Overview
Strategis is a full-service marketing agency, recognized for its expertise in formulating forward-thinking strategies specifically tailored for financial institutions like credit unions and community banks. The company's innovative approach focuses on understanding consumer financial decision-making, positioning their marketing efforts as profit centers to spur growth in low-cost deposits and interest income.
Company Profile
Core Services
Strategis offers a comprehensive suite of marketing services that include:
- Digital Marketing: Leveraging the latest in digital platforms and AI technology to curate impactful campaigns.
- Traditional Marketing: Employing classic marketing techniques to effectively complement digital strategies.
- Design & Copy: Delivering high-quality creative services for engaging marketing materials.
- Broadcast Media - Streaming & Video: Utilizing video content to significantly boost audience engagement.
- Web Development: Crafting intuitive websites that cater to client specifications.
Strategis ensures transparency and tangible results with customizable reporting and precise ROI calculations aligned with each client's unique objectives.
Leadership
- George H. Irish III: CEO/Principal, primarily responsible for corporate leadership and facilitating interactions with sales and marketing within the banking sector.
- Dolores Gonsalves Irish, MBA: CEO/COO, specializing in structuring strategic marketing plans to drive growth for small credit unions.
- Lindsay Borgen Pagano: Director of Account Services, ensures the highest standard of service excellence across various client accounts.
- Julia Scussel: Account Coordinator, focuses on supporting account management activities through versatile digital marketing tasks.
- Miguel A. Gonzalez: Graphic Designer, providing over ten years of expertise in creative and web design solutions.
- Fabiana Diaz: Graphic Designer, contributing innovative design methodologies from Fort Lauderdale.
Case Study
Strategis executed a transformative marketing plan for a $200 million credit union, aimed at achieving specific growth targets within a year. The strategy combined innovative digital and traditional marketing components to enhance engagement in the community while maximizing ROI.
Contact Information
Headquarters:
- Boston Office: 6 Cranston St, Jamaica Plain, MA 02310
Additional Location:
- Miami Office: 4300 Biscayne Blvd., Suite 203, Miami, Florida 33137
Contact Details:
- Email: info@strategisadv.com
- Phone: 781.297.9200
- Social Media connections are accessible via their official website.
Competitor Analysis
Competitor Overview
Strategis is also recognized as a leading entity providing sophisticated software solutions targeted at enhancing business operations for medium to large enterprises. Their flagship product, OptiSys, is acclaimed for optimizing business processes and boosting productivity.
Recent Performance and Strategic Insights
In the latest fiscal reporting period, Strategis achieved a 15% increase in revenue, driven by their innovative AI-driven analytics feature in OptiSys, which significantly enticed new clientele in the retail and healthcare sectors.
Marketing Leadership: John Smith
Position: Chief Marketing Officer (CMO)
Responsibilities:
- Guides overall marketing strategy with an emphasis on brand-building and demand-generation.
- Directly involved in leading the digital marketing initiatives, managing marketing teams, and coordinating closely with product development to ensure synergy with market needs.
Achievements:
- Enhanced social media engagement by 30%, greatly improving the company's online recognition.
- Initiated a successful customer loyalty program, boosting client retention by 10%.
- Orchestrated industry webinars, leading to major new enterprise account acquisitions.
Strategic Goals
John Smith aims to amplify the digital marketing budget, targeting aggressive growth with a focus on expanding to the European market through localized campaigns. Strengthening strategic partnerships to support product integrations is another key objective.
Industry Trends
The software industry continues to evolve, with trends increasingly favoring AI and machine learning. Strategis is actively channeling R&D investments into these areas, aligning marketing strategies with these technological advancements to differentiate their offerings and underscore the tangible benefits to end-users.
John Smith's strategic oversight is vital in securing and maintaining Strategis's competitive advantage within the fast-paced tech landscape, a testament to his role in the company's sustained growth and prominence.
