SubsBase Company Profile

Background

Overview

Founded in 2020 and headquartered in Cairo, Egypt, SubsBase is a cloud-based subscription, recurring revenue, and billing management platform. It empowers businesses across the MENA region to efficiently manage their clients through comprehensive collection, operational, analytics, and billing tools.

Mission and Vision

SubsBase is committed to unlocking the full potential of recurring revenue-based businesses, enabling them to thrive, disrupt industries, and achieve new levels of success. The company aspires to be the driving force behind the "everything as a service" movement.

Industry Significance

As the first and only subscription management platform catering specifically to the MENA region, SubsBase addresses a critical market need by providing businesses with the tools to manage diverse payment forms and providers, thereby streamlining revenue management processes.

Key Strategic Focus

Core Objectives

Empower companies to develop sustainable business models with recurring revenue streams.

Act as a catalyst for subscription-based growth by offering comprehensive management solutions.

Expand the platform's footprint across the MENA region.

Areas of Specialization

Subscription and recurring revenue management.

Automated billing and invoicing.

Customer subscription lifecycle management.

Key Technologies Utilized

No-code/low-code platform for ease of integration.

Integration with localized payment gateways.

Automated payment reconciliation processes.

Primary Markets Targeted

SaaS companies.

Lending institutions for installment and insurance premium collections.

Real estate companies for mortgage and utility payments.

Financials and Funding

Funding History

Seed Round (August 2022): Raised $2.4 million led by Global Ventures, with participation from HALA Ventures, P1 Ventures, Plus Venture Capital (+VC), Plug and Play, Ingressive Capital, Camel Ventures, Falak Startups, and Arzan Venture Capital.

Utilization of Capital

Accelerate product development to meet increasing customer demand.

Support expansion strategy across the MENA region.

Develop global and regional integration capabilities.

Enhance educational content and business development support for recurring revenue-based businesses.

Technological Platform and Innovation

Proprietary Technologies

No-code/low-code platform facilitating seamless integration with clients' existing systems.

Significant Scientific Methods

Automated billing and invoicing systems.

Comprehensive analytics tools for subscriber management.

Leadership Team

Mohamed Farag – Co-Founder, CEO, and CTO

With over 15 years in the software industry, Mohamed has delivered over 100 projects across 12 countries. He previously led technical due diligence for over 30 software companies at ESW Capital, managing acquisitions exceeding $150 million. At SubsBase, Mohamed focuses on revolutionizing subscription management in the MENA region.

Sherif Aziz – Co-Founder and Chief Business Officer

Sherif brings extensive experience from sales roles at Microsoft during the early cloud adoption in Africa and from his tenure at fintech company Backbase in Amsterdam. He also led Middle East expansion efforts for prominent European fintech companies like Mambu and Kony. At SubsBase, Sherif drives business development and strategic partnerships.

Competitor Profile

Market Insights and Dynamics

The subscription management and billing platform market is experiencing significant growth, driven by the increasing adoption of subscription-based business models across various industries. The MENA region, in particular, presents a burgeoning market with unique challenges and opportunities for subscription management solutions.

Competitor Analysis

While SubsBase is the first subscription management platform tailored for the MENA region, it faces competition from global players such as Chargebee, Stripe, and Zoho. These companies offer comprehensive subscription management and billing solutions but may lack the localized focus and integration capabilities that SubsBase provides.

Strategic Collaborations and Partnerships

SubsBase has secured investments from prominent venture capital firms, including Global Ventures, HALA Ventures, and Ingressive Capital. These partnerships not only provide financial backing but also strategic support to enhance SubsBase's market position and innovation capacity.

Operational Insights

Strategic Considerations

Market Position: As a first-mover in the MENA region, SubsBase holds a competitive advantage in addressing the specific needs of local businesses.

Competitive Advantages: The platform's no-code/low-code integration, focus on localized payment gateways, and comprehensive analytics tools distinguish it from global competitors.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expand the platform's presence across the MENA region.

Enhance product offerings to cater to diverse industry verticals.

Develop educational content to support businesses in adopting subscription-based models.

Opportunities for Expansion

Leverage the growing demand for subscription management solutions in emerging markets.

Form strategic alliances with regional payment gateways and financial institutions.

Positioning for Future Objectives

SubsBase's strong leadership, innovative platform, and strategic partnerships position the company to capitalize on the increasing adoption of subscription-based business models in the MENA region and beyond.