Stone Dimensions Company Profile

Background

Established in 1997, Stone Dimensions is a premier stone fabrication and installation company based in Pewaukee, Wisconsin. The company specializes in crafting custom countertops and other stone applications for both residential and commercial clients. With a mission to blend artisan craftsmanship with modern precision, Stone Dimensions is dedicated to delivering top-quality products that enhance the aesthetic and functional value of spaces. Over the years, the company has built a reputation for its meticulous attention to detail and commitment to customer satisfaction.

Key Strategic Focus

Stone Dimensions focuses on providing a comprehensive range of stone products, including granite, marble, quartz, quartzite, and porcelain. The company's core objectives include:

• Custom Countertop Fabrication and Installation: Offering tailored solutions for kitchens, bathrooms, bars, and fireplaces.

• Diverse Material Selection: Providing a wide array of natural and engineered stones to meet varied client preferences.

• Advanced Technology Utilization: Employing state-of-the-art digital fabrication techniques to ensure precision and quality.

• Customer-Centric Approach: Ensuring personalized service from material selection through installation.

The primary market includes homeowners, interior designers, and commercial entities within the Greater Milwaukee Area and southeastern Wisconsin.

Financials and Funding

Stone Dimensions operates as a privately held company. While specific financial details are not publicly disclosed, industry estimates suggest an annual revenue of approximately $5.7 million, with around 28 employees.

Technological Platform and Innovation

Stone Dimensions distinguishes itself through the integration of advanced technologies in its fabrication processes:

• Digital Fabrication: Utilizing a fully digital shop to ensure precision in measuring, cutting, and finishing stone products.

• Slabsmith Technology: Providing virtual previews of stone layouts, allowing clients to visualize the final product before fabrication.

• Laser Measurement Systems: Employing state-of-the-art laser technology for accurate on-site measurements, ensuring a perfect fit during installation.

Leadership Team

Stone Dimensions boasts a team of experienced professionals dedicated to excellence:

• Jim Heuler, President: Founder of Stone Dimensions in 1996, Jim emphasizes the importance of relationships and quality craftsmanship.

• Kelsey Severson, Vice President: Joined in 2019, bringing seven years of business analytics experience, focusing on business trends and team collaboration.

• Mick Kohl, Sales Manager: With the company since its inception, Mick specializes in guiding customers through the stone selection and installation process.

• Trevor Morris, Sales Manager: Joined in 2009, with 28 years in construction and sales, dedicated to realizing clients' visions.

• Chris Manker, Sales Manager: Since 2018, Chris focuses on designing unique projects and exploring creative possibilities.

• Matt Leslie, Production Manager: Since 2019, Matt oversees the transformation of raw stone into finished products, ensuring seamless shop operations.

• Ryan Schroeder, Installation Lead: With the company since 2018, Ryan ensures projects meet client expectations upon completion.

Competitor Profile

Market Insights and Dynamics

The stone fabrication and installation industry is characterized by a blend of local artisans and larger manufacturers. Key factors influencing the market include technological advancements, material trends, and customer preferences for customized solutions.

Competitor Analysis

Stone Dimensions operates in a competitive landscape with several notable companies:

• Coldspring: A major quarrier and fabricator of granite and other natural stones, serving various markets including memorialization and architectural design.

• Caesarstone: A global manufacturer of quartz surfaces used in kitchen countertops and other applications, known for its extensive product range and international presence.

• Stonespec USA: Specializes in sourcing and supplying hard surface products, including natural stone and quartz, with a focus on value and quality.

Strategic Collaborations and Partnerships

Stone Dimensions collaborates with various suppliers and distributors to source high-quality materials. The company is a member of the National Association of the Remodeling Industry (NARI) and maintains an A+ rating with the Better Business Bureau (BBB), reflecting its commitment to industry standards and customer satisfaction.

Operational Insights

Stone Dimensions' competitive advantages include:

• Advanced Technology: A fully digital fabrication process ensures precision and efficiency.

• Experienced Team: A leadership team with decades of combined experience in stone fabrication and installation.

• Customer-Centric Approach: Personalized service from material selection to installation, ensuring client satisfaction.

• Diverse Material Offering: A wide range of natural and engineered stones to cater to varied client preferences.

Strategic Opportunities and Future Directions

Looking ahead, Stone Dimensions aims to:

• Expand Market Reach: Increase presence in the Greater Milwaukee Area and explore opportunities in neighboring regions.

• Innovate Product Offerings: Introduce new materials and designs to meet evolving customer preferences.

• Enhance Technological Capabilities: Invest in emerging technologies to further improve fabrication precision and efficiency.

• Strengthen Industry Partnerships: Build relationships with suppliers and industry organizations to stay ahead of market trends.

Contact Information

• Website: www.stonedimensions.com

• Social Media:

• Facebook: Stone Dimensions on Facebook

• Instagram: Stone Dimensions on Instagram

• Houzz: Stone Dimensions on Houzz

Stone Dimensions continues to uphold its tradition of excellence, combining craftsmanship with modern technology to deliver superior stone products to its clients.