportunities for Expansion

• Diversify into electric buses and specialized equipment.

• Explore international markets for EV components.

Future Objectives

• Achieve a significant market share in the Indian EV component sector.

• Contribute to the global transition towards sustainable mobility.

Contact Information

• Official Website: Sterling Gtake E-Mobility Limited

• Social Media:

• LinkedIn: Sterling Gtake E-Mobility Limited