Company Research Report: Suger Inc.

Company Overview

Name: Suger Inc.

Mission: To accelerate B2B Multi Channel Sales.

Founded: 2022

Founders: No information is available.

Key People:

Chengjun Yuan, Co-founder, CTO

Jon Yoo, Co-founder, CEO

Alvin Gao, Founding Engineer

Austin Griffith, Sr Account Director

Barbara Treviño, Head of Partnerships

Gabriel Paiva, Customer Success Lead

Kevin Flitcroft, GTM

Kyle Heisner, Head of GTM

Kyle Lohmann, Head of Growth

Shiman Guo, Founding Engineer

Stacy Wu, Product Marketing Lead

Headquarters: San Francisco, California, USA

Number of Employees: 11-50

Revenue: No information is available.

Known For: Being the only API-first SaaS technology solution with out-of-the-box integrations with key transactional tools. Supporting cloud marketplaces such as AWS, Azure, GCP, and Alibaba marketplaces.

Products

Overview

Suger Inc. offers a suite of products aimed at simplifying and optimizing transactions on cloud marketplaces. Their API-first platform integrates seamlessly with key transactional tools, enabling streamlined operations for cloud Go-to-Market (GTM).

Key Products:

1. Cloud Marketplace Listing Solution

Description: The fastest and easiest way to list, transact, and co-sell on cloud marketplaces.

Key Features:

No engineering resources needed.

Custom-created landing pages.

Minimal lift with integration to AWS, Azure, GCP, and Alibaba marketplaces.

2. Co-Sell Optimization Platform

Description: Integrates cloud GTM to your systems, enabling efficient co-sell capabilities.

Key Features:

CRM integration with Salesforce and HubSpot.

Native integration within Salesforce.

Field mapping to avoid manual work.

3. Private Offer Management

Description: Streamlines quote-to-cash on the marketplace and automates post-sales workflows.

Key Features:

Stage, track, and send private offers.

Automate notifications via emails and Slack.

Unified API integration across cloud marketplaces.

4. Metering, Billing, and Reporting

Description: Provides a unified metering API covering all pricing models across multi-cloud marketplaces.

Key Features:

Automate finance workflows.

Proactive disbursements and renewals tracking.

Customizable and streamlined operations.

Recent Developments

Recent Developments:

Support for Entitlement Term Selection for Credits (11-12-2023)

Co-Sell with Microsoft Partner Center

Custom Flexible Filters on Tables

New Products/Features Launched:

Support for Login Redirect with or without SSO in GCP Marketplace integration (08-30-2023)

Integration with Orb for Usage Metering (08-10-2023)

Support for Alibaba Cloud Marketplace - Covers leading 4 cloud providers (07-29-2023)

Support for IAM Role with AssumeRole in AWS ACE integration (06-24-2023)

Support for Automated Email Notifications and Tech Integrations (03-29-2023)

Support for Custom EULA for AWS Marketplace Private Offer (03-10-2023)

Frictionless Metronome Integration to Automate Usage Metering (05-27-2023)

Specific Enhancements:

Support for Batch Metering Usage Records via CSV Upload (08-10-2023)

Support for OAuth Authentication in Azure Marketplace Integration (02-19-2023)

New API Auth Methods and Usage Metering Options (05-07-2023)

New Partnerships:

Suger has shown continuous efforts in forming strategic partnerships to enhance its marketplace presence and streamline operations for its clients. Key integrations include AWS Partner Network, Salesforce, Hubspot, Slack, Metronome, and Orb, among others.