Subjektiv Company Profile

Background

Overview

Subjektiv is a global art platform founded in 2023 by Kateryna Serdiuk, a former UBS director. The platform aims to reshape the art world by making it more accessible, human, and emotionally engaging. Subjektiv connects artists, collectors, and institutions through a seamless, transparent, and engaging ecosystem, offering a curated selection of original physical artworks and innovative discovery tools.

Mission and Vision

Subjektiv's mission is to move people from merely observing art to truly living with it, fostering deeper connections between creators and audiences. The vision is to democratize art, making it more accessible and engaging for everyone, regardless of their background or knowledge of the art world.

Industry Significance

By bridging the gap between artists and collectors, Subjektiv challenges traditional gallery models, promoting a more sustainable and accessible art market. The platform's emphasis on emotional connection and storytelling transforms art discovery into an immersive experience, setting a new standard in the art industry.

Key Strategic Focus

Core Objectives

Accessibility: Making art more accessible to a broader audience by offering artworks priced under £500.

Artist Empowerment: Providing artists with tools and freedom to reach audiences directly and be fairly rewarded for their work.

Community Engagement: Fostering deeper connections between creators and audiences through exhibitions, strategic partnerships, and curated collections.

Areas of Specialization

Art Marketplace: Offering a platform for artists to showcase and sell their work directly to buyers.

Discovery Tools: Providing innovative tools for art discovery, including story-driven catalogs and digital documentation.

Global Logistics: Ensuring secure and efficient international shipping for artworks.

Key Technologies Utilized

Digital Documentation: Ensuring authenticity and provenance of artworks through digital records.

QR Code Integration: Allowing viewers in galleries and exhibitions to purchase artworks directly via QR codes.

Mobile Application: Enabling users to discover, purchase, and manage art collections on the go.

Primary Markets Targeted

Art Collectors: Both seasoned and first-time buyers seeking a diverse range of artworks.

Artists: Contemporary artists looking to reach a global audience and sell their work directly.

Art Institutions: Galleries and exhibition spaces aiming to integrate digital sales and enhance visitor engagement.

Financials and Funding

Funding History

As of June 2025, Subjektiv has participated in a non-equity assistance program led by Google for Startups. The specific amount of funding raised has not been publicly disclosed.

Utilization of Capital

The funding is intended to support Subjektiv's expansion, enhance platform features, and strengthen its global presence in the art market.

Pipeline Development

Key Pipeline Candidates

Subjektiv's primary focus is on developing its platform to offer a diverse range of artworks and innovative features. The company is continually expanding its artist network and enhancing user experience through technological advancements.

Anticipated Milestones

Platform Expansion: Increasing the number of artists and artworks available on the platform.

Feature Enhancements: Implementing new discovery tools and improving the mobile application.

Global Outreach: Establishing partnerships with international art institutions and expanding into new markets.

Technological Platform and Innovation

Proprietary Technologies

Digital Documentation System: A system that records and verifies the authenticity and provenance of artworks, ensuring secure transactions.

QR Code Integration: A feature that allows viewers in physical spaces to purchase artworks directly by scanning QR codes, bridging the gap between offline and online art sales.

Significant Scientific Methods

Story-Driven Catalogs: Curated collections that tell the story behind each artwork, enhancing emotional engagement and providing context to buyers.

Mood-Based Discovery: A discovery mode that suggests artworks based on the user's emotional preferences, making the art selection process more personal and intuitive.

Leadership Team

Key Executives

Kateryna Serdiuk: Founder and CEO. Former UBS director with a background in finance and a passion for making art accessible to all.

Rost Borsch: Co-founder and Chief Product Officer. Responsible for marketing and product development, focusing on user experience and platform growth.

Serhii Filonenko: Co-creator and Chief Designer. Leads product design, ensuring the platform is intuitive and visually appealing.

Illya Klymov: Chief Technology Officer. Oversees engineering, technology, and architecture, driving the technical development of the platform.

Tahina Le Goff: Head of Business Development (France, Belgium, Italy). Manages partnerships and expansion in these regions.

Anshul Punhani: Chief Marketing Officer. Leads marketing strategy, brand communications, and user acquisition efforts.

Vlad Soloviov: Chief Operating Officer. Handles operations, product management, and overall company management.

Cristina Freitas: Head of Business Development (Portugal, Spain, Netherlands). Focuses on business growth and partnerships in these markets.

Illya Kaminskyi: Head of Engineering. Leads the engineering team, ensuring the platform's technical excellence.

Timur Shemsedinov: Lead Architect. Designs the platform's architecture, ensuring scalability and performance.

Competitor Profile

Market Insights and Dynamics

The online art marketplace is experiencing significant growth, driven by increasing digitalization and a desire for more accessible art purchasing options. Platforms like Subjektiv are capitalizing on this trend by offering direct connections between artists and buyers, bypassing traditional gallery models.

Competitor Analysis

Saatchi Art: An online art gallery offering a wide range of artworks from global artists.

Etsy: A marketplace for handmade and vintage items, including art.

Artsy: An online platform connecting collectors with galleries and artists.

Strategic Collaborations and Partnerships

Subjektiv has established partnerships with organizations like UNESCO and Creative Europe, reinforcing its commitment to promoting arts across borders.

Operational Insights

Subjektiv differentiates itself by offering a human-centered approach to art discovery, focusing on emotional connections and storytelling. The platform's integration of digital documentation and QR code technology enhances the purchasing experience, setting it apart from competitors.

Strategic Opportunities and Future Directions

Subjektiv plans to expand its artist network, enhance platform features, and establish partnerships with international art institutions to strengthen its global presence. The focus on artist empowerment and community engagement positions Subjektiv to lead in the evolving online art marketplace.