Stora LLC Company Profile

Background

Overview

Stora LLC is an innovative self-storage management software company founded in 2020 and headquartered in Banbridge, Northern Ireland. The company specializes in providing an all-in-one platform designed to streamline operations, automate administrative tasks, and enhance sales for self-storage facility operators worldwide.

Mission and Vision

Stora's mission is to revolutionize the self-storage industry by offering a comprehensive software solution that maximizes revenue, reduces operational costs, and saves time for facility operators. The company's vision is to empower self-storage businesses to operate more efficiently and profitably through advanced technological solutions.

Primary Area of Focus

Stora focuses on developing and delivering software solutions that automate key processes in self-storage facilities, including online bookings, billing, facility management, and customer interactions. By integrating these functionalities into a single platform, Stora aims to simplify operations and improve the overall customer experience.

Industry Significance

In the self-storage industry, operational efficiency and customer satisfaction are critical for success. Stora's platform addresses these needs by providing tools that automate routine tasks, allowing operators to focus on strategic growth initiatives. The company's innovative approach has garnered recognition, including being named a finalist for the FEDESSA Innovation Award 2024.

Key Strategic Focus

Core Objectives

Revenue Maximization: Implement automated pricing strategies and upselling techniques to increase income per unit.

Cost Reduction: Automate administrative tasks to decrease operational expenses.

Operational Efficiency: Streamline facility management through integrated tools and real-time reporting.

Specific Areas of Specialization

Online Booking and Payment Systems: Facilitate seamless customer transactions with user-friendly interfaces.

Automated Billing and Invoicing: Ensure timely and accurate financial processes without manual intervention.

Facility Management Tools: Provide cloud-based solutions for unit allocation, pricing adjustments, and performance monitoring.

Key Technologies Utilized

Cloud Computing: Offers scalable and accessible solutions for facility management.

API Integrations: Ensures compatibility with various smart entry systems and third-party applications.

Data Analytics: Delivers insights into business performance and customer behavior to inform decision-making.

Primary Markets Targeted

Stora primarily serves self-storage facility operators across Europe and the United States, focusing on businesses seeking to modernize their operations and enhance profitability through technological innovation.

Financials and Funding

Funding History

As of December 2025, Stora has secured a total of $1.5 million in seed funding. The most recent funding round, led by Clarendon Fund Managers, was completed in early 2025.

Utilization of Capital

The funds raised are allocated towards product development, market expansion, and enhancing customer support services to accelerate growth and capture a larger share of the self-storage management software market.

Pipeline Development

Key Pipeline Candidates

Stora is continually enhancing its platform by integrating new features and functionalities, including:

Stora Pay: An integrated payment-processing solution that reduces processing fees for operators.

Calcumate Integration: A SaaS unit-size calculator to assist customers in estimating space needs and managing storage units effectively.

Stages of Development

These features are in the final stages of development and are expected to be fully integrated into the platform by early 2026.

Target Conditions

The enhancements aim to address operational challenges faced by self-storage facility operators, such as payment processing inefficiencies and space management complexities.

Anticipated Milestones

Stora Pay Launch: Scheduled for Q1 2026.

Calcumate Integration Completion: Expected by Q2 2026.

Technological Platform and Innovation

Proprietary Technologies

Automated Pricing Engine: Adjusts rental rates dynamically based on occupancy and market demand.

Customer Relationship Management (CRM) System: Manages leads and customer interactions to enhance engagement and conversion rates.

Significant Scientific Methods

Data Analytics Algorithms: Analyze customer behavior and operational data to provide actionable insights.

Machine Learning Models: Predict trends and optimize pricing strategies for maximum profitability.

Leadership Team

Gavin Shields – CEO

Gavin Shields co-founded Stora in 2020, bringing extensive experience in technology and business development. Prior to Stora, he was the Co-Founder and Chief Strategy Officer at Yomo, a technology startup.

Steven Hylands – Co-founder and Chief Product Officer

Steven Hylands co-founded Stora and serves as the Chief Product Officer. Before Stora, he founded Aircare, a company specializing in air quality solutions.

Competitor Profile

Market Insights and Dynamics

The self-storage management software market is experiencing significant growth, driven by the increasing need for operational efficiency and enhanced customer experiences. Operators are seeking integrated solutions that automate processes and provide real-time insights into business performance.

Competitor Analysis

Monument.io: A competitor in the self-storage software space, Monument.io reported $4.5 million in revenue in 2025.

Strategic Collaborations and Partnerships

Stora has integrated with OpenTech Alliance’s INSOMNIAC CIA, a cloud-based access control system, to enhance automated facility access control.

Operational Insights

Stora differentiates itself by offering a comprehensive, user-friendly platform that automates key operational tasks, allowing facility operators to focus on strategic growth initiatives. The company's commitment to continuous innovation and customer-centric solutions positions it favorably in the competitive landscape.

Strategic Opportunities and Future Directions

Strategic Roadmap

Stora plans to expand its market presence by targeting additional regions and enhancing its platform with new features that address emerging industry needs. The company aims to solidify its position as a leading provider of self-storage management solutions through continuous innovation and customer-focused strategies.