Company Research Report on Sterling Holiday Resorts Limited

Company Overview

• Name: Sterling Holiday Resorts Limited

• Mission: To be a leading Hospitality Brand in India by delivering a bouquet of experiential offerings across multiple customer segments.

• Founded: No specific founding date provided. However, a legacy spanning nearly four decades is mentioned.

• Founders: No information is available.

• Key People:

• Managing Director and CEO: Mr. Vikram Lalvani (appointed 1st Apr, 2022)

• Headquarters: No specific headquarters location provided.

• Number of Employees: No information is available.

• Revenue: No specific revenue data provided.

• Known For: Sterling is known for its wide range of resorts, hotels, and retreats extending across 46 destinations in India, offering diverse experiences for leisure, work, meetings, conferences, destination weddings, and group travel.

Products

• Resorts and Hospitality Services: Sterling Holiday Resorts Limited provides a variety of experiential holiday offerings. The company's network includes over 50 resorts, hotels, and retreats across various destinations.

• Key Features:

• Accommodations are well-rated, with more than 80% of the resorts rated above 4.5 out of 5 on TripAdvisor.

• Specializes in immersive, experiential journeys including tranquil retreats, vibrant urban getaways, eco-adventure resorts under the brand Nature Trails, and more.

• The company is also known for pet-friendly resorts, catering to customers who wish to vacation with their pets.

Recent Developments

• New Products and Launches:

• Sterling Holiday Resorts has launched various new properties including Sterling Panchgani (May 2023), Sterling Legacy Shimla (May 2023), Sterling Shivalik Chail (Mar 2023), Sterling Mantra Haridwar (Feb, 2023), among others.

• Introduction of Sterling and Nature Trails which expands offerings to eco-adventure retreats.

• New Features and Services:

• Sterling Athirappilly introduced modern luxury suites and a restaurant offering panoramic views.

• Sterling Rewild Sariska offers a contemporary jungle experience with luxury amenities.

• Partnerships:

• Partnership with Mandap and Bharat Matrimony to provide seamless wedding organization services.

• Sterling has also developed a partnership with Fairfax Financial Holdings Limited since 2014 to align with a global perspective.

• Awards and Recognitions:

• Recognition as the ‘Best Luxury Family Resort’ and ‘Best Hotel and Resort Marketing Company’ in the 2018 India Travel Awards.

• Innovative Concepts:

• Launched India's first comprehensive holiday insurance and a hygiene and sanitation program called Sterling CARES in collaboration with Apollo Clinics.

• Announcement of Sterling Vantage, a 10-year membership plan offering flexible holidaying options at consistent cost.

• Market Positioning Changes:

• In December 2017, Sterling unveiled a new contemporary brand positioning focusing on experiences and discovery.

• Other Developments:

• Launch of Sterling Local, a signature resto-bar, and ‘Navarasa’ – a brand for destination weddings.

• Introduction of Sterling Cares, a comprehensive hygiene program aligned with global health guidelines.

This report is based solely on data provided and does not include any assumptions or external information.