Company Research Report: Stio

Company Overview

Name:

Stio

Mission:

To inspire connection with the outdoors through beautiful, functional products infused with mountain soul.

Foundation:

Stio was founded in Jackson Hole, Wyoming by Stephen Sullivan. The exact founding date is not specified in the available data.

Key People:

Stephen Sullivan, Founder/CEO

Headquarters:

Jackson Hole, Wyoming

Number of Employees:

No information is available.

Revenue:

No information is available.

Brand Recognition:

Stio is known for its apparel and gear designed for the mountain lifestyle and outdoor activities. It focuses on technical performance, quality, and versatile products.

Products

Product Offerings:

Apparel for Mountain Life: Includes collections for men, women, and kids.

Ski & Snowboard Styles: Apparel designed to offer comfort and performance for skiing and snowboarding activities.

Bags & Packs:

Basin XT Dopp Kit: $39

Basin XT Duffel 55L: $139

Basin XT Carryall 35L: $89

Basin Hanging Dopp Kit: $39

Basin Daypack 35L: $129

Basin XT Carryall 25L: $79

Basin XT Duffel 90L: $169

Basin Daypack 25L: $99

Basin LT Duffel 40L: $64.50, regularly $129

Basin LT Hip Pack 3L: $29.50, regularly $59

High Level Description:

Stio offers a wide range of clothing and accessories geared towards outdoor activities, providing performance-focused and stylish options for a variety of environmental conditions and activities.

Key Features:

1. Apparel: Designed for versatility, technical performance, and quality suitable for both extreme conditions and everyday mountain life.
2. Bags & Packs: Durability and functionality prioritized for various carrying needs, with diverse sizes and uses.

Recent Developments

New Products and Features:

Winter Collection: 'Spark New Objectives' signaling new designs and apparel for winter sports like skiing and snowboarding.

Stio Second Turn®: An initiative aimed at recycling used goods, allowing products to be reused and repurposed, reducing waste.

Streaming Availability:

Kindred Film: A film supported by Stio, illustrating outdoor adventures and mountain sports, now available for typical streaming services.

Partnerships:

Collaborations with Tersus and Geartrade to facilitate the cleaning, repairing, and repurposing of outdoor gear.

Sustainability:

Stio’s ongoing commitment to increasing its use of preferred materials to 57% and its aim to reach 75% by 2025.

Commitment to removing PFAS from its products by the 2024-25 winter season to improve environmental impact.

Community Initiatives:

Partnered with Coombs Outdoors to provide apparel for over 400 participants from families lacking outdoor recreation opportunities.

No Information Available:

No specific recent developments about financial performance or international expansions.

Summary

Stio is an outdoor apparel company based in Jackson Hole, Wyoming. Founded by Stephen Sullivan, the company is known for its functional, stylish, and high-performance gear intended for outdoor enthusiasts. Stio has placed a significant emphasis on sustainability, community involvement, and innovation through recycling programs and the use of preferred materials. Although exact employee numbers and revenue details are unavailable, the brand continues to impact the market with fresh seasonal collections and robust community engagements.