Company Profile: Structural

Background

Overview

Structural is a technology company specializing in employee engagement solutions. Founded in 2017, the company developed a platform that integrates people data across organizations to create comprehensive profiles in a people directory. This platform enables enterprises to access data via intelligent search, connect with the right experts, form project groups, and more. Headquartered in Saint Paul, Minnesota, Structural has expanded its presence with additional offices in Indianapolis, Indiana.

Mission and Vision

Structural's mission is to enhance employee engagement by providing organizations with tools to connect their workforce effectively. The company's vision is to create a more connected and engaged workplace through innovative technology solutions.

Industry Significance

Operating within the enterprise software and HR tech sectors, Structural has contributed to the evolution of workplace engagement by leveraging technology to bridge communication gaps and foster collaboration among employees.

Key Strategic Focus

Core Objectives

Structural's primary objective is to improve employee engagement and connectivity within organizations. By centralizing people data, the platform aims to streamline communication, enhance collaboration, and increase overall productivity.

Areas of Specialization

The company specializes in:

People Data Integration: Consolidating employee information to create unified profiles.

Intelligent Search Capabilities: Enabling efficient search and retrieval of employee data.

Expert Connection Facilitation: Assisting in identifying and connecting with subject matter experts within the organization.

Project Group Formation: Aiding in the assembly of project teams based on relevant skills and expertise.

Key Technologies Utilized

Structural employs advanced data integration techniques, machine learning algorithms for intelligent search, and user-friendly interface design to deliver its services.

Primary Markets Targeted

The platform is designed for:

Enterprises: Large organizations seeking to enhance internal communication and collaboration.

Remote and Distributed Teams: Companies with geographically dispersed teams aiming to improve connectivity.

HR Leaders: Human resources departments looking to streamline employee engagement processes.

Financials and Funding

Funding History

Structural has raised a total of $7.36 million in funding.

Recent Funding Rounds

In 2022, Structural was acquired by Augeo, a Minnesota-based firm, which expanded Augeo's workplace engagement capabilities.

Notable Investors

Investors in Structural include:

Augeo

Revolution’s Rise of the Rest Seed Fund

Atland Ventures

High Alpha

The Syndicate Fund

Utilization of Capital

The capital raised has been utilized to develop and enhance Structural's platform, expand its market reach, and integrate advanced technologies to improve employee engagement solutions.

Pipeline Development

As of the latest available information, Structural's platform is fully developed and operational, focusing on continuous improvement and feature enhancement to meet evolving market needs.

Technological Platform and Innovation

Proprietary Technologies

Structural's platform integrates people data from across organizations to create comprehensive profiles, facilitating intelligent search and expert connection.

Significant Scientific Methods

The company employs machine learning algorithms to enhance search capabilities and data integration processes, ensuring efficient and accurate information retrieval.

Leadership Team

Scott Burns: Co-Founder and CEO. Burns co-founded Structural in 2017 and led the company until its acquisition by Augeo in 2022.

Ron Lancaster: CTO. Lancaster served as the Chief Technology Officer, overseeing the technological development of Structural's platform.

Cindy Hoops: VP of Customer Success. Hoops was responsible for ensuring customer satisfaction and success with Structural's solutions.

Sarita Parikh: VP of Product. Parikh led product development, focusing on enhancing the platform's features and user experience.

Competitor Profile

Market Insights and Dynamics

The enterprise software and HR tech sectors are experiencing significant growth, driven by the increasing need for effective employee engagement and communication tools. Organizations are investing in technologies that facilitate collaboration, streamline processes, and enhance productivity.

Competitor Analysis

Structural's competitors include:

Intuition: Develops AI-powered team-building software for hybrid workforces.

SmartSpace Software: Offers a workspace management platform.

Perkbox: Provides a benefits and rewards platform.

Spotted Zebra: Delivers a workforce management platform.

These companies offer solutions that overlap with Structural's offerings, focusing on various aspects of employee engagement and workplace management.

Strategic Collaborations and Partnerships

The acquisition by Augeo in 2022 has strengthened Structural's market position, enabling the combined entity to offer a more comprehensive suite of workplace engagement solutions.

Operational Insights

Structural's integration into Augeo has provided access to a broader client base and additional resources, enhancing its ability to innovate and expand its offerings in the employee engagement space.

Strategic Opportunities and Future Directions

Post-acquisition, Structural aims to leverage Augeo's resources to further develop its platform, explore new market segments, and continue enhancing employee engagement solutions to meet the evolving needs of modern organizations.