Story Amplify Company Profile

Background

Overview

Story Amplify is a full-service digital marketing agency specializing in integrated content, marketing, and public relations services. Founded in 2017 and headquartered in Austin, Texas, the company focuses on amplifying clients' brands through tailored marketing strategies. With a team of 11 to 50 employees, Story Amplify serves a diverse clientele, including small to medium-sized businesses and financial services firms.

Mission and Vision

The agency's mission is to help businesses grow and succeed by offering unique marketing solutions delivered through exceptional customer service. Their vision centers on understanding each client's unique story and amplifying it to reach the right audience effectively.

Primary Area of Focus

Story Amplify specializes in content marketing, public relations, digital marketing, search marketing, SEO, website design, email marketing, CRM, and social media marketing. They are particularly adept at serving clients in the financial services sector, providing specialized programs for financial advisors.

Industry Significance

In the competitive digital marketing landscape, Story Amplify distinguishes itself by offering personalized and data-driven marketing strategies. Their focus on understanding each client's unique value proposition allows them to craft compelling narratives that resonate with target audiences, thereby enhancing brand visibility and engagement.

Key Strategic Focus

Core Objectives

Story Amplify aims to deliver tailored marketing strategies that align with clients' goals, values, and unique situations. Their objective is to create marketing campaigns that are not only effective but also resonate with the target audience, leading to sustainable growth.

Specific Areas of Specialization

• Content Strategy: Developing SEO-optimized content to drive organic traffic.

• Branding: Building brand identity, image, voice, and audience awareness.

• Digital Marketing: Implementing paid media strategies, email marketing, and social media engagement.

• Financial Services Programs: Creating specialized practice management programs for financial advisors.

Key Technologies Utilized

The agency employs a range of technologies to enhance their marketing efforts, including:

• Web Analytics: Tools like Hotjar and LinkedIn Insight Tag for data-driven decision-making.

• Content Management: Utilizing platforms that support SEO-friendly website development and content distribution.

• CRM Systems: Implementing customer relationship management tools to nurture leads and manage client interactions.

Primary Markets Targeted

Story Amplify primarily targets small to medium-sized businesses and financial services firms, offering customized marketing solutions that cater to the unique needs of these sectors.

Financials and Funding

Funding History

As a privately held company, Story Amplify has not publicly disclosed detailed funding information. The agency operates with a team size of 11 to 50 employees, indicating a focus on providing personalized services to its clients.

Total Funds Raised

Specific details regarding the total funds raised by Story Amplify are not publicly available.

Notable Investors

Information about individual investors or investment rounds is not publicly disclosed.

Intended Utilization of Capital

While specific plans for capital utilization are not detailed, it is likely that funds are allocated towards expanding service offerings, enhancing technological capabilities, and supporting the growth of the client base.

Pipeline Development

Key Pipeline Candidates

Story Amplify has developed specialized programs for financial advisors, focusing on:

• Practice Management: Equipping advisors with knowledge to identify growth opportunities and create actionable roadmaps for success.

• Digital Presence Enhancement: Building strong digital footprints to attract and retain clients.

Stages of Development

These programs are in the implementation stage, with advisors actively utilizing them to enhance their practices.

Target Conditions

The primary focus is on financial advisors seeking to improve their practice management and digital marketing strategies.

Relevant Timelines

Specific timelines for program milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Story Amplify has developed "Bodewell," a video recording software platform designed to communicate at scale. This platform allows clients to:

• Browse pre-written scripts.

• Write their own or use AI to generate scripts.

• Load scripts into a teleprompter.

• Record and edit videos.

• Publish or post content across the web.

Significant Scientific Methods

The agency employs data-driven strategies, utilizing web analytics and CRM systems to inform decision-making and optimize marketing campaigns.

AI-Driven Capabilities

Through the development of Bodewell, Story Amplify integrates AI to assist in scriptwriting and content creation, streamlining the video production process for clients.

Leadership Team

Trey Robinson – Founder and Principal

Trey Robinson is a seasoned marketing executive with experience in developing integrated direct-to-consumer (D2C) and business-to-business (B2B) growth strategies. He has played a pivotal role in scaling businesses ranging from $1 million to billion-dollar Fortune 500 divisions. At Story Amplify, he leads the development of B2B and B2C marketing strategies that elevate brand credibility and bolster discoverability.

Jimmy Hampton – Principal

Jimmy Hampton serves as a Principal at Story Amplify, contributing to the agency's strategic direction and client engagement initiatives.

JJ Scott – Senior Creative Director

JJ Scott leads the creative team, overseeing the development of innovative marketing materials and campaigns that align with client objectives.

Jeannie Hampton – Senior Accounts Director

Jeannie Hampton manages client relationships, ensuring the delivery of tailored marketing solutions that meet client needs and expectations.

Amy Davenport – Senior Copywriter

Amy Davenport crafts compelling content that resonates with target audiences, enhancing brand messaging and engagement.

Ashlee Bourne – Senior Content Manager

Ashlee Bourne oversees content strategy and execution, ensuring consistency and quality across all marketing channels.

Jeni Rogers – Account Executive

Jeni Rogers supports client acquisition and retention efforts, contributing to the agency's growth and success.

Danielle Holmes – Creative Director

Danielle Holmes leads creative projects, collaborating with clients to bring their brand visions to life through innovative design and content.

Elena Welsh – Copywriter

Elena Welsh develops engaging copy that aligns with client branding and marketing objectives.

Ella Massaquoi – Account Executive

Ella Massaquoi assists in managing client accounts, ensuring satisfaction and fostering long-term partnerships.

Sara White – Account Executive

Sara White plays a key role in client relations, supporting the execution of marketing strategies and campaigns.

Larae Hurley – Graphic Designer

Larae Hurley creates visual content that enhances brand identity and appeals to target audiences.

Emma Hellmann – Content Manager

Emma Hellmann manages content development and distribution, ensuring alignment with client goals and market trends.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is characterized by rapid technological advancements and evolving consumer behaviors. Companies like Story Amplify must adapt to these changes by leveraging innovative tools and strategies to maintain a competitive edge.

Competitor Analysis

Key competitors to Story Amplify include:

• SmartBug Media: A growth marketing agency offering inbound marketing, content marketing, and marketing automation services.

• SmartSites: A digital agency specializing in web design, development, and online marketing.

• webdew: A full-stack digital agency providing services in web design, development, and marketing.

• CIENCE: A B2B lead generation company offering outbound sales and marketing solutions.

• Belkins: A sales development agency focusing on lead generation and appointment setting.

Strategic Collaborations and Partnerships

While specific partnerships are not publicly disclosed, Story Amplify's focus on personalized service and data-driven strategies positions it to collaborate effectively with various industry players to enhance service offerings.

Operational Insights