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Stroud Homes

www.stroudhomes.com.au link_icon

Stroud Homes Market Research Report



Company Overview



Stroud Homes is a privately held company specializing in new home construction, new home sales, franchising, customer service, and business systems. Founded in 2011, the company has grown to a significant size with an employee base of 201-500. Headquartered in Boonah, Queensland, Stroud Homes operates multiple franchised locations across Australia and New Zealand, providing award-winning home designs tailored to fit various land sizes, budgets, and family needs.

Key Figures



  • James Stroud: Founder and CEO. Launched Stroud Homes in 2011 and began franchising in 2013. Today, the company has over 35 teams building hundreds of homes each year.

  • Mark Harris: General Manager, responsible for system delivery, franchise operations, training, and procurement.

  • Claire Klease: Operations Manager, oversees daily operations and franchise compliance.

  • Sharnna Anderson: Administrative Manager, manages reporting, merchandise, and franchise events.


Locations and Reach



Stroud Homes operates extensively throughout Australia and New Zealand with a notable presence in areas such as Melbourne North, Toowoomba & Southern Downs, and the Sunshine Coast. The company takes pride in hiring local builders with deep knowledge of local council and land development demands.

Services and Specializations



Stroud Homes offers a broad portfolio of home designs catering to various needs:

  • Acreage Homes

  • Attached and Stand-Alone Granny Flats

  • Double Storey and Single Storey Homes

  • Dual Occupancy and Duplex House Designs

  • Luxury Homes and Narrow Lot Homes

  • Specialized Options like Split Level and Sloping Block Homes


Franchise Support Team



The company provides continuous support to its franchisees through a dedicated team:

  • James Stroud: Facilitates new franchise setups and conducts site visits for training.

  • Mark Harris: Manages system implementation and operational oversight, ensuring training adequacy.

  • Claire Klease: Ensures franchise agreements are well-implemented, overseeing daily operations.

  • Sharnna Anderson: Focuses on reports and franchise-specific marketing needs.


Market Approach and Vision



Stroud Homes positions itself as a local builder with a real value proposition, emphasizing transparent pricing and smooth build processes. The company boasts a strong reputation among new home builders and leverages these core values:

  • Award-Winning Designs: Consistently recognized for excellence in home design, providing family homes that balance aesthetics and functionality.

  • Stress-Free Building Experience: Known for delivering a seamless building process, minimizing stress for clients.

  • Transparent Pricing: Committed to providing 100% real prices.


Stroud Homes continues to expand its influence by creating immersive 3D virtual tours to enhance customer experience and market presence. This forward-thinking approach signifies Stroud Homes' commitment to innovation and customer-focused development.

For more details on their offerings or to find the nearest franchisee, visit their [official website](https://www.stroudhomes.com.au/).

Competitor Profiling for Stroud Homes



Overview



Stroud Homes is a Queensland, Australia-based residential construction company known for its customer-centric approach and franchise model. The company generates an estimated annual revenue of $54.2 million and employs approximately 170 individuals. Over the past year, Stroud Homes experienced a 5% decrease in employee count.

Key Competitors



Landmark Homes



  • Revenue: $13.2M

  • Number of Employees: 88

  • Growth: 0%

  • Overview: Landmark Homes is smaller in scale compared to Stroud Homes, both in revenue and workforce. It focuses on providing a robust community experience and has a strong regional presence, which may resonate with clients looking for personalized service.

  • Locations: Primarily operating in South Central Pennsylvania.


Ownit Homes



  • Revenue: $5.3M

  • Number of Employees: 20

  • Overview: Ownit Homes is a family-owned company established in 1972, providing custom and flexible floorplans at affordable prices. Their business model targets the Greater Brisbane and Gold Coast areas.

  • Locations: Upper Mount Gravatt, Queensland, with additional offices in Rochedale, Pallara, and Newport.


Integrale Homes



  • Number of Employees: 11-50

  • Overview: Founded in 2002 and rebranded from Reilly James Construction to Integrale Homes, the company offers "The Total Package" with upfront fixed price guarantees and flexible, functional home designs. Integrale Homes is prominent in the Sunshine Coast area.

  • Locations: Caloundra, Sunshine Coast, and other regional locations.


ANSA Homes



  • Revenue: $6.1M

  • Number of Employees: 11-50

  • Overview: Specializing in custom home construction and knockdown rebuild projects, ANSA Homes is known for its innovative designs and focus on client-specific solutions. It has a notable local council compliance expertise and provides services across multiple Homeworld locations in New South Wales.


Business Model and Strategy



Stroud Homes operates a franchise model, which allows rapid business expansion while maintaining best practices and a client-friendly approach. The company offers high-quality home designs, a high-performance website for generating continuous inquiries, and robust training and support systems for franchisees. This model helps in delivering competitive pricing advantages while retaining personalized service.

Legal and Financial Challenges



In 2022, Stroud Homes faced legal challenges, including being threatened with legal action concerning additional charges imposed on customers, which indicates potential areas of customer dissatisfaction and operational challenges.

Competitive Advantage



Stroud Homes differentiates itself through a structured and supportive franchise model that enables franchisees to offer big builder prices with boutique builder service levels. Their commitment to training and mentoring, combined with ongoing updates to their well-thought-out home designs, positions them as a strong competitor in the residential construction market.

Actionable Insights



  • Explore the scalability: Investigate opportunities to leverage their franchise model in untapped regions.

  • Focus on customer satisfaction: Continue to enhance customer service to mitigate any legal and operational issues.

  • Competitive pricing: Emphasize Stroud Homes' ability to offer competitive prices while maintaining high-quality service through optimized supply chain operations.

  • Leverage online presence: Enhance digital marketing strategies by making the most out of their high-performance website’s capabilities to attract and convert leads efficiently.


Understanding these details on Stroud Homes and their competitive landscape will be essential to develop a targeted approach in addressing their market challenges and opportunities.