Storkcraft Company Market Research Report

Company Overview

• Name: Storkcraft Manufacturing (USA) Inc.

• Mission of the Company: Storkcraft is committed to supporting families, empowering parents, and spreading love by crafting safe, stylish, and attainable nursery and kids' bedroom furniture. They are focused on providing families with safer products for their nursery.

• Founded: 1945

• Key People: No information is available

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• What the Company is Known For: Storkcraft is known for its nursery and kids' bedroom furniture, especially cribs that adapt to growing children. They have been recognized with several awards, including the Parent Tested Parent Approved (PTPA) Seal of Approval and the Women's Choice Award.

Products

STORKCRAFT® KYOTO

• Description: An ultra-premium, designer-level nursery style dresser.

• Key Features: 6 Drawer Dresser

STORKCRAFT® SANTORINI™

• Description: An iconic style product, now available in a 3-drawer version with a removable changing topper.

• Key Features: Convertible crib named Best Convertible Crib by Parents in 2024.

GRACO® SASHA

• Description: A refined 6 Drawer Double Dresser with feminine scalloped details.

• Key Features: Elegant design

STORKCRAFT NEXT™ PORTO

• Description: A new solid wood twin bed.

• Key Features: Designed for kids

STORKCRAFT® SANTORINI DELUXE CRIB

• Description: 5-in-1 Convertible Crib with Bonus Guardrail.

• Key Features: Multi-functional crib that converts into different bed types

STORKCRAFT® HOOP™ GLIDER & OTTOMAN

• Description: Glider available in new natural colorways.

• Key Features: Timeless design, award-winning

Recent Developments

• Recent Developments: Launch of their blog, The Stork Journal, in August 2023 as they expand their venture into blogging.

• New Products Launched: Introduction of new products like the STORKCRAFT NEXT™ PORTO solid wood twin bed, and the GRACO® SASHA 6 Drawer Double Dresser.

• New Features Added to Existing Products: Introduction of new natural colorways for the STORKCRAFT® HOOP™ Glider & Ottoman and a new driftwood colorway for the GRACO® TEDDI™ Changing Table.

• New Partnerships: No information is available

Awards and Recognitions

• Parent Tested Parent Approved (PTPA) Seal of Approval: Recognized for outstanding functionality, value, and innovation. Awarded Top Product 2023 Award.

• Women's Choice Award® (2018-2023): Identified as one of the best brands and companies.

• National Parenting Product Awards (NAPPA) Winner: Recognized for more than 31 years as the “go-to” source for the best products for children and families.

• JPMA Core Values Recognition Program: Winner in 2024 for Diversity, Equity, and Inclusion in the Juvenile Products Manufacturers Association.

Community and Safety Commitments

• Supporting Families and Empowering Parents: Storkcraft partners with charitable organizations to support families in need. They are committed to nursery safety and provide products meeting high safety standards.