StructuredWeb Company Profile

Background

Company Overview

StructuredWeb, Inc., founded in 1999 by Daniel Nissan, is a private American software company specializing in cloud-based partner and channel marketing automation solutions. Headquartered in New York, NY, StructuredWeb has been at the forefront of delivering innovative marketing tools to small businesses and has evolved to serve large business-to-business (B2B) vendors and their reseller ecosystems.

Mission and Vision

StructuredWeb's mission is to empower technology companies to enhance their channel marketing efforts through innovative technology, proven go-to-market strategies, and exceptional service. The company envisions transforming channel marketing by providing scalable, personalized solutions that drive demand generation, strengthen partner engagement, and fuel channel revenue growth.

Industry Significance

As a pioneer in channel marketing automation, StructuredWeb has significantly influenced the industry by introducing early web-based sales and marketing software solutions. The company's continuous innovation, particularly in integrating artificial intelligence (AI) into channel marketing, has set new standards for how vendors and partners collaborate to drive demand and build pipelines.

Key Strategic Focus

Core Objectives

StructuredWeb focuses on enabling enterprises to transform their channel programs into high-performing revenue engines. The company's strategic objectives include:

• Automating and personalizing partner marketing at scale.

• Enhancing partner engagement through AI-driven solutions.

• Expanding global market presence to support a diverse range of partners.

Areas of Specialization

StructuredWeb specializes in providing a comprehensive channel marketing automation platform that includes:

• AI-powered content generation and localization.

• Multi-channel campaign automation.

• Lead management and nurturing.

• Performance tracking and analytics.

Key Technologies Utilized

The company's platform leverages advanced technologies such as:

• ChannelGPT: An AI engine for generating and personalizing marketing content.

• Smart Journeys: No-code guided workflows for campaign execution.

• Campaign Automator: One-click deployment of multi-touch campaigns.

Primary Markets Targeted

StructuredWeb primarily targets large technology vendors and their global channel partners, including distributors, resellers, and value-added distributors. The platform is designed to support complex partner ecosystems across various industries and regions.

Financials and Funding

Funding History

In January 2025, StructuredWeb secured a $30 million majority investment from Invictus Growth Partners. This strategic growth capital aims to accelerate the company's AI innovation roadmap and expand its global footprint. Prior to this investment, StructuredWeb was self-funded and supported by institutional investors for over two decades.

Notable Investors

Invictus Growth Partners, a private equity firm specializing in automation-enabled cloud software, cybersecurity, and fintech companies, became a majority stakeholder in StructuredWeb following the 2025 investment.

Utilization of Capital

The investment is intended to fuel several key initiatives, including:

• Enhanced AI capabilities for partner engagement.

• Expanded global market presence.

• Accelerated product development.

• Strengthened customer success programs.

• Advanced analytics capabilities.

Technological Platform and Innovation

Proprietary Technologies

StructuredWeb's platform incorporates several proprietary technologies:

• ChannelGPT: An AI engine that utilizes generative AI to create and distribute high-quality, customized marketing materials.

• Smart Journeys: No-code guided workflows that include assets, marketing development fund (MDF) requests, and analytics.

• Campaign Automator: One-click deployment of multi-touch campaigns across partner networks.

Significant Scientific Methods

The platform employs advanced machine learning algorithms for:

• Content generation and localization.

• Lead scoring and nurturing.

• Performance analytics and reporting.

Leadership Team

Daniel Nissan – Founder and CEO

Daniel Nissan founded StructuredWeb in 1999 and has been instrumental in guiding the company's vision and growth. With over two decades of experience in the technology industry, Nissan has pioneered several groundbreaking technologies, including SaaS applications, Voice over IP (VOIP), and e-commerce solutions.

Steven Kellam – Chief Revenue Officer

Steven Kellam serves as the Chief Revenue Officer, leading the company's sales and marketing strategies. His leadership has been pivotal in expanding StructuredWeb's market presence and driving revenue growth.

Leadership Changes

In January 2025, following the investment by Invictus Growth Partners, the firm's co-founders, John DeLoche and William Nettles, joined StructuredWeb's Board of Directors. This addition brings valuable expertise to support the company's strategic initiatives.

Competitor Profile

Market Insights and Dynamics

The channel marketing automation industry is experiencing significant growth, driven by the increasing need for scalable and personalized marketing solutions among technology vendors and their partners. The integration of AI and machine learning technologies is transforming how enterprises engage with their partner ecosystems, leading to enhanced efficiency and ROI.

Competitor Analysis

StructuredWeb operates in a competitive landscape with several key players:

• Zift Solutions: Offers a comprehensive partner relationship management (PRM) and through-channel marketing automation (TCMA) platform.

• TechTarget: Provides data-driven marketing services and solutions for technology vendors.

• StrongView: Specializes in email marketing and cross-channel marketing solutions.

These competitors focus on various aspects of channel marketing, including content syndication, lead management, and analytics. StructuredWeb differentiates itself through its AI-driven platform and comprehensive suite of tools designed for large technology vendors and their complex partner ecosystems.

Strategic Collaborations and Partnerships

StructuredWeb has established significant collaborations with leading technology companies, including IBM, Google Cloud Platform, and Dell. These partnerships enhance the company's market position and innovation capacity, enabling it to deliver tailored solutions that meet the unique needs of diverse partner ecosystems.

Operational Insights

StructuredWeb's strategic considerations in relation to major competitors include:

• Market Position: As a leader in AI-powered channel marketing automation, StructuredWeb offers a unique value proposition that combines advanced technology with proven go-to-market strategies.

• Competitive Advantages: The company's proprietary technologies, such as ChannelGPT and Smart Journeys, provide distinct competitive advantages by enabling scalable and personalized marketing solutions.

Strategic Opportunities and Future Directions

StructuredWeb's strategic roadmap includes:

• AI Innovation: Continued investment in AI capabilities to enhance partner engagement and campaign effectiveness.

• Global Expansion: Extending the company's global footprint to support a diverse range of partners across various regions.

• Product Development: Accelerating the development of new features and functionalities to meet evolving market demands.

The company's current strengths, including its AI-driven platform and established partnerships, position it well to achieve these future objectives.

Contact Information

• Website: structuredweb.com

• LinkedIn: linkedin.com/company/structuredweb

• Twitter: twitter.com/structuredweb

• Facebook: facebook.com/structuredweb

For more information or to request a demo, visit the company's official website.