Company Research Report: Storyteq

Company Overview

• Name: Storyteq

• Mission: Storyteq aims to help global brands deliver content faster through automation, bringing teams together to create pixel-perfect campaigns on brand, on time, and on budget across various markets and channels.

• Founded: The company pivoted to a full SaaS creative automation platform in 2019. The first self-service creative automation platform user was Heineken.

• Key People:

• Andrew Swinand - CEO of Inspired Thinking Group

• Guido Derkx - CEO of Storyteq

• Jon Raab - CTO of Storyteq

• Kim de Graaff - COO of Storyteq

• Headquarters: Storyteq is part of the Inspired Thinking Group, which has offices in the UK, EU, US, and New Zealand.

• Number of Employees: Over 350 employees

• Revenue: No information is available

• Recognition: Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management.

Products

1. Creative Automation Platform

Storyteq’s Creative Automation Platform is designed to generate unlimited content instantly and efficiently.

Key Features:

• Ad Engine: Automates the creation of on-brand ads.

• Reviews & Approvals: Streamlines feedback and approval workflows.

• Ad Delivery Integration: Seamlessly delivers ads across platforms.

2. Content Marketing Platform

Storyteq offers an end-to-end platform for better content marketing campaigns.

Key Features:

• Planning and Scheduling: Central hub for plan and collaboration.

• Content Automation: Saves time with automated content generation.

• Workflow Management: Optimizes workflows to boost efficiency.

• Digital Asset Management (DAM): Organizes access to all digital assets.

• Brand Portals: Ensures full brand consistency and compliance.

• Analytics: Tracks and refines campaigns with insights.

Recent Developments

Mergers and Acquisitions

• In 2022, Storyteq merged with CanopyCloud, a Creative Management and Digital Asset Management platform, to operate under the Storyteq name.

Client Success Stories

• Heineken: Utilized Storyteq's platform to manage extensive advertising and campaign needs across 28 languages and 160 countries, achieving a 40% cost reduction.

• Entain: Streamlined creative production for sports betting and gaming, saving over 200 man-hours per two weeks for significant asset creation.

• Renault: Boosted sales by 36.7% using Storyteq’s Creative Automation for campaign localization.

Partnerships

• Storyteq is part of the Inspired Thinking Group (ITG) which shares a vision of revolutionizing marketing processes.

Product Enhancements

• Dynamic Templates: Creative teams can now create reusable templates for a high volume of asset adaptations quickly.

• Brand Portals: Global brand guidelines maintained up-to-date, allowing for instant localization with master templates.

Industry Recognition

• Highlighted as a leader in the 2025 Gartner Magic Quadrant™ for Digital Asset Management.

Conclusion

Storyteq remains committed to enhancing creative production workflows for global brands, with a focus on automation, innovation, and brand consistency across channels. Their collaboration with major brands and industry recognition underscores their market impact and leadership in creative automation and content marketing solutions.