Company Market Research Report: Streetbees

Company Overview

• Name: Streetbees

• Mission: Streetbees aims to leverage AI to decode complex human behaviour, combining deep expertise with the latest Large Language Models to provide bespoke insights that fuel decision-making processes.

• Founded: Streetbees was founded in 2015.

• Founders: Information not explicitly stated.

• Key People:

• Vidisha Gaglani, CEO

• Derya Guvenc, Strategy Director

• Ella Savill, Research Manager & Wellbeing Champion

• Headquarters: Information on the exact location of the headquarters is not provided.

• Number of Employees: Information not available.

• Revenue: Information not available.

• Known For: Streetbees is known for pioneering conversational research and integrating AI to extract qualitative insights at a quantitative scale. The company operates in 70 markets and is recognized for its innovation in data analytics and AI.

Products

• SBX

• Description: An agile insights tool by Streetbees that enables businesses to generate detailed research briefs, conduct conversational surveys, and receive comprehensive reports. SBX is designed to optimize consumer engagement and provide deeper insights with a blend of qualitative and quantitative data.

• Key Features:

• Best-in-class brief and conversation guide generation in 20 minutes.

• Interactive, tailored dashboards with data insights in 48 hours.

• Ability to engage with consumers in real-time, probing for rich insights.

• Scalability to over 70 markets, incorporating multimedia responses.

Recent Developments

• Products Launched:

• In 2023, Streetbees launched SBX, integrating expertise with the latest developments in LLMs.

• New Features:

• The new segmentation feature in SBX provides granular insights into consumer behaviours, needs, and occasions, allowing clients to leverage detailed audience understanding for targeted marketing strategies.

• Awards and Recognition:

• SBX was shortlisted in 2024 for Data and Analytics Project of the Year and other national technology awards. Streetbees was also ranked highly on J.P. Morgan's list of leading women-powered businesses in the UK.

• Partnerships and Expansions:

• Specific partnerships aren't detailed, but the use of SBX involves collaborating with global brands for market insights.

Case Studies

1. Generating Insights for Gen Z Consumers:

• Category: Beverages

• Use Case: Innovation

• Challenge: A soft drinks manufacturer needed insights to inform product innovation for Gen Z consumers in multiple global markets.

• Outcome: Streetbees delivered rich insights from 1,300 Gen Z consumers in 5 days, aiding in product development and positioning.

2. Optimizing Communication for a TV Series:

• Category: Media

• Use Case: Marketing & Communication

• Challenge: A media company required insights to create an effective communication strategy across Italy, France, and Sweden.

• Outcome: Streetbees provided actionable insights in 8 days to optimize marketing strategies and secure critical distribution deals.

3. Understanding the Espresso Machine Market:

• Category: Home Appliances

• Use Case: Shopper

• Challenge: A coffee machine manufacturer sought insights into the US market to boost sales among espresso machines.

• Outcome: Insights were delivered in 7 days, refining marketing tactics through detailed consumer conversations.

This report provides a comprehensive view of Streetbees, focusing on their innovations and strategic capabilities in market research, alongside recent advancements and product offerings that enhance their engagements with global brands.