Strong Girl Publishing: Company Market Research Report

Company Overview

Name: Strong Girl Publishing

Mission of the Company: To create athletically-oriented books and content for middle-grade and young adult girls, written by young women athletes. The company strives to inspire girls to see themselves in sports and adventure, offering a platform for female athletes to share their voices through publishing.

Founded By: No information is available.

Key People in the Company:

Molly Hurford: Founder, writer, and podcaster with a passion for cycling, running, nutrition, and movement-related activities. She's also the author of the Shred Girls series and runs the Business of Fitness Podcast.

Headquarters: Collingwood, Ontario, Canada

Number of Employees: No information is available.

Revenue: No information is available.

Known For: Strong Girl Publishing is recognized for publishing books that highlight female athletes, inspire young girls in sports, and promote women as multifaceted individuals without confining them to a single archetype.

Products

Books:

Shred Girls Series: Includes titles such as "Shred Girls: Lindsay’s Joyride," "Shred Girls: Jen’s Bumpy Ride," and "Shred Girls: Ali’s Rocky Ride." These books focus on the journey of young female cyclists growing through friendship and sport.

Sprinting Through Setbacks: By Micha Powell, an Olympian's guide addressing overcoming self-doubt and imposter syndrome.

In Defense of Big Dreams: A collection of poems by multi-discipline cyclist Mackenzie Myatt exploring topics of self-confidence, sport, and personal growth.

The Athlete’s Guide to Sponsorship: By Molly Hurford, a guide for athletes on cultivating a sustainable career in sports through branding and sponsorship.

Merchandise:

Apparel and Accessories: Includes T-shirts, hoodies, tote bags, water bottles, and more that promote the brand and its athletic, girl-power ethos.

Planners and Journals: Such as "The Strong Girl 2024-2025 Planner" and "Sprinting Through My Setbacks Journal," which encourage goal-setting and self-discovery.

Key Features of Products

Inclusivity and Empowerment: Strong Girl Publishing’s catalog promotes inclusivity by telling stories of diverse young female athletes.

Athlete Authors: Books written by real athlete authors lend authenticity and provide role models for young readers.

Practical Guides: Many books come with workbook sections or guides to empower readers with tools to face challenges.

Recent Developments

New Products Launched:

Sprinting Through Setbacks: A recent launch by Micha Powell offering personal insights into overcoming challenges.

In Defense of Big Dreams: Mackenzie Myatt's poetry collection launched to inspire readers to embrace their potential.

New Features Added to Existing Products: No information is available.

Partnerships: No information is available.

Conclusion

This report compiles the information available on Strong Girl Publishing, detailing their mission to empower young girls through sports-oriented narratives authored by female athletes. With an emphasis on creating relatable, authentic content, the company aims to fill a gap in the publishing industry while mentoring and supporting female authors.