Sales Transformation Group (STG) Company Profile

Background

Overview

Sales Transformation Group (STG) is a specialized consulting firm dedicated to enhancing sales performance within the construction, trades, and building materials industries. Founded in 2018 by Ryan Groth, a former professional baseball player turned sales expert, STG leverages Groth's firsthand experience in the construction sector to address common sales challenges faced by contractors and tradespeople.

Mission and Vision

STG's mission is to empower business owners to focus on growth, thereby creating safety and stability for their teams and clients. The company envisions a future where construction and trade businesses operate with predictable, consistent sales systems, leading to sustainable success and industry advancement.

Industry Significance

In an industry often plagued by inconsistent revenue streams and thin profit margins, STG's tailored sales training and coaching programs provide essential tools for businesses to establish scalable and profitable sales processes. By addressing the unique challenges of the construction and trades sectors, STG plays a pivotal role in transforming sales operations and driving industry growth.

Key Strategic Focus

Core Objectives

• Sales System Development: Implementing proven sales processes to help businesses achieve predictable and scalable revenue.

• Team Empowerment: Building high-performing sales teams through comprehensive training and coaching.

• Technology Integration: Utilizing advanced tools and platforms to streamline sales operations and enhance efficiency.

Areas of Specialization

• Sales Training: Offering both in-person and virtual training sessions tailored to the needs of the construction and trades industries.

• Coaching Programs: Providing expert coaching to create self-sustaining, profitable businesses that attract top talent.

• Events and Workshops: Hosting owner masterminds and immersive sales workshops to foster growth and connection within the industry.

Key Technologies Utilized

STG partners with leading technology providers to recommend solutions that offer visibility, simplify sales processes, and supercharge growth. These tools are designed to integrate seamlessly with existing operations, enhancing overall efficiency.

Primary Markets Targeted

STG primarily serves commercial and residential contractors, tradespeople, and building materials businesses across the United States, focusing on those seeking to improve their sales processes and achieve sustainable growth.

Financials and Funding

Funding History

• Seed Round (April 2022): STG raised $600,000 to support its growth initiatives.

• Subsequent Seed Round (November 2022): An additional $1.1 million was secured, bringing the total funding to $1.7 million.

Utilization of Capital

The funds have been allocated towards expanding STG's service offerings, enhancing technological capabilities, and scaling operations to meet increasing demand within the construction and trades industries.

Technological Platform and Innovation

Proprietary Technologies

STG's platform integrates a robust Customer Relationship Management (CRM) system with estimating, reporting, and project management tools. This comprehensive solution is designed to streamline workflows associated with the sales process, providing real-time visibility and enhancing operational efficiency.

Significant Scientific Methods

The company employs data-driven methodologies to assess sales performance, identify areas for improvement, and implement tailored strategies that align with each client's unique needs and market conditions.

Leadership Team

Ryan Groth – Co-Founder and Chief Executive Officer

Ryan Groth transitioned from a professional baseball career to the construction industry, where he recognized the need for structured sales systems. Leveraging his personal experience, he founded STG to address these challenges and has since led the company in transforming over 500 contracting and trades businesses.

Bill Joll – Chief Operating Officer

With extensive experience in operational leadership, Bill Joll oversees STG's daily operations, ensuring the company's strategic objectives are met efficiently and effectively.

Adam House Sr. – President

Adam House Sr. brings a wealth of experience in business development and strategic planning, contributing to STG's growth and market expansion initiatives.

Stephan Tchividjian – Advisory Board Member

Appointed in November 2021, Stephan Tchividjian offers strategic guidance, drawing from his extensive background in organizational leadership and consulting.

Competitor Profile

Market Insights and Dynamics

The sales training and consulting market within the construction and trades industries is characterized by a growing demand for structured sales processes and performance improvement strategies. Businesses are increasingly seeking specialized services to enhance their sales capabilities and achieve sustainable growth.

Competitor Analysis

• Force Management: Specializes in sales transformation and training, focusing on aligning sales and marketing strategies to drive revenue growth.

• RAIN Group: Offers sales training and performance improvement services, emphasizing research-based methodologies to enhance sales effectiveness.

• Revenue Storm: Provides sales consulting and training services, focusing on developing sales strategies and skills to improve performance.

• Sales Performance International: Delivers sales training and consulting services, emphasizing the development of sales processes and methodologies.

These competitors offer similar services but may not have the same level of specialization in the construction and trades industries as STG.

Strategic Collaborations and Partnerships

Marketing 360 Partnership

In November 2021, STG partnered with Marketing 360 to integrate digital marketing strategies with effective sales systems, enhancing lead generation and conversion for clients.

RYNO Strategic Solutions Partnership

In April 2023, STG announced a strategic partnership with RYNO Strategic Solutions to combine digital marketing expertise with STG's sales training, providing a comprehensive