Sukkhi Online Private Limited: Company Profile

Background

Overview

Sukkhi Online Private Limited, established in 2012 by Bhavesh Navlakha, is a prominent Indian fashion jewellery brand specializing in ethnic and contemporary designs. The company offers a diverse range of products, including bangles, earrings, necklaces, and rings, catering to women of all ages. With a strong online presence, Sukkhi has become one of the leading brands in the Indian fashion jewellery market.

Mission and Vision

Sukkhi's mission is to provide high-quality, trendy fashion jewellery at affordable prices, making it accessible to a wide audience. The brand aims to blend traditional Indian aesthetics with modern fashion trends, offering products that resonate with diverse consumer preferences.

Industry Significance

Operating in the rapidly growing fashion jewellery sector, Sukkhi has established itself as a key player by leveraging e-commerce platforms and expanding its offline presence. The company's innovative approach has contributed to the evolution of the jewellery retail landscape in India.

Key Strategic Focus

Core Objectives

• Omnichannel Expansion: Transitioning from an online-only model to an omnichannel presence, integrating both online and offline retail strategies.

• Product Diversification: Expanding the product portfolio to include a wide range of jewellery styles, catering to various consumer tastes and occasions.

• Market Penetration: Enhancing reach across India and internationally through strategic partnerships and retail expansions.

Areas of Specialization

• Ethnic Jewellery: Designing and manufacturing traditional Indian jewellery pieces, including Kundan and temple jewellery.

• Contemporary Fashion Jewellery: Offering modern designs suitable for daily wear and special occasions.

Key Technologies Utilized

• E-commerce Platforms: Utilizing major online marketplaces such as Amazon, Flipkart, Myntra, and Snapdeal to reach a broad customer base.

• Data Analytics: Employing data-driven inventory management and customer insights to optimize product offerings and supply chain operations.

Primary Markets Targeted

• Domestic Market: Catering to the Indian consumer base, with a focus on metro and Tier II/III cities.

• International Market: Exporting products to countries like Australia, Canada, the UK, the USA, Singapore, Malaysia, and Dubai.

Financials and Funding

Funding History

• 2018: Raised ₹51 crore (approximately $7 million) in a Series A funding round led by Carpediem Capital and Duane Park. The funds were allocated to establish Sukkhi as an omnichannel brand, integrating online and offline retail strategies.

Recent Developments

• 2025: VentureSoul Partners invested in Sukkhi, providing strategic capital to scale operations, expand design collections, and enhance retail presence.

Pipeline Development

Product Development

• Design Innovation: Continuously introducing new designs to meet evolving fashion trends and consumer preferences.

• Quality Assurance: Implementing stringent quality control measures to ensure product durability and customer satisfaction.

Retail Expansion

• Offline Stores: Plans to open 100 retail outlets across India in the next three to five years, aiming for ₹500 crore in annual revenue by 2030.

Technological Platform and Innovation

Proprietary Technologies

• E-commerce Integration: Developing a seamless online shopping experience through the Sukkhi.com website and mobile application.

• Supply Chain Management: Utilizing advanced logistics and inventory management systems to ensure timely delivery and stock availability.

Significant Scientific Methods

• Customer Analytics: Employing data analytics to understand consumer behavior, preferences, and purchasing patterns, informing product development and marketing strategies.

Leadership Team

Key Executives

• Bhavesh Navlakha: Founder & CEO. With over a decade of experience in the jewellery industry, Bhavesh has been instrumental in Sukkhi's growth and strategic direction.

• Anurag Bhargava: Chairman (appointed in 2018). Co-founder of Duane Park, Anurag brings extensive experience in scaling consumer brands and has been pivotal in guiding Sukkhi's omnichannel expansion.

• Hithendra Ramachandran: Director (appointed in 2018). Managing Director of Carpediem Capital, Hithendra has provided strategic insights into the fashion jewellery market, supporting Sukkhi's growth initiatives.

Market Insights and Competitor Profile

The Indian fashion jewellery market is highly fragmented, with a projected growth rate of 22% CAGR over the next three years, reaching an estimated $2.4 billion.

Competitor Analysis

• CaratLane: A leading online jewellery brand offering a wide range of designs and a strong offline presence.

• BlueStone: Known for its contemporary designs and extensive product range, catering to a diverse customer base.

• Voylla: Specializes in fashion jewellery with a focus on affordability and variety, appealing to a broad audience.

Strategic Collaborations and Partnerships

• Carpediem Capital and Duane Park: Invested in 2018 to support Sukkhi's omnichannel growth strategy.

• VentureSoul Partners: Invested in 2025 to provide strategic capital for scaling operations and expanding the retail presence.

Operational Insights

Strategic Considerations

• Omnichannel Strategy: Integrating online and offline channels to enhance customer experience and reach a wider audience.

• Product Diversification: Expanding the product range to cater to various consumer preferences and occasions.

Competitive Advantages

• Brand Recognition: Established as a top-selling brand in the fashion jewellery category on major e-commerce platforms.

• Design Innovation: Offering a blend of traditional and contemporary designs to appeal to a diverse customer base.

Strategic Opportunities and Future Directions

Expansion Plans

• Retail Outlets: Opening 100 stores across India in the next three to five years, aiming for ₹500 crore in annual revenue by 2030.

Growth Strategies

• Market Penetration: Enhancing presence in metro and Tier II/III cities through offline stores and expanding international reach.

• Product Innovation: Continuing to introduce new designs and collections to meet evolving fashion trends and consumer preferences.

Contact Information

• Website: Sukkhi.com

• LinkedIn: Sukkhi Online Private Limited

• Facebook: Sukkhi Fashion Jewellery

• Instagram: @sukkhi_fashion_jewellery