Company Research Report: Subaru of America, Inc.

Company Overview

• Name: Subaru of America, Inc.

• Mission of the Company: Subaru is committed to being a part of a greater good. They strive to build vehicles that customers can rely on while practicing corporate responsibility through the Subaru Love Promise, which encompasses community engagement, environmental sustainability, employee well-being, and diversity.

• Founded and Founders: Founded in 1968.

• Key People in the Company: Jeff Walters, President and COO

• Headquarters: Camden, New Jersey, U.S.

• Number of Employees: Over 5,600 employees at the Lafayette assembly plant, approximately 1,300 employees at the headquarters, and more than 630 retailers across the U.S.

• Revenue: No information is available.

• Known For: Subaru is known for its reliable vehicles, pioneering the all-wheel-drive system, and making a substantial impact through its community and environmental programs. Subaru vehicles are recognized for their safety, longevity, and quality.

Products

Vehicle Models and Features

• 2024 Crosstrek:

• Description: Positioned as an outstanding value at $25,195, the Crosstrek offers a wilderness variant for adventure seekers.

• 2025 Forester:

• Description: Priced at $29,695, the Forester is a versatile vehicle with a wilderness version for off-road capabilities.

• 2025 Outback:

• Description: Known for its value at $28,895, the Outback offers a wilderness package designed for rugged terrain.

• 2024 Ascent:

• Description: This larger SUV starts at $34,395, catering to families needing space and comfort.

• 2024 Solterra:

• Description: Subaru's all-electric model, valued at $44,995, showcases Subaru's commitment to sustainable driving.

• 2024 Impreza:

• Description: Economical and efficient at $22,995, this model is a compact sedan.

• 2025 Legacy:

• Description: A midsized sedan offering comfort and value at $24,895.

• 2024 BRZ:

• Description: A sports car priced at $30,195, known for its agility and performance.

• 2024 WRX:

• Description: This performance vehicle is valued at $32,735, tailored to driving enthusiasts seeking excitement and power.

• Wilderness Editions: Various models (Crosstrek, Forester, Outback) offer special wilderness versions that enhance their off-road capabilities.

Recent Developments

• New Products and Features:

• 2025 Forester: An all-new version debuted with updated styling, enhanced safety features, and improved in-vehicle technology.

• Safety Recognition:

• Subaru earned four 2024 IIHS Top Safety Pick Awards, affirming the brand's commitment to vehicle safety.

• Social Impact:

• Subaru was ranked by Forbes as the Best Brand for Social Impact for the second consecutive year.

• Corporate Social Responsibility Initiatives:

• Subaru supports educational programs in high-needs schools through initiatives like Subaru Loves Learning.

• Subaru and its retailers contributed to hurricane relief efforts, partnering with national nonprofits to aid affected communities.

This comprehensive report outlines Subaru of America, Inc.'s unwavering commitment to automotive excellence, social responsibility, and community engagement. Subaru's product offerings blend quality and value, demonstrating why it remains a beloved brand among consumers.